If you’re a Kiwi brand or influencer keen on cracking the Indonesia market via Instagram, you better get your media buying game tight. Instagram advertising in Indonesia is booming, and understanding the 2025 ad rates is gold for budgeting and campaign planning. As of 16 July 2025, we’re seeing fresh shifts in Indonesia digital marketing that every New Zealand advertiser or content creator should know.
This isn’t some dry, theory-laden report. Think of it as your straight-talking mate who’s done the legwork, knows the local Indonesian scene, and can help you play it smart from Auckland to Surabaya.
📊 Why Indonesia Instagram Advertising Matters for New Zealand
Indonesia is the fourth most populous country globally, with Instagram boasting a massive user base that’s young, tech-savvy, and hungry for content. For Kiwi brands and influencers, this opens a massive door to new customers and followers beyond the usual Aussie or NZ markets.
Plus, Indonesia and New Zealand share strong trade ties, and brands here are increasingly keen to tap into Southeast Asia’s digital growth. Unlike Instagram New Zealand campaigns that often aim at niche, local audiences, Indonesian campaigns require a different media buying strategy and budget outlook.
💡 2025 Indonesia Instagram Advertising Rate Card Breakdown
Here’s the lowdown on Instagram ad rates in Indonesia for 2025, updated as of mid-July. The figures are in Indonesian Rupiah (IDR) but we’ll convert roughly to New Zealand Dollars (NZD) to keep it real for Kiwi readers.
| Ad Type | Average Cost (IDR) per 1,000 Impressions | Approx NZD Equivalent | Notes |
|---|---|---|---|
| Feed Photo Ads | 15,000 – 25,000 IDR | $1.50 – $2.50 NZD | Great for visual storytelling |
| Video Ads | 20,000 – 35,000 IDR | $2.00 – $3.50 NZD | Higher engagement but pricier |
| Stories Ads | 10,000 – 20,000 IDR | $1.00 – $2.00 NZD | Ideal for quick, immersive content |
| Reels Ads | 25,000 – 40,000 IDR | $2.50 – $4.00 NZD | Fastest growing format, very effective |
| Carousel Ads | 18,000 – 30,000 IDR | $1.80 – $3.00 NZD | Good for product range presentation |
Keep in mind, these are average CPM (cost per mille) rates. Actual spend varies with targeting sophistication, ad quality, and seasonality.
📢 Media Buying Tips for NZ Brands Targeting Indonesia
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Local Currency Matters
Indonesian Rupiah is the standard for transactions. Make sure your payment gateways on platforms like Instagram support international cards or use global wallets like PayPal or Wise to avoid currency conversion fees hitting your budget. -
Legal & Cultural Nuances
Indonesia has strict advertising regulations, including prohibitions around alcohol, gambling, and certain political content. Plus, Bahasa Indonesia is the dominant language, so localising your content is a must. Kiwi brands like Allbirds and Kathmandu have nailed this by partnering with local influencers who speak the language and understand cultural subtleties. -
Partner with Local Influencers
Indonesian influencers often command better engagement than standard ads. Look for micro-influencers in Jakarta, Bali, or Medan who align with your brand values. Kiwi influencer agencies like The Influencer Co. or local Indonesian platforms can help bridge this gap. -
Timing & Frequency
Indonesia’s peak Instagram usage is in the evening local time (7 pm – 10 pm WIB). Adjust your campaign schedules accordingly to maximise impressions and clicks.
📊 Instagram Advertising vs Instagram New Zealand
While Instagram New Zealand campaigns tend to focus on English-speaking, relatively small audiences, Indonesia requires a heavier emphasis on localisation, language, and cultural context. The ad rates are notably cheaper in Indonesia, but the competition and nuances make it a different beast.
For instance, a $2 CPM Instagram ad in Indonesia could cost $6 or more in NZ. However, with Indonesia’s huge audience, the total reach and impact can easily outweigh the cost difference if you get the targeting right.
💡 Real-World Example: Kiwi Brand Entering Indonesia
Take a local New Zealand outdoor gear brand wanting to tap into Indonesia’s surfing community on Bali. They might start with story ads targeting young Indonesians interested in surfing, then retarget with carousel ads showcasing their gear.
They’d pay around $1.50 NZD per 1,000 impressions — a bargain compared to local NZ rates. Plus, by collaborating with Indonesian surf influencers who speak Bahasa Indonesia and understand local trends, the campaign can feel genuine and drive real conversions.
People Also Ask
What’s the average Instagram advertising cost in Indonesia for 2025?
On average, Instagram advertising CPM in Indonesia ranges from 10,000 to 40,000 Indonesian Rupiah per 1,000 impressions, roughly $1 to $4 NZD, depending on the ad format and targeting specifics.
How do New Zealand brands pay for Instagram ads targeting Indonesia?
Most NZ brands use international credit cards or payment platforms like PayPal and Wise to pay for Instagram ads in Indonesian Rupiah. It’s crucial to monitor currency conversion fees and ensure payment methods are supported.
Should Kiwi influencers adapt their content for Indonesian Instagram audiences?
Absolutely. Localising content in Bahasa Indonesia, respecting cultural norms, and collaborating with local influencers are key to gaining traction and authentic engagement in Indonesia.
❗ Final Thoughts
Indonesia is a goldmine for Kiwi advertisers and influencers ready to expand their digital footprint beyond NZ shores. The 2025 Indonesia Instagram ad rates are competitive, but success lies in smart media buying, cultural respect, and local partnerships.
BaoLiba will keep updating New Zealand’s influencer marketing trends to help you stay ahead. Keen to go deeper into Indonesia digital marketing or want a hand with your next campaign? Stay tuned and follow BaoLiba for the latest insights.