Looking to tap into Brazil’s booming Pinterest scene from Aotearoa? You’re in the right spot. As of May 2025, Brazil’s digital marketing landscape is shifting fast, and Pinterest is carving out a solid niche. For Kiwi advertisers and influencers eyeing Brazil, understanding the 2025 ad rates on Pinterest is crucial to stretch those NZD dollars wisely and score solid ROI.
This guide breaks down the Brazil Pinterest all-category advertising rate card through a New Zealand lens — with media buying tips, local payment insights, and real talk on what works in 2025.
📢 Brazil Pinterest Advertising Scene in 2025
Pinterest is no longer just a pinboard for recipes and DIYs. In Brazil, it’s evolved into a major platform for discovery shopping, lifestyle inspiration, and brand storytelling — and it’s getting mad traction among millennials and Gen Z.
For Kiwi brands and creators, Brazil represents a huge opportunity. The country’s Pinterest user base has grown by over 30% in 2024, driven by rising smartphone penetration and localised content strategies. Plus, Brazil’s ecommerce boom means users are actively engaging with product pins, driving conversions.
💡 What You Need to Know About Pinterest Advertising in Brazil
Advertising on Pinterest in Brazil isn’t a one-size-fits-all deal. Here are key points to keep your campaigns sharp:
- Ad Formats: Promoted Pins, Video Pins, Shopping Ads — all are popular, but Shopping Ads are seeing the highest CTRs in Brazil’s market.
- Targeting: Use Brazil-specific interests, language (Portuguese), and regional targeting. São Paulo and Rio de Janeiro are hotspots.
- Currency & Payments: Brazilian Real (BRL) is the billing currency on Pinterest Brazil ads. NZ advertisers generally pay via international credit cards or global payment platforms (think Visa, Mastercard). Local billing support is patchy, so factor in FX fees.
- Compliance: Brazil’s LGPD (Lei Geral de Proteção de Dados) impacts data collection and targeting. Make sure your campaigns respect these privacy rules to avoid fines and reputation hits.
📊 2025 Brazil Pinterest Ad Rates All-Category Breakdown
To be crystal clear, Pinterest advertising CPMs (cost per thousand impressions) and CPCs (cost per click) in Brazil vary by category and campaign objective. Here’s a rough 2025 rate card in NZD equivalents based on May 2025 exchange rates and market intel:
| Category | CPM (NZD) | CPC (NZD) | Notes |
|---|---|---|---|
| Fashion & Apparel | $3.50 | $0.45 | High engagement, fierce competition |
| Home & Garden | $2.80 | $0.38 | Good for lifestyle brands |
| Food & Drink | $2.50 | $0.35 | Rising niche, especially health-focused |
| Beauty & Wellness | $3.20 | $0.42 | Strong influencer synergy |
| Tech & Gadgets | $4.00 | $0.50 | Higher CPC, but quality leads |
| Travel & Tourism | $2.90 | $0.40 | Seasonal spikes, plan accordingly |
| Education & Books | $2.20 | $0.30 | Lower competition, niche reach |
These numbers are averages, so your mileage may vary based on targeting sophistication and ad creatives.
💡 Media Buying Tips for NZ Advertisers Targeting Brazil on Pinterest
- Localise Your Content: Brazilians want ads in Portuguese with cultural flavour. Partner with local influencers or translators to nail tone and slang.
- Test Broad Before Narrow: Start with wider Brazilian regions, then zoom into cities like São Paulo where Pinterest engagement spikes.
- Leverage Video Pins: Brazil’s users love video content. Use short, catchy clips that blend product demos with lifestyle storytelling.
- Use Shopify Brazil Integration: If you’re retail-focused, hook up Shopify stores with Pinterest Shopping Ads for seamless checkout.
- Budget FX Wisely: Since you’re paying in BRL, keep an eye on NZD-BRL fluctuations and FX fees on international cards.
📌 Example: Wellington-based fashion brand “Kiwi Kouture” recently tested Pinterest Shopping Ads in Brazil. By localising creatives and focusing on São Paulo, they cut CPCs by 15% and boosted ROAS by 25% in three months.
📊 People Also Ask
What is the average cost of Pinterest advertising in Brazil for NZ advertisers?
As of May 2025, the average CPM ranges from NZD 2.20 to 4.00 depending on category, while CPC hovers between NZD 0.30 and 0.50. Costs vary by targeting precision and ad format.
How do NZ advertisers pay for Pinterest Brazil campaigns?
Payments are typically made via international credit cards like Visa or Mastercard. Some global payment platforms also work, but local Brazilian payment methods aren’t widely supported yet.
Is Pinterest advertising effective for Brazil’s ecommerce market?
Absolutely. Pinterest drives strong product discovery and purchase intent in Brazil, especially via Shopping Ads and video pins that resonate with lifestyle shoppers.
❗ Important Legal and Cultural Notes for NZ Advertisers
Brazil’s LGPD is a biggie. Unlike NZ’s Privacy Act, LGPD has stricter rules around user consent and data handling. Always partner with legal or compliance experts to avoid fines or ad account suspensions.
Culturally, Brazilians value authenticity and storytelling. Ads that feel too “salesy” or generic get swiped left fast. Work with local creators or agencies to keep your campaigns relatable.
📢 Pinterest New Zealand and Brazil: Cross-Market Synergies
Kiwi marketers often overlook Pinterest as a bridge to Brazil, but it’s a solid option compared to Facebook or Instagram. The platform’s visual-first nature aligns well with NZ’s design-savvy brands.
Moreover, Pinterest New Zealand has been steadily growing, offering a familiar interface for local advertisers. Using insights from your NZ campaigns can help calibrate Brazil strategies — but remember to adapt for cultural and language nuances.
Final Thoughts
Brazil’s Pinterest advertising market is heating up in 2025, offering exciting chances for New Zealand advertisers and influencers ready to play smart. Understanding the all-category ad rates, local media buying tactics, and legal frameworks will help you avoid rookie mistakes and get the best bang for your buck.
BaoLiba will keep tracking New Zealand’s influencer and digital marketing trends, including global platforms like Pinterest, to bring you spot-on insights. Keen to stay ahead? Keep an eye on us for the freshest updates and pro tips.