Looking to crack the France market with Twitter advertising in 2025? If you’re a Kiwi advertiser or content creator keen on expanding beyond our shores, knowing the latest ad rates and the digital marketing landscape is key. In this piece, we’ll unpack the 2025 France Twitter advertising rate card and what it means for media buying from New Zealand, with solid local insights and real-world tips.
As of June 2025, Twitter remains one of the top platforms for digital marketing worldwide, including France and New Zealand. But the game’s a bit different here in Aotearoa compared to Europe, so let’s break it down.
📢 France Twitter Advertising Landscape in 2025
The French digital marketing scene has matured with sharp focus on data privacy and user experience, thanks to strict EU regulations like GDPR. This impacts how you run Twitter advertising campaigns from New Zealand, especially when targeting French audiences.
French users, unlike many Kiwis who comfortably scroll through Instagram or TikTok, still actively engage on Twitter for news, politics, and cultural chatter. That’s a prime spot for advertisers wanting to tap into France’s 67 million population.
But heads up — ad rates in France are higher than what New Zealand marketers might be used to on Twitter. As of 2025, expect to pay roughly 20-30% more per impression or engagement when buying media in France versus New Zealand. The French market values premium, brand-safe content, and that reflects in the price.
💡 2025 France Twitter Advertising Rate Card Overview
Here’s a quick rundown of the all-category ad rates on Twitter for France in 2025, priced in Euros but easily converted to NZD (with current exchange rates around 1 EUR = 1.80 NZD):
| Ad Format | Approx. CPM (Cost per 1000 Impressions) | CPC (Cost per Click) | Notes |
|---|---|---|---|
| Promoted Tweets | €6 – €10 | €0.50 – €1.00 | Most popular format |
| Video Ads | €10 – €15 | €0.70 – €1.20 | High engagement, pricier |
| Twitter Amplify (Video) | €12 – €18 | €0.80 – €1.50 | Premium content partnerships |
| Trend Takeovers | €80,000+ per day | N/A | Massive brand exposure, costly |
| Follower Ads | €8 – €12 | €0.45 – €0.90 | Great for growing French follows |
For Kiwi advertisers, these rates are a step up compared to local Twitter NZ campaigns, which tend to run CPMs closer to NZ$5-7. That said, the potential return in France’s large market can justify the spend, especially when combined with smart targeting and localisation.
📊 Media Buying Tips for NZ Advertisers Targeting France
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Currency & Payment: Most French Twitter ad buys require payment in Euros. Use NZ bank cards with minimal foreign transaction fees or consider multi-currency accounts like Wise. This saves on conversion costs and avoids payment hiccups.
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Localisation is King: French language copy isn’t optional. Ads must be in French (not “Franglais”) to resonate. Consider hiring native French translators or agencies in Paris. Kiwi brands like Allbirds have nailed this approach with localised storytelling.
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Targeting Settings: Use Twitter’s geo-targeting to hone in on French regions or cities relevant to your product. Paris, Lyon and Marseille are hotspots. Layer this with interests such as “French cuisine” or “European fashion” for better ROI.
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Compliance & Privacy: Be GDPR compliant. Collect consent for retargeting and avoid intrusive ad tactics that French users dislike. Partnering with local agencies like Havas Group France can help navigate these waters.
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Partner with French Influencers: Twitter has plenty of micro-influencers in France who can boost your campaign organically or semi-organically. Look at profiles with 10K-50K followers for better engagement rates.
❗ Challenges When Running France Twitter Ads from NZ
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Time Zone Differences: France is roughly 10-12 hours ahead of NZ, so scheduling campaigns and optimising in real-time can be tricky. Use automated tools or hire French-based media buyers.
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Cultural Nuances: French humour, idioms and social issues differ vastly from Kiwi culture. Missteps can backfire big time. Always vet creatives through native eyes.
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Payment Barriers: Some NZ advertisers face credit card declines or payment flags due to fraud prevention protocols on EU financial systems.
🤔 People Also Ask
What is the average Twitter ad cost in France for 2025?
For 2025, Twitter ad CPMs in France generally range from €6 to €18 depending on format, with CPCs between €0.45 and €1.50. These rates reflect a mature, competitive market compared to smaller countries like New Zealand.
Can New Zealand businesses run Twitter ads targeting French users?
Absolutely. Kiwi advertisers can run Twitter campaigns targeting France but must manage currency payments, language localisation, and comply with GDPR and local marketing laws.
How does Twitter advertising in France differ from New Zealand?
France demands stricter data privacy compliance and has higher ad rates due to market size and competition. French users prefer French-language content, while NZ marketers often enjoy lower costs and a more English-centric audience.
📢 New Zealand Marketing Trends Impacting France Twitter Ads
In 2025, New Zealand marketers increasingly blend influencer collaborations with paid Twitter ads to punch through noise, especially when targeting overseas markets like France. Kiwi food brands such as Whittaker’s and Allbirds are leading the charge by pairing authentic storytelling with precise digital buys.
According to June 2025 data, New Zealand advertisers using Twitter for France campaigns report better engagement when combining ads with French influencers and localised landing pages. Media buying strategies that integrate real-time analytics and automated bidding also outperform manual buys.
Final Thoughts
Diving into France Twitter advertising from New Zealand in 2025 is a savvy move if you’re ready to navigate the rate card and local market quirks. With rates higher than local buys, your edge comes from killer localisation, smart media buying, and compliance savvy.
Keep your eyes on evolving ad rates and user behaviour as Twitter updates its platform and policy landscape. BaoLiba will keep you posted with the freshest New Zealand influencer marketing trends and cross-border insights, so stay tuned and follow us for more no-nonsense, battle-tested advice.