If you’re an advertiser or content creator in New Zealand looking to crack the Ireland market via Snapchat, you’re in the right place. Snapchat advertising is booming, and knowing the 2025 ad rates for Ireland can save you heaps of time and budget headaches. As of June 2025, the digital marketing scene here in NZ is buzzing with cross-border campaigns, and Ireland’s Snapchat space is ripe for savvy media buying strategies.
Let’s unpack the full picture so you, as a Kiwi advertiser or influencer, can nail your Ireland Snapchat campaigns like a pro.
📊 Understanding Snapchat Advertising in Ireland for Kiwis
Snapchat remains one of the top social platforms for younger audiences across Ireland and New Zealand alike. With over 4 million active users in Ireland, Snapchat advertising offers brands a direct line to millennials and Gen Z — the demographics that power trends and buying decisions.
For New Zealand businesses or creators, tapping into Ireland’s Snapchat market means adapting your digital marketing strategy to local tastes while leveraging Snapchat’s unique ad formats like Snap Ads, Sponsored Lenses, and Story Ads.
Why Ireland Snapchat Advertising Matters to NZ Marketers
- Ireland’s youthful population is highly engaged with social media, making it a goldmine for brand awareness and conversions.
- Snapchat’s ad platform offers hyper-local targeting options, allowing NZ advertisers to zero in on Irish cities, interests, and behaviours.
- Media buying on Snapchat is more cost-effective than some traditional channels, but rates vary by category and time.
💡 2025 Ireland Snapchat Advertising Rates Breakdown
As of June 2025, Snapchat’s advertising rate card for Ireland is competitive but varies substantially across categories. Here’s a rough breakdown converted into NZD, taking the exchange rate into account for Kiwi budgets:
| Ad Category | CPM (Cost per 1,000 Impressions) | Estimated NZD Cost Range | Notes |
|---|---|---|---|
| Fashion & Beauty | €8 – €12 | NZ$13 – NZ$20 | Higher engagement, seasonal spikes |
| Food & Beverage | €6 – €10 | NZ$10 – NZ$17 | Good for local Irish food brands |
| Travel & Tourism | €7 – €11 | NZ$12 – NZ$18 | Peak during Irish holidays and festivals |
| Tech & Gadgets | €5 – €9 | NZ$8 – NZ$15 | Competitive, depends on product launch timing |
| Entertainment | €6 – €10 | NZ$10 – NZ$17 | Includes events, music, and gaming |
Snapchat also offers custom pricing for Sponsored Lenses and AR filters, often negotiated directly through media buying agencies or platforms like BaoLiba.
Payment Methods and Currency
For NZ advertisers, payments for Snapchat advertising in Ireland are typically handled in Euros (€), but platforms like BaoLiba facilitate NZD invoicing and payments by credit card or bank transfer. This makes budgeting straightforward without nasty surprises from currency fluctuations.
📢 Leveraging Snapchat Advertising for Ireland from New Zealand
Building a successful Snapchat campaign targeting Ireland involves more than just knowing rates. It’s about understanding local culture, trends, and user behaviour.
- Collaborate with Irish influencers who know their audience inside out. For example, Irish fashion blogger Aoife O’Connor frequently partners with NZ brands entering the Irish market.
- Use Snapchat’s location-based geofilters during Irish events like St. Patrick’s Day or Galway International Arts Festival for maximum local impact.
- Adapt your creatives to Irish English slang and humour — this resonates way better than generic global content.
📊 Media Buying Tips for NZ Advertisers on Snapchat Ireland
Media buying on Snapchat isn’t just about budget size — it’s about smart targeting and timing.
- Use Snapchat’s Audience Match to retarget Irish users who’ve interacted with your brand on other platforms.
- Schedule ads during peak Irish user activity hours (typically 6pm to 11pm local time).
- Test different ad formats to see what drives engagement: Snap Ads tend to work well for quick promos, while Sponsored Lenses help build brand recognition.
People Also Ask
What are the typical Snapchat advertising rates in Ireland for 2025?
Snapchat advertising rates in Ireland vary by category, with CPMs ranging roughly from NZ$8 to NZ$20 depending on the sector, ad format, and campaign timing as of June 2025.
Can New Zealand advertisers pay for Snapchat ads in NZD for Ireland campaigns?
Yes, through platforms like BaoLiba, NZ advertisers can pay in NZD via credit card or bank transfer, even though the ad spend is on Snapchat Ireland’s platform billed in Euros.
How can I effectively target Irish audiences on Snapchat from New Zealand?
Utilise Snapchat’s geo-targeting, partner with local Irish influencers, customise content with Irish cultural references, and schedule ads during local peak hours for best results.
❗ Legal and Cultural Notes for NZ Advertisers
Ireland has strict data privacy laws aligned with GDPR, so NZ advertisers must ensure compliance when handling Irish user data. Also, advertising standards require truthful, clear messaging without misleading claims — something Kiwi marketers should watch closely to avoid penalties.
Final Thoughts
Snapchat advertising in Ireland is a solid avenue for New Zealand brands and creators aiming for global reach. With 2025 ad rates now clearer and media buying tools more accessible, there’s no excuse not to give the Irish market a serious crack.
BaoLiba will keep updating the New Zealand influencer and advertising ecosystem with fresh insights and trends. Stay tuned and level up your global marketing game with us.