If you’re a Kiwi ad buyer or content creator keen on cracking the Ireland market via TikTok in 2025, you’ve landed in the right spot. TikTok advertising has blown up globally, and Ireland’s no exception. But before you splash your NZD, it’s crucial to get the lowdown on the 2025 ad rates, local nuances, and how media buying plays out across both markets.
As of May 2025, the digital marketing scene in New Zealand is buzzing with fresh TikTok campaigns, and many local brands like Allbirds NZ and Aotearoa Outdoors are eyeing overseas expansion, including Ireland. Understanding Ireland’s TikTok ad costs alongside NZ habits will give you that edge.
📢 Ireland TikTok Advertising Landscape for NZ Marketers
TikTok Ireland’s user base is growing fast, with a big chunk aged 16-34. This demographic mirrors New Zealand’s youth vibe, making it a sweet spot for NZ advertisers wanting to test new waters. The platform mixes entertainment and commerce brilliantly, and Irish users love quirky local content, which means straight-up translations won’t cut it.
For NZ advertisers, this means your TikTok advertising needs to be not just on point but also culturally tuned. Ireland’s unique slang, humour, and even local events like St. Patrick’s Day and Gaelic games should be woven into your campaigns.
📊 2025 Ad Rates Breakdown for TikTok Ireland
Here’s the nitty-gritty on 2025 ad rates in Ireland, converted roughly into NZD to help you budget right:
- In-Feed Ads: Starts at NZD 350 per 1,000 impressions (CPM). This aligns with medium competition markets but can spike during peak events.
- TopView Ads: Premium full-screen ads can cost upwards of NZD 50,000 per day, great for big brand splash but pricey for smaller players.
- Branded Hashtag Challenges: Usually start around NZD 100,000 for a 6-day run, including creation and promotion.
- Branded Effects: Custom AR filters hover around NZD 40,000+, ideal for interactive campaigns.
- Spark Ads (Boosted Organic Content): Cost-effective, ranging NZD 200-500 CPM, perfect for NZ influencers wanting to amplify Ireland-based posts.
Media buying in Ireland is increasingly programmatic, but direct buys with TikTok’s local sales reps or platforms like BaoLiba remain popular for tailored campaigns.
💡 How NZ Advertisers Should Play It
NZ marketers know the pain of currency conversions and payment wrangling. Luckily, TikTok allows payments in NZD through credit cards or PayPal, making media buying smoother than ever.
For example, PikPok Games NZ recently ran a TikTok campaign targeting Ireland using Spark Ads, tapping into Ireland’s gaming community with localised slang and memes. The campaign nailed engagement and kept costs within budget, showing the power of blending creative localisation with savvy media buying.
Also, NZ creators collaborating with Irish influencers can leverage TikTok’s cross-border capabilities to boost reach without breaking the bank.
📈 People Also Ask
What is the average CPM for TikTok advertising in Ireland in 2025?
CPM for TikTok in Ireland generally starts around NZD 350 for In-Feed Ads, but costs vary by format and campaign scale.
How can New Zealand advertisers localise TikTok content for Ireland?
Use Irish cultural references, local slang, and tie campaigns to Irish events or trends. Collaborate with Irish TikTok influencers for authenticity.
Is media buying on TikTok easy for NZ businesses targeting Ireland?
TikTok’s payment system supports NZD, and platforms like BaoLiba simplify media buying by connecting you to local reps and influencers, making cross-border campaigns smoother.
❗ Risk and Compliance Notes for NZ Advertisers
Remember, Ireland has strict rules about data privacy (GDPR) and advertising standards. NZ advertisers must ensure compliance when collecting data or running promos. Also, TikTok’s ad policies vary slightly by country, so double-check restrictions before campaign launch.
📊 Final Thoughts
As of 2025 May, Ireland remains a promising but nuanced market for Kiwi advertisers on TikTok. Understanding the all-category ad rates, combining local knowledge with New Zealand’s digital marketing savvy, and smart media buying will set you ahead. If you’re a NZ-based brand or influencer wanting to expand to Ireland, stay sharp on the cultural cues and regulatory landscape.
BaoLiba will continue updating New Zealand’s influencer marketing trends to keep you in the loop. Follow us for more insider tips and real-talk on global TikTok advertising.