If you’re a Kiwi marketer or influencer keen on cracking the Instagram advertising game down under, you’ve landed in the right spot. As of June 2025, the landscape of Instagram advertising in Australia is shaping up with fresh rates and strategies that New Zealand advertisers should keep a close eye on. Whether you’re a media buyer navigating Aussie markets or a local brand looking to squeeze every cent out of your digital marketing budget, understanding the 2025 ad rates across all Instagram categories is crucial.
In this no-fluff guide, I’ll break down what you need to know about Instagram advertising costs in Australia, how that impacts New Zealand campaigns, and practical tips to make your dollar work harder on the platform.
📢 2025 Instagram Advertising Trends in Australia and New Zealand
First off, let’s set the scene. Instagram remains one of the go-to platforms for brands in both Australia and New Zealand, thanks to its high engagement rates and diverse user base. According to data up to June 2025, 70% of Kiwi marketers reported Instagram as their top social channel for influencer collaborations and paid ads.
Australia’s digital marketing scene is slightly ahead in terms of Instagram advertising maturity, but the two markets are closely linked. Many New Zealand brands target Aussie audiences and vice versa, so knowing Australia’s Instagram ad rates gives you a competitive edge when planning your media buying.
Key trends include:
- Increased demand for video content: Stories and Reels ads are dominating, with CPMs (cost per thousand impressions) slightly higher than static posts.
- Micro and nano influencers gaining trust: Brands are shifting budgets towards smaller creators who offer authentic connections.
- Payment preferences: Most Aussie advertisers prefer paying in AUD via credit cards or direct bank transfers, but Kiwi businesses can easily convert NZD to AUD with minimal fees using platforms like Wise.
📊 Australia Instagram Advertising Rates for 2025
Here’s the meat and potatoes — the 2025 Instagram advertising rate card for Australia, broken down by ad types and categories. These figures are averages based on media buying data from local Aussie agencies and influencer marketing platforms.
| Ad Type | Average Cost (AUD) | Notes |
|---|---|---|
| Feed Photo Ads | $3.00 – $5.50 CPM | Great for brand awareness |
| Feed Video Ads | $4.50 – $7.00 CPM | Higher engagement, more creative freedom |
| Stories Ads | $5.00 – $8.50 CPM | Popular for time-sensitive promos |
| Reels Ads | $6.00 – $10.00 CPM | Best for viral reach, trending content |
| Carousel Ads | $5.00 – $9.00 CPM | Useful for showcasing multiple products |
| Influencer Posts | $500 – $10,000+ per post | Depends on follower count and niche |
CPM = Cost per 1,000 impressions
Categories Breakdown
- Fashion & Beauty: Highest CPMs due to competitive demand, often $7+ CPM.
- Health & Wellness: Growing niche, $5 – $8 CPM.
- Tech & Gadgets: Mid-range CPMs, $4 – $7.
- Travel & Tourism: Seasonal spikes, $6 – $9 CPM.
- Food & Beverage: Steady demand, $4 – $6 CPM.
💡 How This Impacts New Zealand Advertisers and Influencers
For Kiwi advertisers, the Aussie Instagram ad rates act as a benchmark, especially for campaigns targeting Australian audiences. Since NZD and AUD are close in value, you can roughly translate these rates to New Zealand dollars with minor adjustments.
Practical tips for NZ marketers:
- Leverage local influencer partnerships: New Zealand creators like @LaurenGriffithsNZ or @TommySaunders have strong Aussie followings. Their rates usually sit slightly below Australian influencers, offering great ROI.
- Use NZD-friendly payment platforms: Services like PayPal or Wise help avoid hefty currency exchange fees when booking Aussie influencers or agencies.
- Be mindful of legal requirements: Both countries have similar advertising standards enforced by the Advertising Standards Authority (ASA) in NZ and the Australian Competition and Consumer Commission (ACCC), especially regarding influencer disclosures.
📈 Media Buying Strategies for Instagram in 2025
Media buying on Instagram is getting more sophisticated. Here’s how to stay ahead:
- Mix ad formats: Don’t just stick to feed ads. Stories and Reels often deliver better engagement at competitive costs.
- Target smart: Use Instagram’s advanced targeting tools to zero in on demographics, interests, and behaviours relevant to Aussie and Kiwi audiences.
- Test and tweak: Use A/B testing to optimise ad creatives and placements. What works in Sydney might not fly in Auckland.
- Budget wisely: Allocate at least 30% of your ad spend to influencer collaborations, especially micro-influencers who offer authentic connections.
People Also Ask
What is the average cost of Instagram advertising in Australia in 2025?
Instagram ad costs vary by format but typically range from AUD 3 to AUD 10 CPM depending on whether you’re using feed photos, videos, stories, or reels. Influencer posts vary widely based on follower count.
How do Instagram advertising rates in Australia compare to New Zealand?
Rates are similar when adjusted for currency differences, but New Zealand rates for influencers tend to be slightly lower. Media buying costs also align closely due to similar market sizes and user behaviour.
Can New Zealand brands use Australian Instagram advertising rates for budgeting?
Yes, Australian Instagram advertising rates serve as a solid benchmark for New Zealand brands, especially if targeting Australian audiences or collaborating with Aussie influencers.
❗ Legal and Cultural Considerations for NZ Advertisers
In 2025, New Zealand’s advertising laws continue to emphasise transparency. Influencers must disclose paid partnerships clearly, and brands should double-check compliance with the Advertising Standards Authority.
Culturally, Kiwi audiences appreciate authenticity and local storytelling. Copy-pasting Aussie campaign styles without localisation can backfire. Keep your messaging genuine and relevant to New Zealanders’ values.
BaoLiba will keep updating you on New Zealand’s influencer marketing trends and Instagram advertising rates. Stay tuned and follow us to keep your digital marketing sharp and cost-effective in 2025.