If you’re a Kiwi advertiser or a digital marketer keen on cracking the Canadian market, understanding Snapchat advertising in 2025 is a must. With Snapchat’s massive Gen Z and millennial audience, it’s one of the hottest platforms for brand growth — but nailing the ad spend and media buying strategy can be tricky.
As of 2025-07-16, here’s your no-nonsense, down-to-earth guide on the 2025 Canada Snapchat all-category advertising rate card from a New Zealand perspective. We’ll dive into how it compares to our local scene, what to expect cost-wise, and how to align your campaigns with Kiwi payment preferences and marketing culture.
📊 Snapchat Advertising in Canada vs New Zealand
Snapchat’s popularity in Canada has exploded recently, much like here in New Zealand, especially among young Kiwis. But there are some key differences to keep in mind:
- Audience size & behaviour: Canada’s Snapchat user base is around 23 million, roughly two-thirds of their population, skewing heavily young. NZ has a smaller but similarly engaged demographic.
- Ad formats: Both markets use Snap Ads, Story Ads, Filter Ads, and Lens Ads, but Canadian brands lean more on augmented reality lenses for experiential marketing.
- Payment methods: Canadian advertisers mostly pay via credit cards (Visa, MasterCard) and have options for invoicing through agencies. Kiwis prefer credit cards too but are big on flexible terms and often use platforms like Afterpay or PayPal for influencer payments.
- Regulatory environment: Canadian privacy laws (PIPEDA) are stricter than NZ’s Privacy Act, so data handling, especially for personalised ads, requires extra care.
💡 What to Expect in 2025 Canada Snapchat Ad Rates
Snapchat’s ad rates in Canada vary by category and campaign type, but here’s a ballpark based on the latest rate card insights:
| Ad Type | Rate (CAD) | Rate (NZD approx.) | Notes |
|---|---|---|---|
| Snap Ads (Video) | $10 – $30 CPM | $12 – $37 NZD CPM | CPM = cost per 1,000 views |
| Story Ads | $15 – $40 CPM | $18 – $49 NZD CPM | Best for brand awareness |
| Filter Ads | $100 – $450 per day | $120 – $550 NZD per day | Great for local events or promos |
| Lens Ads | $450 – $700 per day | $550 – $860 NZD per day | AR lenses drive engagement |
Note: These rates fluctuate depending on seasonality, targeting precision, and volume discounts. Snap’s auction system also means dynamic pricing.
For New Zealand advertisers eyeing Canada, keep in mind the exchange rate and GST differences — GST in Canada sits around 5-15% depending on province, while NZ GST is 15%. Plus, factor in media buying agency fees if you go that route.
📢 Why Snapchat Advertising Fits Into Canada Digital Marketing Strategy
Canada’s digital marketing scene is vibrant and competitive. Snapchat has carved a niche thanks to its:
- Youth engagement: Brands like Tim Hortons and Lululemon use Snapchat heavily to tap Gen Z and millennials.
- Localised content: Canadian influencers like @ItsJustJude mix English and French content, which is crucial for bilingual campaigns.
- Innovative ad formats: AR lenses and geofilters offer immersive experiences that traditional ads can’t match.
For Kiwi marketers, Snapchat’s platform offers a chance to build brand awareness in Canada’s multicultural market with relatively low entry costs compared to TV or print.
💡 How NZ Advertisers Should Approach Media Buying for Canada Snapchat Ads
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Leverage local agencies with cross-border expertise
Agencies like Bold Collective and Notify Digital in Auckland have partnerships with Canadian media buyers and understand Snapchat’s bidding system, helping you get better rates and placements. -
Optimise for mobile and video-first content
Canadian Snapchat users primarily access via mobile, so vertical video ads and quick, punchy messages work best. -
Use local currency and payment methods
While your Snapchat dashboard will bill in CAD, negotiate with agencies or influencers for NZD payments when possible to avoid exchange rate surprises. -
Test geotargeting by province
Canada’s vast geography means messaging for Ontario differs from Quebec or Alberta. Snapchat allows granular geo-targeting, so use it smartly.
📊 People Also Ask
What is the average Snapchat advertising cost in Canada for 2025?
On average, Snapchat advertising in Canada costs between $10 to $40 CAD CPM depending on ad format and targeting, which roughly translates to $12 to $49 NZD CPM as of mid-2025.
Can New Zealand businesses run Snapchat ads targeting Canadians?
Absolutely. Kiwi businesses can run Snapchat ads targeting Canadian demographics by setting location and language preferences within Snapchat’s ad manager. Using local media buying partners helps smooth the process.
How does Snapchat advertising in Canada compare to New Zealand?
Canada generally has higher Snapchat ad rates due to larger audience size and increased competition. However, both markets favour mobile-first, video-heavy campaigns, with Snapchat’s AR features growing fast in both countries.
❗ Legal & Cultural Considerations for NZ Marketers
- Privacy compliance: Ensure your Snapchat campaigns comply with Canadian privacy laws (PIPEDA). NZ’s Privacy Act is less strict, so adjust your data collection accordingly.
- Bilingual content: Quebec requires French language ads; ignoring this can limit reach.
- Payment terms: Kiwis prefer transparency and upfront terms; make sure contracts with Canadian partners reflect that.
Final Thoughts
Diving into Canada’s Snapchat advertising in 2025 can supercharge your brand’s international growth — but you gotta play it smart with media buying, localised content, and currency factors. New Zealand advertisers who get their heads around the 2025 ad rates and market nuances will find Snapchat a goldmine for reaching engaged, young Canadians.
BaoLiba will keep updating the New Zealand influencer and digital marketing scene, so stay tuned for more no-BS insights. If you wanna chat or need help localising your campaigns, we’re right here in your corner.