If you’re a Kiwi advertiser or content creator eyeing Pinterest for your digital marketing mix in 2025, you’ve landed in the right spot. As of May 2025, Pinterest advertising is gaining serious traction down under and across the ditch, blending visual discovery with smart media buying strategies tailored to Australasia’s unique market vibes. This article breaks down the 2025 ad rates for Pinterest Australia, how it fits into New Zealand’s digital marketing landscape, and practical tips for getting your dollars to punch above their weight.
📢 Why Pinterest Advertising Matters in Australia and NZ
Pinterest isn’t just a pinboard for recipes and home inspo anymore. For Kiwi brands and influencers, it’s a goldmine for discovery-driven audiences who are ready to act — think homewares, fashion, travel, and even niche hobbies. Unlike Instagram or TikTok, Pinterest’s user base leans into planning and purchasing intent, which makes it a prime playground for media buyers who want measurable ROI.
According to recent stats from May 2025, Australia boasts over 8 million active Pinterest users, with New Zealand also seeing steady user growth. For NZ advertisers, tapping into Australia’s bigger market via Pinterest can amplify reach while keeping ad spend efficient, thanks to the platform’s cost-effective bidding options.
📊 2025 Pinterest Ad Rates in Australia Explained
Pinterest ad rates in Australia vary by campaign type, targeting, and seasonality. Here’s the lowdown on what you can expect when budgeting in NZD, considering the exchange rate is roughly 1 AUD to 1.03 NZD as of May 2025.
| Ad Format | Average CPM (NZD) | Average CPC (NZD) | Notes |
|---|---|---|---|
| Standard Pins | $8 – $12 | $0.40 – $0.70 | Best for broad awareness campaigns |
| Video Pins | $10 – $15 | $0.50 – $0.90 | Higher engagement, better storytelling |
| Shopping Ads | $12 – $18 | $0.60 – $1.00 | Great for eCommerce, direct conversions |
| Story Pins | $9 – $13 | $0.45 – $0.75 | Still emerging, good for brand stories |
These rates are competitive when stacked against Facebook or Instagram, especially for verticals like home decor, fashion, and food where Pinterest users actively plan purchases. Kiwi brands like Allbirds NZ and tourism operators such as Kiwi Experience have dipped toes into Pinterest campaigns with notable success, leveraging the platform’s visual search and keyword targeting.
💡 How NZ Advertisers Should Approach Pinterest Media Buying
Media buying on Pinterest requires a slightly different mindset compared to other social platforms. Here are some hands-on tips for Kiwi advertisers:
- Localise Your Creative: Pinterest loves authenticity. Showcase NZ lifestyle, local landmarks, and use te reo Māori phrases where appropriate to connect with the domestic audience.
- Leverage Keyword Targeting: Pinterest’s search-centric nature means keywords matter big time. Use terms aligned with New Zealand consumer habits and slang to boost relevancy.
- Use Conversion Tracking: Integrate Pinterest Tag on your site to track sales, sign-ups, or leads. This data feedback loop optimises your bidding and lowers wasted spend.
- Test Video Pins: Video content performs well, but keep it short and punchy to match Pinterest’s scroll behaviour.
- Currency and Payments: NZ advertisers can pay in NZD via credit cards or PayPal. Keep in mind Pinterest billing is monthly, so budget accordingly.
📊 What New Zealand Marketers Should Know About Compliance and Culture
Advertising on Pinterest must align with New Zealand’s Fair Trading Act and Advertising Standards Authority (ASA) guidelines. Be transparent with sponsored content, especially when working with local influencers. Kiwi consumers tend to value honesty and sustainable messaging, so weave those themes into your campaigns.
Brands like Allbirds NZ benefit from highlighting their eco-friendly story on Pinterest, which resonates with Kiwi values. Influencers such as @TheUrbanMaori have successfully partnered with brands on Pinterest, blending cultural storytelling with product promotion, a win-win for authenticity and engagement.
People Also Ask
What are the typical Pinterest advertising costs in Australia for 2025?
As of May 2025, Pinterest ad rates in Australia typically range from NZD 8 to 18 for CPM, depending on ad format, with CPC hovering around NZD 0.40 to 1.00.
How can New Zealand businesses leverage Pinterest for digital marketing?
NZ businesses should localise content, use keyword targeting for discovery, and track conversions with Pinterest Tag to optimise campaigns and tap into Australia’s larger market.
Is Pinterest advertising suitable for small Kiwi brands?
Absolutely. Pinterest’s cost-effective media buying options and intent-driven users make it ideal for small NZ brands looking to scale without blowing their budget.
❗ Common Pitfalls to Avoid on Pinterest in 2025
- Ignoring mobile optimisation: Over 80% of Pinterest traffic comes from mobile in Australasia, so your pins need to be mobile-friendly.
- Skimping on keywords: Unlike other social platforms, Pinterest’s algorithm relies heavily on keywords for discovery.
- Overlooking local cultural nuances: NZ audiences appreciate local flavour and ethical storytelling.
- Not setting clear campaign goals: Pinterest offers various objectives (awareness, traffic, conversions), so be crystal clear on what you want.
Final Thoughts
Pinterest advertising in Australia is shaping up to be a go-to channel for Kiwi advertisers wanting to tap into a discovery-first audience with solid buying intent. The 2025 ad rates are competitive, and with the right media buying strategies, NZ brands and influencers can carve out their slice of this growing pie. As digital marketing evolves, staying ahead with platforms like Pinterest will keep your campaigns fresh and effective.
BaoLiba will keep updating you on New Zealand’s influencer marketing trends and media buying insights. Stay tuned and make those pins count!