Snapchat advertising is carving out a solid niche in France’s digital marketing space, and if you’re a Kiwi advertiser or influencer eyeing cross-border moves, knowing the 2025 ad rates for France on Snapchat is clutch. As of June 2025, the market’s buzzing with new pricing models and media buying strategies that make sense for New Zealand brands and content creators looking to scale internationally.
This guide is your no-fluff, straight-shooter rundown on France Snapchat advertising rates, how they stack up against local NZ practices, and what you need to know to nail your media buying without burning your Kiwi dollar.
📊 Snapchat Advertising in France vs New Zealand
First off, Snapchat’s a beast overseas but it’s been quietly growing in NZ too. While Kiwi brands mostly run campaigns on Facebook and Instagram, Snapchat is gaining traction among younger demographics here – especially in Auckland and Wellington. The big difference? France is Snapchat’s second big playground after the US, making it an ideal testbed for advertisers wanting to tap Europe’s youth.
In NZ, payment methods typically roll through credit cards or PayPal in NZD, while French advertisers often use SEPA direct debits or international cards. For NZ advertisers dipping into France, understanding currency conversion and payment rules is key to smooth media buying.
💡 2025 Ad Rates Breakdown for France Snapchat
Here’s the skinny on French Snapchat ad rates for 2025, converted roughly into NZD for context (1 EUR ≈ 1.75 NZD as of June 2025):
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Snap Ads (Full-Screen Vertical Video): Average CPM (cost per 1000 impressions) runs about NZ$18–25. This is higher than NZ’s average Snapchat CPM of NZ$15–20, reflecting France’s competitive market and dense user base.
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Story Ads: These sit around NZ$20 CPM, great if you want to ride the storytelling wave with French millennials.
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Filters and Lenses: Custom geofilters or AR lenses cost from NZ$2,500 for a one-day campaign in a major city like Paris, versus roughly NZ$1,800 in Auckland.
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Snapchat Commercials: These premium placements go from NZ$35,000 for a national campaign, often bundled with influencer collaborations.
For kiwi advertisers, the takeaway is clear: France Snapchat advertising demands a bigger budget but rewards with high engagement rates, especially in sectors like fashion, tech gadgets, and eco-friendly products.
📢 Media Buying Tips for NZ Advertisers Targeting France
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Localise your content: French Snapchat users expect ads in French with cultural nods. Hire native translators or agencies to avoid rookie mistakes.
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Leverage French influencers: Partner with French Snapchat creators for authentic reach. Kiwi brands like Allbirds have succeeded by teaming up with local eco-conscious influencers.
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Watch the legal box: France’s digital advertising laws are strict on data privacy (GDPR) and advertising standards. Ensure your campaigns comply to avoid fines or bans.
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Payment and currency: Use international payment platforms that support EUR payments but invoice in NZD for clarity. Platforms like Stripe or Wise help smooth this out.
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Test small first: Start with a small campaign to gauge impressions and tweak creatives before scaling.
📊 Why Snapchat Advertising Matters for NZ Brands in France
According to 2025 June data, Snapchat France boasts over 20 million active daily users, mostly aged 15-34. This demographic is notoriously hard to grab on traditional media, so Snapchat’s vertical, quick-hit format is gold. For NZ brands wanting to expand into Europe without the massive upfront costs of TV or outdoor ads, Snapchat is a no-brainer.
Brands like Kathmandu and Icebreaker have explored Snapchat for Europe, blending local storytelling with Kiwi authenticity — a winning combo.
🤔 People Also Ask
How much does Snapchat advertising cost in France for New Zealanders?
Snapchat advertising in France typically costs between NZ$18–25 CPM for Snap Ads, with filters or lenses priced higher. Payment methods and currency conversions should be factored in for NZ advertisers.
Can New Zealand brands use Snapchat advertising to target French users?
Absolutely. With the right localisation and media buying strategy, NZ brands can tap into France’s young Snapchat audience effectively, especially when partnering with local influencers.
What are the best payment methods for NZ advertisers buying Snapchat ads in France?
International payment platforms like Stripe, Wise, or PayPal are recommended to handle EUR payments smoothly, keeping invoicing clear in NZD for budgeting.
❗ Final Thoughts
Navigating Snapchat advertising rates in France in 2025 can feel like a maze, but with on-point localisation, savvy media buying, and compliance with local laws, Kiwi advertisers and influencers can seriously level up their France digital marketing game. Keep an eye on evolving ad formats, and don’t sleep on influencer partnerships — they’re your secret weapon.
BaoLiba will keep updating you on New Zealand’s influencer marketing trends and global opportunities. Stay tuned and follow us for the latest insights.