If you’re a Kiwi marketer or content creator eyeing India’s booming digital space, knowing the 2025 India TikTok all-category advertising rate card is gold. With TikTok’s comeback vibes across global markets and India’s digital marketing scene evolving fast, understanding ad rates and media buying nuances can seriously up your game.
As of June 2025, India’s digital marketing landscape is buzzing, and TikTok advertising there offers a world of opportunity — especially if you’re a New Zealand-based brand or influencer wanting to tap into the subcontinent’s massive audience. This article breaks down the latest TikTok advertising rates in India, how NZ advertisers and creators can navigate the scene, and what’s worth your dollars in Kiwi bucks (NZD).
📢 Why India TikTok Advertising Matters for New Zealand
India’s digital population clocks over 900 million internet users, with TikTok making waves as one of the most engaging platforms. For NZ brands, this is a chance to scale massively beyond the local market.
Most Kiwi marketers know TikTok New Zealand is hot for local engagement, but India’s a different beast altogether — culturally diverse, vast in scale, and cost-effective in ad spend. The payment methods differ too, with Indian advertisers mostly transacting in INR, but NZ businesses can use international cards or platforms like PayPal and Wise to manage currency conversions smoothly.
Local NZ brands like Allbirds or F&P Appliances have toyed with cross-border digital campaigns, while Kiwi influencers such as @JessWithersNZ have started collaborations with Indian brands through platforms like BaoLiba, which specialise in bridging these markets.
📊 2025 India TikTok Advertising Rate Card Breakdown
Understanding the TikTok ad pricing in India requires a look at different ad formats and categories. Here’s the lowdown on typical rate cards for 2025, converted roughly into NZD for easy reference:
| Ad Type | CPM (Cost per 1,000 Impressions) | CPC (Cost per Click) | Minimum Spend (₹ INR) | Approx. NZD Equivalent |
|---|---|---|---|---|
| In-Feed Ads | ₹75 – ₹150 | ₹2 – ₹5 | ₹50,000 (~$1,000) | $20 – $40 CPM; $0.05 – $0.12 CPC |
| Branded Hashtag Challenge | ₹1,000,000+ | N/A | ₹1,000,000 (~$20,000) | $400+ CPM equivalent |
| TopView Ads | ₹250 – ₹400 | N/A | ₹150,000 (~$3,000) | $10 – $16 CPM |
| Brand Takeover | ₹350,000 – ₹600,000 | N/A | ₹350,000 (~$7,000) | $14 – $24 CPM |
Note: Rates vary by category, season, and bidding model.
What This Means for NZ Marketers
Media buying in India via TikTok is far cheaper than similar campaigns in New Zealand or Australia. For instance, TikTok CPM in NZ can easily hit $30-$50 NZD, so Indian campaigns offer a bargain if you’re targeting Indian consumers or diaspora.
Brands can start with In-Feed Ads for testing, then scale into Branded Hashtag Challenges if looking for viral impact. Just remember, cultural localisation is key — what works in NZ might flop in India without proper content tweaks.
💡 Media Buying Tips for NZ Advertisers Targeting India
- Localise Creatives: Use Indian languages like Hindi, Tamil, or regional dialects to resonate. NZ agencies like The Social Club have experience tailoring such content.
- Payment & Currency: Use multi-currency payment solutions like Wise or Revolut to manage INR transactions efficiently.
- Partner with Indian Influencers: Platforms like BaoLiba can connect you with vetted Indian TikTok creators for authentic campaigns.
- Test & Scale: Start small with In-Feed Ads, monitor real-time metrics, then pivot ad spend based on performance.
- Compliance: Be mindful of Indian advertising laws and TikTok’s local content policies to avoid campaign blocks.
📊 TikTok Advertising Trends in New Zealand and India as of June 2025
In June 2025, NZ marketers lean heavily into TikTok New Zealand for local brand building — think fashion labels like Karen Walker or food brands like Proper Crisps using TikTok for fresh engagement. Meanwhile, Indian TikTok campaigns favour short, punchy videos with catchy music and local celeb influencers.
Cross-border marketing is on the rise, with NZ-based advertisers experimenting with Indian audiences due to lower 2025 ad rates and vast scale. This calls for savvy media buying, local insights, and trusted partnerships.
People Also Ask
What is the average cost of TikTok advertising in India in 2025?
The average CPM ranges between ₹75 to ₹150 (about $20-$40 NZD), with minimum spends around ₹50,000 (~$1,000 NZD) for In-Feed Ads. Premium formats like Brand Takeovers cost significantly more.
How can New Zealand advertisers pay for TikTok ads in India?
Most payments are in Indian Rupees (INR), but NZ businesses can use international credit cards or platforms like Wise, Revolut, or PayPal for currency exchange and smooth transactions.
Is TikTok advertising more cost-effective in India than New Zealand?
Yes, due to India’s large audience and competitive pricing, TikTok ads in India generally cost less per impression or click compared to New Zealand, making it attractive for NZ marketers targeting Indian consumers.
❗ Final Thoughts
If you’re a New Zealand advertiser or influencer looking to tap India’s digital goldmine, understanding the 2025 India TikTok all-category advertising rate card is the first step to smart media buying. The rates are competitive, the audience enormous, but success demands local savvy, cultural smarts, and the right partners.
BaoLiba will continue updating New Zealand’s influencer marketing trends, so keep an eye on us for more insights on cross-border digital marketing. Whether you’re scaling TikTok New Zealand campaigns or branching into India, staying ahead of ad rates and platform shifts is how you win in 2025.
Ready to jump in? Get your creatives sharp, your payment channels sorted, and your local insights locked — the India TikTok wave is rolling, and it’s big.