If you’re a Kiwi advertiser or influencer keen to tap into Indonesia’s booming digital space, you’ll want the lowdown on Twitter advertising costs in 2025. Indonesia’s one of the fastest-growing markets in Southeast Asia, and Twitter remains a strong player despite the usual suspects like TikTok and Instagram taking much limelight. In this no-fluff guide, we break down the all-category Twitter ad rates for Indonesia in 2025, tailored for New Zealand marketers and media buyers who want to get bang for their buck.
As of June 2025, Indonesia’s digital marketing scene is buzzing with opportunities, but knowing the right ad spend and strategy on Twitter can be a game-changer for your campaign’s ROI. Whether you’re a Kiwi brand like Allbirds NZ looking to dip your toes in Southeast Asia or a content creator wanting to collaborate with Indonesian influencers, this article has you sorted.
📊 Indonesia Twitter Advertising Landscape in 2025
Indonesia has over 80 million active Twitter users, making it one of the top markets globally. Unlike New Zealand, where Twitter is more niche compared to Facebook or TikTok, in Indonesia, Twitter is a hotspot for real-time news, entertainment, and political chatter. This offers advertisers a unique chance to engage with highly active users.
For NZ advertisers, it’s crucial to understand that Indonesia’s audience skews younger and mobile-first. Localisation of creatives and messaging in Bahasa Indonesia or even regional dialects is a must. The currency used in Indonesia is the Indonesian Rupiah (IDR), so when budgeting, keep exchange rates in mind—currently, around 10,000 IDR equals 1 NZD.
💡 Twitter Advertising Rate Card 2025 Overview
Here’s a straightforward breakdown of Indonesia’s Twitter ad rates for 2025, all prices roughly converted to NZD for your convenience. These rates are based on a mix of Twitter’s auction system and fixed pricing for certain premium formats:
- Promoted Tweets: NZD 0.30 to 0.60 per click (CPC)
- Promoted Trends: Starting from NZD 25,000 per day – a premium spot for big launches
- Promoted Accounts: NZD 15 to 30 per follow
- Video Ads: NZD 0.08 to 0.20 per view (CPV)
- Twitter Amplify (video sponsorship): From NZD 20,000 per campaign
Rates vary based on targeting precision, ad quality, and seasonality. For instance, during Ramadan or local holidays, costs tend to spike due to higher demand.
📢 What NZ Advertisers Need to Know About Media Buying for Indonesia Twitter Ads
Media buying for Indonesia from NZ involves a few unique considerations:
- Payment Methods: Most agencies and platforms accept international credit cards or PayPal. Some local Indonesian agencies prefer bank transfers or e-wallets like OVO, but as a Kiwi advertiser, sticking to credit card payments via Twitter Ads Manager is easiest.
- Legal Compliance: Indonesia has strict advertising rules, especially around sensitive content like religion, politics, and health. Always vet creatives through local experts or agencies.
- Currency Fluctuations: The Rupiah can be volatile. Lock in your budgets and monitor exchange rates to avoid surprises.
- Local Collaboration: Partnering with Indonesian influencers who are active on Twitter can amplify your reach. Kiwi agencies like The Social Collective have done some great cross-border collabs worth checking out.
📊 Case Example: NZ Brand Allbirds Expanding into Indonesia via Twitter
Say Allbirds NZ wants to promote their eco-friendly shoes in Indonesia. Using Twitter’s promoted tweet format targeting eco-conscious millennials in Jakarta, they might set a daily budget of NZD 200, expecting around 400 clicks at NZD 0.50 CPC.
They can also invest NZD 25,000 in a promoted trend during Earth Day to maximise visibility. Coupling this with influencer partnerships on Twitter and Instagram ensures a multi-channel impact. This is a textbook example of combining local market insight with smart media buying.
❗ Risks and Tips for New Zealand Advertisers on Indonesia Twitter Ads
- Beware of Fraud: Indonesia, like many emerging markets, has a risk of click farms. Use Twitter’s fraud detection and monitor campaign metrics closely.
- Cultural Nuance: Slapdash localisation can backfire. Invest in native copywriters or agencies to avoid cultural slip-ups.
- Ad Fatigue: Indonesian users are bombarded with ads during peak seasons. Rotate creatives and messaging regularly.
- Legal Pitfalls: Indonesia’s ad laws can be a minefield. Always double-check with local counsel if you’re unsure.
### People Also Ask
What are the average Twitter advertising costs in Indonesia for 2025?
Typical costs range from NZD 0.30 to 0.60 per click for promoted tweets, with premium placements like promoted trends starting at NZD 25,000 per day.
How do New Zealand advertisers pay for Twitter ads targeting Indonesia?
Most Kiwi advertisers pay via international credit cards or PayPal using Twitter’s Ads Manager. Some local Indonesian payments require bank transfers but are usually handled by local agencies.
Is Twitter advertising effective for reaching Indonesian audiences?
Yes, Twitter remains a key platform in Indonesia, especially for young, urban users interested in news, entertainment, and social issues. It’s great for real-time engagement and viral campaigns.
BaoLiba will continue to track and update New Zealand’s influencer marketing and digital advertising trends. Keen to keep your campaigns sharp? Stay tuned with us for the freshest insights.