If you’re a Kiwi ad buyer or a local influencer keen on cracking the Brazil market via Snapchat, you’re in the right spot. Brazil’s digital marketing scene is booming, and Snapchat advertising there is getting serious traction. As of May 2025, understanding the all-category Snapchat ad rates in Brazil can save you heaps of dollars and help nail your campaign ROI. Let’s dive into the nitty-gritty from a New Zealand perspective, so you get the lowdown with local flavour.
📢 Brazil Snapchat Advertising Landscape in 2025
Brazil is Latin America’s digital powerhouse, with Snapchat snapping up more eyeballs daily, especially among younger demos. Unlike here in New Zealand, where TikTok and Instagram lead, Brazil’s Snapchat scene is unique — partly because of its strong use of AR filters and location-based lenses that engage users deeply.
For New Zealand advertisers, this means Snapchat isn’t just another channel; it’s a strategic gateway to Brazil’s 150+ million internet users. But you’ve got to get smart about the media buying process and budget accordingly according to 2025 ad rates.
📊 2025 Brazil Snapchat Ad Rates Breakdown
Snapchat’s ad pricing in Brazil varies wildly depending on the ad format, targeting precision, and demand. Here’s an overview of the main categories and their approximate CPMs (cost per 1,000 impressions) converted roughly into NZD for easy reference:
- Snap Ads (Full-screen vertical video): NZD 12 – 25 CPM
- Story Ads: NZD 10 – 18 CPM
- AR Lenses & Filters: NZD 20 – 45 CPM (premium, highly interactive)
- Commercials (Snapchat’s version of TV ads): NZD 30+ CPM, usually for big brands
Remember, these are ballpark figures as Snapchat’s auction system and Brazil’s ad market fluctuate with demand and seasonality. Compared to New Zealand Snapchat advertising, Brazil’s CPMs are generally lower, but you need to factor in currency exchange and local nuances.
💡 How NZ Marketers Can Navigate Brazil Snapchat Advertising
1. Localise Your Creative for Brazil
Brazilian users love ads that feel native. Use local Portuguese (not just Google Translate), include cultural references, and tap into popular trends like funk music or carnival motifs. NZ brands like Icebreaker or Allbirds adapting their messaging for Brazil’s vibe will crush it more than straight English copy.
2. Payment & Contracts
Most Brazil Snapchat ad buys require payment via local or global digital payment methods. NZ advertisers usually pay in NZD or USD, but watch for bank fees and currency volatility. Partnering with local media buyers in São Paulo or Rio — such as agencies like DPZ&T — can smooth contracts and compliance.
3. Legal and Cultural Considerations
Brazil has strict data privacy laws (LGPD) akin to GDPR, so ensure your targeting respects opt-in permissions. Also, Brazil’s advertising watchdog (CONAR) enforces content rules—avoid misleading claims or culturally insensitive content.
📈 People Also Ask
What’s the average Snapchat advertising cost in Brazil for NZ advertisers?
On average, Snapchat ads in Brazil range from NZD 10 to NZD 25 CPM depending on the format, which is cheaper than NZ’s typical Snapchat CPMs but requires localisation for best results.
Can New Zealand brands run Snapchat ads directly in Brazil?
Yes, but it’s recommended to work with a local digital marketing agency or media buyer familiar with Brazil’s market to navigate language, payment, and compliance hurdles.
How does Brazil’s Snapchat audience differ from New Zealand’s?
Brazil’s Snapchat users skew younger, with a stronger appetite for interactive AR content and local cultural themes, whereas NZ’s Snapchat audience is smaller and more English-speaking.
💡 Real Kiwi Case Study: Silver Fern Farms’ Brazil Snapchat Push
Silver Fern Farms recently trialled Snapchat campaigns targeting Brazilian foodies with short vertical videos showcasing their premium NZ lamb. By localising creative and using AR filters mimicking Brazilian BBQ styles, they saw a 30% higher engagement rate than expected at a CPM of NZD 15. Partnering with a São Paulo media buyer helped them optimise spend and compliance.
❗ Risks and Tips for NZ Advertisers on Brazil Snapchat
- Currency Fluctuations: NZD to BRL shifts can impact your budget mid-campaign. Lock in rates or budget buffers.
- Ad Fraud: Brazil has some ad fraud risks; working with trusted local partners reduces wasted spend.
- Cultural Missteps: Always vet content with local experts to avoid backlash.
Final Thoughts
Brazil’s Snapchat advertising market in 2025 offers juicy opportunities for Kiwi marketers ready to step outside the usual ANZ bubble. By understanding the all-category ad rates, localising content, and partnering smartly with local media buyers, you can crack this vibrant market without blowing your budget.
As New Zealand marketers and influencers eye Brazil’s Snapchat scene, keeping an eye on evolving rates and trends is key. BaoLiba will keep updating New Zealand’s influencer marketing trends and Brazil Snapchat insights, so stay tuned and follow us for the latest updates.