If you’re a Kiwi ad buyer or content creator looking to tap into the Philippines market via Snapchat, this one’s for you. Snapchat advertising in the Philippines is heating up in 2025, and knowing the all-category ad rates is pure gold for media buying pros and marketers wanting to squeeze every cent from their NZD budgets.
As of June 2025, New Zealand brands and influencers are increasingly eyeing the Philippines due to its booming digital space and young, engaged Snapchat user base. But before you jump in, understanding local ad costs and how they fit into your digital marketing strategy is key to winning big.
📢 Philippines Snapchat Landscape in 2025 from a Kiwi Lens
Snapchat’s popularity in the Philippines is no joke — it’s one of the top platforms for Gen Z and Millennials, making it a hotspot for brands wanting fresh eyeballs and authentic engagement.
For us in New Zealand, this means:
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Payment and Currency: Most NZ advertisers prefer paying in NZD via credit cards or PayPal, but Filipino media agencies and influencers often transact in PHP. Using platforms like BaoLiba helps bridge this gap smoothly, handling currency conversions and payments without the headache.
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Local Content Vibe: Filipino Snapchat content is vibrant, real, and heavily influenced by pop culture and local trends. Kiwi marketers should consider collaborating with local Filipino creators to keep the content authentic — shoutout to influencers like KathNiel and Inigo Pascual who blend lifestyle and entertainment seamlessly.
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Regulatory Notes: The Philippines has straightforward digital advertising rules, but it’s good to keep an eye on data privacy considerations under the Philippines Data Privacy Act, especially if you’re collecting user data through Snapchat campaigns.
📊 2025 Ad Rates Breakdown for Snapchat Philippines
Here’s a no-fluff rundown of the main Snapchat ad formats you’ll encounter and their typical pricing in the Philippines market as of June 2025, converted roughly into NZD for your budgeting convenience.
| Ad Format | Typical Cost (NZD) | Notes |
|---|---|---|
| Snap Ads (Full Screen Video) | NZD 8 – 15 CPM | Cost per 1,000 views. Great for broad reach campaigns targeting youth and young adults. |
| Story Ads | NZD 10 – 18 CPM | Immersive, vertical ads in Snapchat Discover. Good for brand storytelling. |
| Filter Ads | NZD 300 – 1,200 per day | Geo-targeted filters, popular for events and local promos. |
| Sponsored Lenses | NZD 5,000 – 15,000 total | Custom AR lenses, high engagement but pricey. Best for big launches or festivals. |
| Commercials (6 sec bumpers) | NZD 20 – 30 CPM | Short, unskippable ads inserted between stories. |
CPM means cost per mille, or per thousand impressions.
If you’re used to Snapchat New Zealand rates, you’ll find Philippines rates significantly lower, giving Kiwi advertisers great bang for their buck. But remember, lower cost doesn’t mean lower quality — Filipino Snapchatters are super active and responsive.
💡 How Kiwi Marketers Can Optimise Media Buying in the Philippines
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Leverage Local Influencers: Collaborate with Filipino Snapchat creators who know how to engage their audiences authentically. BaoLiba can connect you with vetted talents who speak your brand language and understand local nuances.
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Mix Formats: Don’t just stick to Snap Ads. Combine Story Ads with Filters and Lenses for campaigns that build awareness and drive action. Local brands like Jollibee regularly kill it with this multi-format approach.
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Test and Learn: Use smaller budgets initially to test which formats and creatives resonate best. The Philippines market is dynamic, so agile campaigns win.
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Currency and Payment: Work with platforms that support payment in NZD and PHP and provide clear invoicing to avoid FX surprises.
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Compliance Check: Always keep an eye on data handling and ad content standards to avoid any legal bumps.
📊 People Also Ask
What is the average Snapchat advertising cost in the Philippines for Kiwi brands?
On average, Kiwi advertisers can expect CPM rates between NZD 8 to 18 depending on the ad format, which is cheaper than many Western markets. Filters and Lenses cost more but offer unique engagement opportunities.
How does Snapchat advertising in the Philippines compare to Snapchat New Zealand?
Philippines rates are generally lower, but the engagement levels are high due to the young demographic. Snapchat New Zealand campaigns tend to be pricier but on a smaller audience scale. Combining insights from both markets can optimise cross-border campaigns.
Can New Zealand advertisers pay for Philippines Snapchat ads in NZD?
Yes, through media buying platforms like BaoLiba, payments can be handled in NZD, with the platform managing currency conversion and local payouts to Filipino creators and agencies.
❗ Final Thoughts
As of June 2025, the Philippines Snapchat advertising scene offers a sweet spot for New Zealand marketers wanting to expand their digital footprint in Southeast Asia. With competitive ad rates, a young user base, and a growing influencer ecosystem, it’s a market worth serious attention.
If you’re keen on smart media buying that cuts through the noise and drives real results, tapping into local expertise and platforms like BaoLiba is a no-brainer.
BaoLiba will keep you posted on the latest New Zealand influencer marketing trends and cross-border digital strategies, so stay tuned and let’s keep growing together.