If you’re a Kiwi advertiser or content creator keen to crack the Aussie market through Pinterest advertising, you’ve landed in the right spot. We’re diving into the 2025 ad rates for Pinterest across all categories in Australia — but from a New Zealand lens. Why? Because us Kiwis love to piggyback off Aussie trends, especially in digital marketing, and understanding media buying costs next door helps you budget smarter and stretch those NZD bucks.
As of May 2025, the Aussie Pinterest scene is buzzing. Pinterest New Zealand is growing but still trails behind Australia in ad spend and campaign sophistication. Knowing the Australia Pinterest advertising rates gives Kiwi advertisers a benchmark — a heads-up on what to expect when you run promos targeting Aussies or compare costs for cross-Tasman campaigns.
📊 2025 Australia Pinterest Advertising Landscape at a Glance
Pinterest advertising in Australia has evolved into a key channel for brands wanting to tap into visual discovery and intent-driven shopping. Aussies use Pinterest as a mood board for everything from home renos to wedding planning, fashion, and travel. That means brands in these verticals see killer ROI when their pins get in front of the right eyes.
The 2025 ad rates reflect Pinterest’s growing clout in Australia’s digital marketing mix. CPMs (cost per thousand impressions) and CPCs (cost per click) have edged up slightly compared to 2024, driven by more competition and stronger targeting features.
Typical 2025 Australia Pinterest Ad Rates (All Categories)
- CPM: AUD 12 – 25 (NZD 13 – 27 approx)
- CPC: AUD 0.80 – 1.60 (NZD 0.90 – 1.75 approx)
- Minimum daily budget: AUD 20 (NZD 22)
These rates vary by campaign objective — whether you’re driving brand awareness or conversions — and by category. For example, home decor and fashion campaigns tend to sit at the higher end of the CPC range, while broad interest campaigns (like food or travel) might score better deals.
💡 How This Impacts Kiwi Advertisers and Media Buyers
For Kiwi advertisers eyeing Australia or running trans-Tasman campaigns, these rates are a crucial data point. You’re paying in AUD but managing your budget in NZD, so currency fluctuations and payment methods matter.
Local payment options on Pinterest Ads Manager now support NZ-issued Visa and Mastercard credit cards, making media buying seamless for NZ businesses. However, keep in mind that campaign billing cycles align with AUD, so budget forecasts should factor in minor FX variances.
Real-World Example: Wellington-based homewares brand “KiwiNest”
KiwiNest recently launched a Pinterest Australia campaign targeting interior design enthusiasts in Sydney and Melbourne. By allocating a daily budget of AUD 30 (around NZD 33), they achieved a CPM of AUD 18, which delivered solid pin engagement and traffic to their Shopify site hosted in NZ.
Their media buying strategy involved tight geo-targeting and using Pinterest’s Shopping Ads format, all managed via their NZ-based digital agency.
📢 Australia vs New Zealand Pinterest Advertising Comparison
Pinterest New Zealand is growing but still smaller in scale compared to Australia. As of May 2025, here’s a quick rundown:
| Metric | Australia (AUD) | New Zealand (NZD) |
|---|---|---|
| Average CPM | 12 – 25 | 10 – 20 |
| Average CPC | 0.80 – 1.60 | 0.70 – 1.40 |
| Daily Minimum Budget | 20 | 15 |
| Audience Size | ~12 million active | ~3 million active |
The takeaway? Aussie Pinterest advertising is pricier but offers a bigger audience and more mature targeting options. Kiwi brands looking to scale quickly often start with NZ campaigns to test creatives, then move up to Aussie campaigns once they’ve dialled in what works.
❗ Key Media Buying Tips for Kiwis on Pinterest in Australia
- Budget for AUD fluctuations: Even small currency shifts can add up on a big campaign.
- Localise your creatives: Aussies appreciate distinct Aussie-English copy and cultural nods—don’t just copy-paste NZ ads.
- Leverage Pinterest Trends: Use Aussie seasonal events like Melbourne Cup or ANZAC Day for timely promos.
- Test smaller budgets first: Start with AUD 20-30 daily, then scale once you see solid engagement.
- Work with local agencies: NZ-based digital agencies or media buyers with Aussie experience can save you heaps of trial-and-error.
### People Also Ask
What is the average cost of Pinterest advertising in Australia in 2025?
Generally, CPMs range between AUD 12 to 25, and CPCs are around AUD 0.80 to 1.60, depending on the ad format and category.
How does Pinterest advertising compare between Australia and New Zealand?
Australian Pinterest ads tend to cost slightly more due to larger audience size and competition, but offer access to a more mature market with advanced targeting.
Can New Zealand advertisers pay for Pinterest ads in AUD?
Yes, NZ advertisers can use NZ-issued credit cards, but billing is done in AUD, so currency fluctuations should be considered in budgeting.
📊 Wrapping Up
Understanding the 2025 Australia Pinterest all-category advertising rate card is a must-have in your NZ digital marketing toolkit. Whether you’re a Kiwi brand wanting to dip toes into Aussie waters or a media buyer managing cross-Tasman campaigns, knowing these rates and the local nuances can save you coins and headaches.
Keep an eye on Pinterest New Zealand’s growth too — it’s the future playground for Kiwi influencers and advertisers alike.
BaoLiba will keep tracking and updating New Zealand’s influencer marketing and Pinterest advertising trends. Stay tuned and follow us for the latest insights to make your campaigns sing.