If you’re a Kiwi advertiser or content creator eyeballing Pinterest’s ad game in Norway for 2025, you’ve landed in the right spot. The digital marketing terrain keeps evolving, and staying sharp on the 2025 ad rates, especially on platforms like Pinterest, is gold for media buying pros in New Zealand.
As of 2025-07-18, let’s unpack the Norway Pinterest all-category advertising rate card, how it stacks up for New Zealand advertisers, and what it means for your next digital marketing push.
📊 Understanding Pinterest Advertising in Norway for 2025
Pinterest has steadily grown beyond just a DIY mood board and recipe hub. For Norwegian audiences, it’s a strong platform for lifestyle, fashion, travel, and home decor inspiration — making it a juicy spot for brands wanting to tap into that market.
From a New Zealand perspective, the key is to grasp how Pinterest advertising works in Norway, where the average CPMs (cost per mille) and CPCs (cost per click) sit for different ad categories in 2025. This helps with budget planning and ROI forecasting.
What’s the 2025 Norway Pinterest Ad Rate Card Saying?
Based on recent data and market insights, here’s a quick rundown of Norway’s Pinterest ad rates by category, quoted in Norwegian Krone (NOK), with NZD conversions for Kiwi advertisers:
| Category | Avg CPM (NOK) | Avg CPC (NOK) | CPM (NZD approx.) | CPC (NZD approx.) |
|---|---|---|---|---|
| Fashion & Beauty | 75 – 90 | 1.2 – 1.5 | 12 – 14.5 | 0.19 – 0.23 |
| Home & Garden | 65 – 80 | 1.0 – 1.3 | 10.5 – 13 | 0.16 – 0.20 |
| Food & Drink | 55 – 70 | 0.9 – 1.2 | 9 – 11.5 | 0.14 – 0.18 |
| Travel | 85 – 100 | 1.4 – 1.7 | 13.5 – 16 | 0.22 – 0.26 |
| Tech & Gadgets | 70 – 85 | 1.1 – 1.4 | 11 – 14 | 0.17 – 0.21 |
Exchange rate used: 1 NOK = 0.16 NZD (subject to market fluctuations)
The numbers might look steep compared to Pinterest New Zealand’s average CPMs, which hover around NZD 8-12 CPM for lifestyle categories, but remember Norway’s higher purchasing power and digital ad market maturity.
💡 Media Buying Tips for New Zealand Advertisers Targeting Norway
1. Localise Your Creative and Messaging
Norwegian users appreciate ads that speak their language and culture. Don’t just translate—localise. Take cues from local pins trending in Norway, maybe partner with Norwegian influencers or micro-influencers to give your campaign that authentic edge.
2. Leverage Pinterest Trends and Seasonality
Norway’s long winter months and summer holidays affect user behaviour on Pinterest. For instance, winter sports gear spikes in late autumn, while travel planning surges in spring. Sync your media buying calendar with these trends for better engagement.
3. Use NZD Payment Methods with Caution
Most Kiwi advertisers will pay in NZD via international ad platforms, but keep an eye on exchange rates and transaction fees. Platforms like PayPal or credit cards from major NZ banks work fine, but factor in currency conversion costs when budgeting.
4. Collaborate with Local Norwegian Media Agencies
Sometimes, working with Norwegian digital marketing agencies specialising in Pinterest can smooth out campaign execution, compliance, and optimisation. Agencies like NorthStar Digital and Oslo Media Labs know the ins and outs of Norwegian ad laws and user behaviour.
📢 Why Norway Pinterest Rates Matter to New Zealand Marketers
You might wonder why a Kiwi brand or influencer should care about Norway’s Pinterest rates. The answer is simple: global expansion and diversification.
Many New Zealand brands in outdoor gear, eco-fashion, and wellness are eyeing Europe, and Norway’s Pinterest user base is a prime target for authentic, visual-first campaigns. Knowing the ad rates upfront helps you allocate budgets smartly and negotiate better with media buyers.
Plus, Kiwi influencers who want to tap the international market can pitch their profiles to Norwegian brands looking for cross-border collabs. Understanding the media buying costs on Pinterest lets you set realistic expectations.
❗ Legal and Cultural Considerations for NZ Advertisers on Pinterest Norway
Advertising in Norway isn’t just about throwing money at campaigns. Norway is strict on marketing ethics, personal data protection (aligned with GDPR), and transparency.
- Ensure your ads comply with Norwegian Consumer Protection Act.
- Respect data privacy and cookie consent rules.
- Avoid misleading claims and be upfront about sponsored content.
This is crucial for NZ advertisers to avoid fines or reputation damage.
### People Also Ask
What is the average Pinterest advertising cost in Norway for 2025?
The average CPM ranges between 55 to 100 NOK (approx. NZD 9 to 16) depending on category, with CPC rates from 0.9 to 1.7 NOK (approx. NZD 0.14 to 0.26).
How does Pinterest advertising in Norway compare to New Zealand?
Norway’s Pinterest CPMs tend to be higher due to market maturity and purchasing power. New Zealand’s CPMs generally fall in the NZD 8-12 range for similar categories.
Can New Zealand advertisers pay in NZD for Pinterest ads targeting Norway?
Yes, but payments are usually processed via international platforms in NZD with currency conversion. Factor in exchange rates and fees when budgeting.
Final Thoughts
Navigating Norway’s Pinterest advertising landscape in 2025 is a smart move for New Zealand advertisers and influencers keen on global reach. The all-category rate card helps you plan budgets realistically, while localising content and understanding legal nuances ensures your campaigns hit the mark.
BaoLiba will keep tracking New Zealand’s global influencer marketing trends and sharing fresh insights to help you crush your cross-border campaigns. Stay tuned and follow us for more insider tips!