If you’re a Kiwi advertiser or influencer keeping an eye on the latest in Australia’s Facebook advertising scene, you’ve landed in the right spot. As of June 2025, understanding the Facebook advertising rates across all categories in Australia is crucial for anyone dabbling in media buying or digital campaigns targeting our mate’s market down under.
This article breaks down the 2025 ad rates landscape, tailored for New Zealand marketing pros who want to maximise ROI and stay sharp on cross-Tasman digital marketing moves.
📢 Marketing Trends in 2025 for New Zealand and Australia
By mid-2025, Australia and New Zealand’s social media marketing ecosystems are more intertwined than ever. Facebook remains a powerhouse platform in both countries, even as the social media game keeps evolving.
For Kiwi brands and influencers, tapping into Australia’s Facebook advertising scene means navigating slightly different rates, audience behaviour, and ad formats. With local currency differences (NZD vs AUD) and payment preferences, plus compliance with the Privacy Act 2020 (NZ) and Australia’s ACCC guidelines, it’s a bit of a juggling act.
Brands like Allbirds NZ and influencers such as Rachel Wong from Auckland have successfully used Facebook advertising to boost cross-border campaigns, leveraging tailored ad content and smart budget allocation.
📊 2025 Australia Facebook Advertising Rates Overview
Here’s the lowdown on the 2025 ad rates you can expect when buying Facebook ads in Australia, classified by category. These figures are based on current market observations as of June 2025 and reflect CPM (cost per 1000 impressions), CPC (cost per click), and CPL (cost per lead) benchmarks:
| Category | CPM (AUD) | CPC (AUD) | CPL (AUD) |
|---|---|---|---|
| Retail & E-commerce | 15 – 30 | 0.50 – 1.20 | 7 – 15 |
| Automotive | 20 – 40 | 0.60 – 1.50 | 10 – 25 |
| Finance & Insurance | 25 – 50 | 0.80 – 2.00 | 15 – 35 |
| Travel & Tourism | 18 – 35 | 0.55 – 1.40 | 8 – 20 |
| Health & Wellness | 12 – 28 | 0.45 – 1.10 | 6 – 12 |
| Entertainment | 10 – 25 | 0.40 – 1.00 | 5 – 10 |
Keep in mind, these rates are averages and tend to fluctuate based on seasonality, audience targeting, and ad placements (News Feed, Stories, Marketplace, etc.).
💡 Practical Tips for Kiwi Advertisers Doing Facebook Advertising in Australia
1. Localise Your Creatives and Messaging
Australians and New Zealanders speak the same language but have subtle cultural differences. For example, using Aussie slang or referencing Aussie sports heroes can resonate better with Australian audiences. NZ advertisers should avoid copy that feels too Kiwi-specific when targeting Australia.
2. Optimise Payment and Currency Settings
If you’re a New Zealand advertiser, set your Facebook payment method in NZD to avoid currency conversion fees, but select Australia as your ad location. Facebook’s ad manager supports this setup, making media buying smoother and more cost-effective.
3. Leverage Influencers for Authentic Reach
Incorporating Aussie influencers or micro-influencers familiar with Facebook’s ecosystem can boost campaign effectiveness. For instance, partnering with Sydney-based influencer Ashlee-Marie, who frequently collaborates on lifestyle and retail promos, can add local flavour and trust.
4. Stay Compliant with Privacy and Advertising Laws
Both NZ and Australia enforce strict rules on data privacy and ad transparency. Make sure your Facebook ads comply with the New Zealand Privacy Act 2020 and Australia’s ACCC advertising codes to avoid penalties.
📊 How Facebook Advertising Works Differently in New Zealand vs Australia
While Facebook’s ad platform is uniform, the audience behaviour and ad cost dynamics differ. Australians tend to spend more time on Facebook Marketplace and video content, pushing CPMs higher for those placements. Meanwhile, New Zealanders show strong engagement with Facebook Groups and community pages.
If you’re a Kiwi media buyer, understanding these nuances allows for smarter budget splits and better targeting — for example, allocating more spend towards video campaigns in Australia and more towards group engagement ads in NZ.
People Also Ask
What are the average Facebook advertising costs in Australia for 2025?
As of June 2025, CPM ranges from AUD 10 to 50 depending on the category, with retail around AUD 15-30 and finance up to AUD 50. CPC and CPL vary similarly with industry and targeting specifics.
How can New Zealand advertisers adjust for currency differences when buying Facebook ads in Australia?
Kiwi advertisers should set payments in NZD within Facebook Ads Manager to limit forex fees but choose Australia as the ad location for targeting. This setup balances cost efficiency and targeting precision.
Are there any legal considerations for Facebook ads targeting Australian audiences from New Zealand?
Yes, advertisers must ensure compliance with both the New Zealand Privacy Act 2020 and Australia’s ACCC guidelines, especially regarding data collection, user consent, and ad transparency.
❗ Final Thoughts for Kiwi Advertisers and Influencers
Mastering Facebook advertising rates in Australia for 2025 is key for any New Zealand marketer or influencer aiming to expand across the ditch. With the right media buying strategies, localised content, and legal compliance, you can get more bang for your buck and grow your brand or influence effectively.
BaoLiba will continue updating New Zealand’s influencer marketing trends and digital advertising insights. Stay tuned and follow us for the freshest tips and data-driven strategies!