If you’re a Kiwi advertiser or influencer keen on tapping into Ireland’s Instagram scene, knowing the 2025 ad rates is gold. Instagram advertising in Ireland is heating up, and with New Zealand brands eyeing global expansion, understanding Ireland’s digital marketing landscape is a must-do. This isn’t just about slapping on a few ads; it’s about smart media buying, localising content, and playing the long game.
As of May 2025, the Ireland Instagram market is buzzing with opportunities but also some quirks you need to keep front of mind. Let’s break down the all-category advertising rate card for Instagram in Ireland, and how you—whether you’re a New Zealand media buyer or influencer—can nail your campaign.
📢 Ireland Instagram Advertising Landscape in 2025
Ireland’s Instagram user base is around 3.8 million active accounts, with a strong skew towards 18–34-year-olds who are super engaged with lifestyle, fashion, tech, and food content. For Kiwi advertisers, this means your campaigns have to be visually rich, culturally relevant, and timed well around local events like St Patrick’s Day or the Galway Races.
Local Irish brands like Boojum (fast-casual Mexican food) and Brown Thomas (luxury department store) are smashing it on Instagram with influencer partnerships and strong UGC (user-generated content). These guys set the tone for what works: authentic storytelling married with slick visuals.
💡 What Are 2025 Ireland Instagram Ad Rates?
Instagram advertising costs vary by format, targeting, and demand spikes. Here’s the lowdown on typical CPM (cost per mille) and CPC (cost per click) rates you’ll see in Ireland for 2025, converted roughly into NZD for your wallet’s sake:
| Ad Type | Average CPM (NZD) | Average CPC (NZD) |
|---|---|---|
| Feed Ads | $11 – $18 | $0.30 – $0.50 |
| Stories Ads | $9 – $15 | $0.25 – $0.45 |
| Reels Ads | $13 – $20 | $0.35 – $0.55 |
| Carousel Ads | $12 – $19 | $0.32 – $0.52 |
| IGTV Ads (less common) | $10 – $16 | $0.28 – $0.48 |
Keep in mind these rates fluctuate with seasonality—major sports events and holidays spike demand and prices. Compared to New Zealand, Ireland’s Instagram CPC is slightly cheaper but CPM can be competitive due to high engagement.
📊 Media Buying Tips for New Zealand Advertisers Targeting Ireland
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Localise Creatives: Use local slang, Irish humour, and references. Irish audiences sniff out generic content fast. For example, instead of a plain “Enjoy summer vibes,” say “Get stuck into those sunny craic-filled days, lads!”
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Work With Irish Micro-Influencers: They often have 10k-50k followers but crazy engagement rates. Platforms like StarNgage and Tribe can hook you up. Many Kiwi brands underestimate micro-influencers’ ROI, but in Ireland, they’re gold.
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Currency & Payments: Irish advertisers deal in Euros (€), so your NZD budget needs conversion and some wiggle room for FX fluctuations. Most Irish agencies accept international payments via PayPal, Stripe, or direct bank transfers with SEPA.
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Legal & Compliance: Ireland follows GDPR strictly. Any Instagram advertising targeting Irish residents must have clear opt-ins and data handling policies. NZ advertisers should double-check their privacy compliance to avoid fines.
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Timing Is Everything: Irish users peak on Instagram around 7-9 pm local time (GMT+1 in summer). Schedule your ads accordingly for max reach.
❗ What About Instagram New Zealand vs Ireland?
NZ and Ireland share a love for Instagram but differ in ad costs and user behaviour. NZ’s Instagram ads tend to have higher CPMs ($15–$22 NZD) due to a smaller market and more competition per capita. Ireland’s bigger market offers slightly cheaper CPCs but you need sharper localisation.
For Kiwi influencers looking to expand, Ireland is a sweet spot because English is the go-to language, but the culture twist means you can’t just copy-paste your NZ content and expect it to fly.
### People Also Ask
What is the average cost of Instagram advertising in Ireland for 2025?
The average CPM ranges from NZD $9 to $20 depending on ad format, with CPC rates between NZD $0.25 and $0.55. Stories and Feed ads are popular and competitively priced.
How does Ireland’s Instagram ad market differ from New Zealand’s?
Ireland offers a larger audience with slightly cheaper CPCs but requires more localisation and compliance with GDPR. NZ has higher CPMs due to a smaller market size.
Can New Zealand advertisers use NZD to pay for Instagram ads targeting Ireland?
Payments are usually processed in Euros (€), so advertisers need to convert NZD budgets and account for currency fluctuations using platforms like PayPal or SEPA bank transfers.
💡 Real-World Example: How a Kiwi Brand Cracked Ireland’s Instagram
Allbirds NZ, known for sustainable footwear, recently ran a targeted Instagram campaign in Ireland. They teamed up with Irish eco-conscious micro-influencers and localised their messaging to highlight Ireland’s commitment to sustainability. Their media buying strategy focused on Stories ads during the Easter period, resulting in a 20% conversion uplift compared to their usual NZ campaigns.
Final Thoughts
Navigating Ireland’s Instagram advertising rates in 2025 from a New Zealand perspective takes some savvy. You’ve got to marry smart media buying with local flavour, legal know-how, and timing savvy. Keep your ear to the ground for shifts in Ireland’s digital marketing trends and always test your creatives with locals before scaling.
BaoLiba will keep updating the New Zealand influencer marketing scene and global ad insights. Keen to stay ahead? Stick with us for the latest intel and pro tips!