If you’re a Kiwi advertiser or influencer wanting to crack into Brazil’s Snapchat scene in 2025, you’re in the right spot. Snapchat advertising is booming worldwide, and Brazil’s market is one of the hottest spots outside our own backyard. But let’s be honest — figuring out ad rates, local trends, and how to get bang for your buck isn’t a walk in the park.
As of 16 July 2025, we’ll break down the Snapchat advertising landscape in Brazil, focusing on all categories, with a sharp eye on how us New Zealand marketers and creators can play smart. We’ll talk ad rates, media buying tactics, local payment nuances, and how this fits in the broader Brazil digital marketing scene — all from a New Zealand perspective.
📢 Brazil Snapchat Advertising in 2025 What You Need to Know
Brazil’s one of the largest Snapchat markets in Latin America, with over 40 million active users. Unlike New Zealand’s smaller but highly engaged Snapchat audience, Brazil’s user base skews younger and more diverse, which means there’s gold in niche targeting if you know how to dial it in. The 2025 Snapchat advertising rates in Brazil reflect this scale but also the fierce competition among brands.
For Kiwi advertisers, Brazil offers a unique chance to expand beyond Oceania’s saturated market. However, it’s not as simple as just setting your ad budget and hitting launch. Snapchat New Zealand users and advertisers are used to a certain pace and pricing model, but Brazil’s media buying environment demands a more nuanced approach, especially since ad costs vary widely by category.
💡 Breaking Down the 2025 Brazil Snapchat All-Category Rate Card
Snapchat’s pricing is a mix of Cost Per Mille (CPM) — cost per 1,000 impressions — and Cost Per Swipe (CPS) based on engagement. Here’s a snapshot of the typical rates you’ll see in Brazil this year, converted roughly into NZD for easy budgeting:
- Entertainment & Media: NZD 8–12 CPM
- Fashion & Beauty: NZD 10–15 CPM
- Food & Beverage: NZD 7–11 CPM
- Tech & Electronics: NZD 12–18 CPM
- Travel & Tourism: NZD 9–14 CPM
- Automotive: NZD 13–20 CPM
- Retail & E-commerce: NZD 8–13 CPM
Swipe rates hover around NZD 0.15 to 0.30 per swipe, depending on how engaging your creative is.
Keep in mind, like here in NZ, prices fluctuate based on seasonality, campaign objectives, and ad formats (Snap Ads, Story Ads, Filters, Lenses). Brazil’s Carnival season, for example, sees a spike in ad prices just like Christmas in New Zealand.
📊 Media Buying Tips for New Zealand Advertisers Targeting Brazil
-
Leverage Local Payment Methods: Brazil favours local payment systems like Boleto Bancário and Pix, which can be tricky for Australian or NZ advertisers used to credit card payments. Partner with media agencies or platforms like BaoLiba that handle local transactions smoothly.
-
Choose Your Creatives Wisely: Snapchat’s audience in Brazil is super visual and interactive. Influencers like Bia Fernandes or Luan Santana show how powerful localised content is. Different from NZ’s more laid-back style, Brazilians expect bold, vibrant, and culturally relevant ads.
-
Use Geo-Targeting and Demographic Filters: Brazil is huge — Sao Paulo users behave differently than those in Rio or Recife. Snapchat’s geo-targeting tools help slice your audience, ensuring your Kiwi dollar is spent on the right crowd.
-
Collaborate with Brazilian Influencers: Instead of going solo, team up with Brazilian Snapchat creators who know the local slang, trends, and peak posting times. This insider access saves you wasted spend and boosts engagement.
❗ Legal and Cultural Considerations for Snapchat Advertising Brazil
From a New Zealand marketer’s viewpoint, Brazil’s advertising laws are stricter around data privacy (aligned with LGPD – Brazil’s General Data Protection Law) and content restrictions. Unlike NZ’s relatively open digital ad sphere, you need to get up to speed with Brazilian consumer rights and content regulations to avoid costly fines.
Also, culturally, Brazilians value authenticity and humour in ads, so overly polished or “salesy” content won’t cut it. That’s a big pivot for many Kiwi advertisers used to straightforward messaging.
📌 New Zealand Snapchat Scene in 2025 and What We Can Learn
Snapchat New Zealand’s market is smaller — about 1.2 million active users — but growing steadily, especially among Gen Z and young Millennials. Our ad rates are generally higher per CPM (NZD 15–25), reflecting smaller scale and premium targeting.
What NZ advertisers can take from Brazil’s Snapchat boom is the power of authentic influencer partnerships and hyper-localised content. Brands like Allbirds NZ and influencers such as Tammy Hembrow (who also has a global presence) show how blending local culture with platform trends drives ROI.
### People Also Ask
What are the average Snapchat advertising costs in Brazil for 2025?
Snapchat advertising in Brazil ranges roughly from NZD 7 to 20 CPM depending on the category, with swipes costing between NZD 0.15 to 0.30. Prices spike during local events like Carnival.
How can New Zealand advertisers pay for Snapchat ads in Brazil?
Due to Brazil’s local payment preferences, it’s best to work with media agencies or platforms like BaoLiba that support Boleto Bancário, Pix, and international cards, ensuring smooth and compliant transactions.
Is Snapchat popular in Brazil compared to New Zealand?
Brazil has a much larger Snapchat user base (40M+ vs 1.2M in NZ) with younger demographics, making it a high-potential market. However, NZ’s audience is highly engaged and willing to pay premium CPMs.
Final Thoughts
Tackling Brazil’s Snapchat advertising market in 2025 is a golden opportunity for Kiwi advertisers and influencers ready to think global and act local. Understanding the all-category ad rates, local payment quirks, and cultural nuances will save you time and cash. Plus, teaming up with local creators and using smart media buying strategies can skyrocket your campaign results.
BaoLiba will continue updating New Zealand’s influencer marketing trends, so keep an eye on us for the freshest insights and tips to scale your Snapchat advertising game globally.