Looking to crack the Philippines market with Pinterest advertising in 2025? If you’re a Kiwi brand or influencer keen on expanding your digital footprint, understanding the ins and outs of Pinterest ad rates in the Philippines is gold. As of early June 2024, businesses in New Zealand are seriously eyeing Southeast Asia for fresh digital marketing opportunities, and the Philippines’ booming social media scene is a prime target.
In this piece, I’ll walk you through the 2025 Philippines Pinterest all-category advertising rate card from a New Zealand perspective, blending local insights on media buying, payment methods, and platform nuances. Plus, I’ll throw in some real talk on how Kiwi marketers and content creators can leverage these stats for better ROI.
📢 Philippines Pinterest Advertising Landscape in 2025
The Philippines is a social media powerhouse. With over 90 million internet users and a heavy appetite for visual content, Pinterest has slowly but surely carved out a niche as a discovery platform. While it’s not as big as Facebook or TikTok locally, Pinterest advertising is gaining traction—especially among brands targeting millennials and Gen Z with lifestyle, fashion, food, and travel products.
For New Zealand advertisers, this is a sweet spot. The Philippines’ English proficiency and cultural openness make it easier to create content that resonates without heavy localisation. Plus, the cost of media buying is significantly lower than in New Zealand or Australia.
💡 What Are the 2025 Ad Rates for Pinterest in the Philippines?
So, what numbers are we talking about? Here’s a rough breakdown of the Pinterest advertising rate card for the Philippines across all categories in 2025:
- Cost Per Click (CPC): PHP 5–10 (around NZ$0.14–0.28)
- Cost Per Mille (CPM): PHP 80–150 (about NZ$2.30–4.30)
- Cost Per Engagement (CPE): PHP 8–15 (NZ$0.23–0.43)
These rates are averages and can fluctuate depending on the campaign objective, targeting precision, and seasonality. Compared to New Zealand, where CPMs can hit NZ$10–15 for Pinterest advertising, the Philippines offers a cost-effective entry point for brands wanting volume and engagement.
📊 Media Buying Tips for New Zealand Advertisers
If you’re a Kiwi marketer or influencer trying to crack the Philippines market, here’s the lowdown on media buying with Pinterest:
- Target Smart: Philippine audiences respond well to localised pins featuring familiar cultural themes or trending topics. Use Pinterest’s keyword targeting but layer in interests like “Filipino cuisine” or “Manila travel”.
- Use NZD Payment Gateways: While Pinterest bills in USD, New Zealand advertisers can pay via credit cards or PayPal in NZD. Be mindful of currency fluctuations, especially with the Philippine peso (PHP) exchange rate.
- Leverage Influencers: Filipino content creators and micro-influencers can amplify your Pinterest campaigns. Platforms like BaoLiba connect NZ advertisers with Filipino influencers, streamlining collaborations.
- Test Different Formats: Promoted Pins, Video Pins, and Shopping Pins each have varied engagement rates. Test what works for your niche before scaling the spend.
📢 Local Kiwi Brands Winning With Pinterest Advertising
Brands like Kathmandu and Allbirds have started dabbling in Pinterest campaigns targeting Southeast Asia from New Zealand, focusing on eco-friendly travel gear and footwear. They combine strong visual storytelling with local influencers in the Philippines to boost discovery.
Similarly, Kiwi digital marketers working with Filipino food delivery apps or tourism boards have successfully used Pinterest to drive awareness by promoting recipe ideas and holiday destinations via promoted pins.
❗ Legal and Cultural Considerations
Advertising in the Philippines requires understanding local legal frameworks, especially around data privacy and advertising standards. The Philippines follows the Data Privacy Act 2012, akin to GDPR but with local nuances. When running Pinterest ads, ensure compliance with consent requirements—especially if retargeting or using custom audiences.
Culturally, Filipino audiences value authenticity and community vibes. Ads that feel pushy or overly salesy tend to underperform. Instead, focus on storytelling and lifestyle content.
📊 People Also Ask
What’s the average cost of Pinterest advertising in the Philippines in 2025?
The average CPM ranges from PHP 80 to 150 (about NZ$2.30–4.30), while CPC is around PHP 5–10 (NZ$0.14–0.28), making it affordable for New Zealand advertisers targeting this market.
How can New Zealand brands pay for Pinterest ads targeting the Philippines?
Pinterest bills in USD, but New Zealand advertisers can use credit cards or PayPal to pay in NZD. Be mindful of currency exchange rates affecting your budget.
Are there local influencers in the Philippines to help with Pinterest campaigns?
Yes, many Filipino micro-influencers and content creators specialise in lifestyle, food, travel, and fashion. Partnering with them through platforms like BaoLiba can boost campaign effectiveness.
💡 Final Thoughts
As of June 2024, the 2025 Philippines Pinterest all-category advertising rate card shows a promising, cost-efficient channel for New Zealand brands and influencers wanting to tap into Southeast Asia’s vibrant digital market. With smart media buying, local partnerships, and cultural sensitivity, Pinterest advertising can deliver solid ROI.
BaoLiba will continue to update New Zealand marketers on influencer trends and digital marketing insights across global markets. Keen to stay ahead? Keep an eye on us.
Disclaimer: Advertising costs and market dynamics can shift rapidly. Always verify current rates and compliance requirements before launching campaigns.