If you’re a Kiwi ad pro or influencer looking to crack the Netherlands market via TikTok, you’ve landed in the right spot. As of early 2025, TikTok advertising in the Netherlands is booming, and understanding the all-category ad rates is crucial to nailing your media buying strategy from New Zealand.
Let’s keep it real and practical — no fluff, just what you need to know about TikTok’s costs and ad formats in the Dutch scene, with a clear nod to how it all ties back to us here in New Zealand’s digital marketing world.
📢 Netherlands TikTok Advertising Landscape 2025
TikTok isn’t just a playground for dancers and memes anymore. In the Netherlands, it’s a serious marketing channel with brands throwing decent budgets into campaigns that hit right across categories — from fashion to tech to FMCG. The platform’s algorithm is clever, making it a goldmine for local and international brands wanting authentic engagement.
For Kiwi advertisers, tapping into this market means juggling a few things:
- Currency and Payment: While we deal in NZD, Dutch ad buys are in Euros (€). Most platforms accept credit cards or PayPal — easy enough for us to manage cross-border payments.
- Legal and Cultural Norms: The Netherlands is big on data privacy (think GDPR), so make sure your campaigns comply with EU regulations. Plus, the Dutch love straightforward, no-nonsense messaging — no over-the-top hype.
- Social Media Usage: TikTok sits alongside Instagram and Snapchat in the Dutch social stack, but its growth in younger demographics is off the charts, similar to trends here in NZ.
📊 2025 TikTok Ad Rates in the Netherlands
Let’s dive into the nitty-gritty — what does it cost to advertise on TikTok in the Netherlands across different categories? These rates are based on recent media buying data and insights from Dutch and Kiwi marketing pros collaborating in 2024.
| Ad Type | Approximate CPM (€) | NZD Equivalent* | Notes |
|---|---|---|---|
| In-Feed Ads | 6 – 10 | 10 – 17 | Standard, great for broad reach |
| Branded Hashtag Challenge | 150,000 – 200,000 | 255,000 – 340,000 | Mega brand engagement |
| TopView Ads | 20 – 30 | 34 – 51 | Premium first-screen placement |
| Branded Effects | 80,000 – 120,000 | 136,000 – 204,000 | Custom AR filters |
| Spark Ads (Boosted Posts) | 5 – 8 | 8.5 – 14 | Influencer content amplification |
*Exchange rate used: 1 Euro = 1.7 NZD (early 2025 estimate).
What This Means for Kiwi Advertisers
- In-Feed Ads are your bread and butter for testing Dutch audiences without breaking the bank.
- Branded Hashtag Challenges are killer for brands with deep pockets wanting viral buzz — think local brands like Allbirds NZ looking to go global.
- Spark Ads are gold for collaborating with Dutch influencers or Kiwi creators who’ve built local followings.
💡 How New Zealand Marketers Can Leverage This
Many Kiwi advertisers and influencers already know TikTok New Zealand is saturated and pricey. Expanding to the Netherlands offers a fresh audience and often better ad ROI if you play your cards right.
Practical Pointers
- Use local Dutch influencer partnerships to boost authenticity. Kiwi brands should connect via platforms like BaoLiba to source Dutch creators who resonate with local audiences.
- Factor in time zone differences — scheduling posts during Dutch peak hours (late afternoon local time) maximises engagement.
- Keep an eye on local payment methods. Dutch users favour iDEAL payments, so if you’re running ecommerce campaigns, offer localised checkout options.
- Stay GDPR-compliant by working with legal advisors familiar with EU data laws — this avoids nasty fines and reputation hits.
📊 TikTok Media Buying Trends in NZ and the Netherlands
In the last six months, New Zealand’s digital marketing scene has seen a shift towards more data-driven TikTok campaigns, mirroring trends in the Netherlands. Both markets favour video-first content, but Dutch users respond better to subtle humour and product demos over flashy ads.
Local NZ agencies like Social House NZ have started offering cross-border TikTok media buying services, helping Kiwi brands punch above their weight internationally. Meanwhile, Dutch agencies are keen on storytelling through TikTok, a style NZ advertisers can learn from.
People Also Ask
What is the average cost for TikTok advertising in the Netherlands?
For 2025, expect CPM rates between €6 to €10 for standard In-Feed ads, with premium placements like TopView costing up to €30 CPM. Branded Hashtag Challenges and Effects are much pricier, typically reserved for bigger budgets.
How do New Zealand advertisers pay for TikTok ads in the Netherlands?
Payments are usually made in Euros via international credit cards or PayPal. Kiwi advertisers should budget for currency exchange and ensure their payment methods are accepted by TikTok’s ad platform.
Can Kiwi influencers work with Dutch brands on TikTok?
Absolutely. Kiwi influencers can tap into the Netherlands market by collaborating with local brands or agencies via platforms like BaoLiba, which specialises in global influencer partnerships.
❗ Risks and Considerations
- Currency fluctuations can affect your media buying budget — keep an eye on the Euro to NZD rate.
- GDPR compliance is non-negotiable. Make sure all user data handling meets EU standards.
- TikTok’s ad policies differ slightly by country; double-check Netherlands-specific rules before launching.
Final Thoughts
Cracking the Netherlands TikTok market from New Zealand isn’t just wishful thinking in 2025 — it’s a smart move if you understand the local ad rates, cultural nuances, and media buying tactics. Keep your campaigns lean, authentic, and aligned with Dutch tastes, and you’ll see returns.
BaoLiba will keep tracking and updating New Zealand’s influencer marketing trends, so stay tuned and follow us for the latest insights!