If you’re a Kiwi advertiser or influencer looking to crack into France’s Pinterest scene in 2025, you’ve landed in the right spot. Pinterest advertising is buzzing globally, and France is no exception. But how do the ad rates stack up? What’s the playbook for media buying from New Zealand? Let’s cut through the fluff and get straight into the nitty-gritty of France’s Pinterest ad rates for 2025 — with a fresh Kiwi perspective.
📢 Marketing Trends in France and New Zealand as of June 2025
As of June 2025, France’s digital marketing landscape is evolving fast. Pinterest’s user base there has grown steadily, especially among lifestyle, fashion, and home décor niches. The platform’s visual-first approach makes it a goldmine for brands looking to build awareness and drive sales in those categories.
Back home in New Zealand, brands like Allbirds and Whittaker’s are embracing Pinterest alongside Instagram and TikTok, but most still see Pinterest as an untapped channel. However, savvy media buyers know that Pinterest ads can deliver high-intent traffic with lower cost-per-click (CPC) compared to Facebook or Google.
For Kiwi advertisers targeting France, this means you’re entering a market that’s receptive to Pinterest’s style of discovery but with local nuances like French language, cultural aesthetics, and tightly regulated data privacy rules (think GDPR compliance). Payment methods also differ—expect to use international credit cards or PayPal, with NZD-AUD currency conversions adding another layer to budget planning.
💡 Understanding 2025 France Pinterest Advertising Rates
Let’s talk numbers. Pinterest advertising in France operates on a CPC and CPM (cost per mille) basis, similar to other markets, but rates vary by category and campaign objectives. Based on current observations and industry chatter, here’s a breakdown of average ad rates you can expect:
- Fashion & Beauty: €0.50–€0.90 CPC
- Home & Garden: €0.40–€0.80 CPC
- Food & Drink: €0.35–€0.70 CPC
- Travel & Leisure: €0.45–€0.85 CPC
- Technology & Gadgets: €0.30–€0.60 CPC
For CPM, rates hover between €5 to €12 depending on ad format and targeting precision.
Keep in mind, these rates can shift based on seasonality — the holiday period and fashion weeks in Paris tend to spike demand — and the competitiveness of your niche.
📊 Media Buying Tips for Kiwi Advertisers Targeting France
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Localise creatives: French audiences respond better to native language ads with culturally relevant visuals. Hire local designers or translate your copy professionally.
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Use Pinterest’s targeting tools: Leverage interest targeting, keyword targeting, and customer lists to zero in on French users who match your ideal customer profiles.
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Budget for currency fluctuations and fees: Since you’ll be paying in Euros, keep an eye on the NZD to EUR exchange rate. Using platforms like Wise or Revolut can reduce conversion fees.
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Test multiple formats: Try standard Pins, video Pins, and story Pins to see what resonates. Video Pins often get higher engagement but cost more.
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Partner with local influencers: Collaborate with French Pinterest creators to amplify your campaigns. Kiwi brands like Allbirds have successfully tapped local influencers in Europe before.
📢 How New Zealand Influencers Can Benefit from Pinterest Advertising
For Kiwi creators looking to monetise through France’s Pinterest market, the platform offers a unique chance to showcase lifestyle, food, or travel content. Influencers like @NZFoodie or @KiwiTravelsNZ can use Pinterest ads to grow their French follower base, then monetise through affiliate marketing or brand deals.
Pinterest’s shopping features also allow creators to tag products directly, making it easier for French followers to buy Kiwi-made products online.
❓ People Also Ask
What is the average Pinterest advertising cost in France for 2025?
Average CPC ranges from €0.30 to €0.90 depending on category, with CPM rates between €5 and €12, reflecting moderate competition and strong audience engagement.
How can New Zealand advertisers pay for Pinterest ads targeting France?
Advertisers can use international credit cards, PayPal, or payment services like Wise for better currency conversion when paying in Euros.
Is Pinterest advertising effective for French audiences?
Yes, especially for lifestyle, fashion, and home décor sectors, thanks to Pinterest’s visual discovery format and engaged user base in France.
📊 Case Study: Kiwi Brand Allbirds’ Approach to France on Pinterest
Allbirds, a Kiwi success story, has been quietly testing Pinterest ads to build brand awareness in the European market, including France. By localising ad creatives with French copy and utilising Pinterest’s interest targeting, they reported a 20% increase in website traffic from France within three months.
This real-world example highlights how media buying with a localised lens and smart budget allocation can deliver solid ROI on Pinterest advertising.
❗ Risks and Compliance to Watch Out For
- GDPR compliance: Ensure your data collection and targeting adhere to EU privacy laws.
- Ad quality: Pinterest is strict on ad content; avoid anything misleading or low-quality.
- Currency risk: Budget for exchange rate volatility between NZD and EUR.
- Cultural missteps: Avoid generic global ads — French consumers value authenticity.
Final Thoughts
Navigating the 2025 France Pinterest advertising landscape from New Zealand requires a mix of savvy media buying, cultural know-how, and smart budgeting. Pinterest advertising offers Kiwi brands and influencers a fresh channel to reach French consumers, especially in lifestyle and creative niches.
BaoLiba will keep updating you on New Zealand’s influencer marketing trends and global ad rate shifts, so stay tuned and keep your campaigns sharp. Catch you on the platform!