If you’re a Kiwi advertiser or content creator keen on cracking into the India market or just curious about how LinkedIn advertising stacks up in 2025, you’ve landed in the right spot. As of June 2025, India’s digital marketing landscape, especially on LinkedIn, is buzzing with opportunities—and understanding the all-category advertising rate card is your golden ticket.
This article digs into the nitty-gritty of LinkedIn advertising costs in India, compares it with what we see in New Zealand, and offers practical tips on media buying from a local perspective. Let’s get straight to it without the fluff.
📢 Why India LinkedIn Advertising Matters to Kiwi Marketers
New Zealand brands and influencers have wised up to the fact that India is not just a huge market but a digitally savvy one. With over 90 million LinkedIn users and growing, India’s LinkedIn audience is a mix of ambitious professionals, small business owners, and big corporates. If your product or service targets B2B buyers or young professionals, LinkedIn’s the playground to be in.
Plus, India’s digital marketing spend keeps climbing—by 2025, it’s expected to hit new highs, according to recent data. As a Kiwi advertiser, tapping into this with the right budget and strategy can pay off big time.
📊 What Does the 2025 India LinkedIn All-Category Advertising Rate Card Look Like?
Here’s the lowdown on LinkedIn ad costs in India for 2025. Keep in mind these rates are approximate and can vary a bit depending on your campaign specifics like targeting, ad format, and bidding strategy.
| Ad Type | Estimated CPM (Cost Per Mille) | Estimated CPC (Cost Per Click) | Notes |
|---|---|---|---|
| Sponsored Content | ₹300 – ₹700 (NZ$6 – NZ$14) | ₹15 – ₹40 (NZ$0.30 – NZ$0.80) | Most popular format |
| Text Ads | ₹120 – ₹300 (NZ$2.50 – NZ$6) | ₹10 – ₹25 (NZ$0.20 – NZ$0.50) | Good for simple awareness |
| Message Ads | ₹600 – ₹1,000 (NZ$12 – NZ$20) | N/A | Direct inbox approach |
| Dynamic Ads | ₹500 – ₹900 (NZ$10 – NZ$18) | N/A | Personalised ads |
| Video Ads | ₹400 – ₹800 (NZ$8 – NZ$16) | ₹20 – ₹50 (NZ$0.40 – NZ$1) | Great for engagement |
Exchange rate used: 1 INR ≈ 0.02 NZD (as of June 2025).
For Kiwi advertisers, these rates are a steal compared to what you’d pay on LinkedIn New Zealand, where CPMs can easily be 2–3 times higher. That’s why a lot of NZ companies, like Auckland-based software firm Xero, run India-targeted LinkedIn campaigns to grab attention at a fraction of the cost.
💡 How New Zealand Marketers Can Navigate Media Buying for India LinkedIn Ads
Media buying in India isn’t just about chucking money at LinkedIn and hoping for clicks. It’s about understanding local behaviour, payment methods, and legal nuances.
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Payment Methods: Most Kiwi advertisers use international credit cards or PayPal for LinkedIn ad payments. Some Indian agencies prefer UPI or net banking, but LinkedIn’s platform generally accepts major cards globally. Just make sure your billing info aligns with LinkedIn’s requirements to avoid hiccups.
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Targeting: India’s professional landscape is diverse. Use LinkedIn’s granular targeting to zone in on industries like IT, finance, or education, or specific job titles. For example, Wellington-based marketing agency The Social Club ran a campaign targeting Indian IT decision-makers with great success.
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Compliance and Culture: India has strict data privacy laws under the IT Act and upcoming Personal Data Protection Bill. Make sure your ads respect these regulations and avoid sensitive topics. Also, tailor your creatives to resonate with Indian business etiquette—formal yet approachable tones work best.
📊 Comparing India LinkedIn Advertising with LinkedIn New Zealand
While LinkedIn New Zealand boasts a smaller user base (around 2.5 million), the engagement quality is high with senior professionals and SMEs. CPMs here hover around NZ$20–$40, making it pricier but highly targeted.
In contrast, India offers volume and cost-efficiency. For NZ advertisers with lean budgets, India is a playground for testing and scaling campaigns before going full throttle locally.
❗ Common Pitfalls to Watch Out for in India LinkedIn Advertising
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Overly Broad Targeting: Don’t spray and pray. Narrow down your audience to get meaningful engagement.
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Ignoring Local Time Zones: India runs on IST (UTC+5:30). Schedule your campaigns to hit peak hours (typically 9am–6pm IST).
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Language and Messaging: English is widely spoken, but adding local flavour or Hindi subtitles in videos can boost results.
People Also Ask
What is the average LinkedIn advertising cost in India for 2025?
As of June 2025, CPMs range from ₹300 to ₹700 (approx NZ$6 to NZ$14), with CPCs around ₹15 to ₹40 (NZ$0.30 to NZ$0.80), depending on ad type and targeting.
How does LinkedIn advertising in India compare to New Zealand?
LinkedIn advertising in India is significantly cheaper, offering CPMs 2–3 times lower than New Zealand, making it attractive for budget-conscious Kiwi advertisers.
Can New Zealand businesses pay for LinkedIn ads targeting India easily?
Yes, LinkedIn accepts major international credit cards and PayPal, making it straightforward for NZ businesses to run India-targeted campaigns.
Final Thoughts
Navigating the 2025 India LinkedIn all-category advertising rate card from a New Zealand perspective reveals some juicy opportunities. Lower costs, a booming digital economy, and LinkedIn’s professional audience make India a no-brainer for Kiwi advertisers looking to expand their reach.
Keep your media buying sharp by tuning into local payment methods, cultural nuances, and compliance rules. And remember, while LinkedIn New Zealand remains critical for domestic campaigns, India offers a cost-effective gateway for scaling your B2B efforts.
BaoLiba will continue updating New Zealand’s influencer marketing and digital advertising trends, so stay tuned and follow us for the latest insights.