If you’re a Kiwi marketer or content creator eyeing Saudi Arabia’s LinkedIn scene, this one’s for you. As of May 2025, Saudi Arabia’s digital marketing space is buzzing, and LinkedIn advertising stands out as a prime channel for B2B and professional reach. But what’s the real deal with the 2025 ad rates? How do they compare, and what should New Zealand advertisers keep in mind when tapping into this market?
Let’s cut through the jargon and get straight to the hands-on info you need. Whether you’re a Wellington-based media buyer or an Auckland content creator looking to expand your footprint, this breakdown will give you the lowdown on Saudi Arabia’s LinkedIn ad costs, trends, and practical tips to make your budget punch above its weight.
📊 Overview of LinkedIn Advertising in Saudi Arabia
LinkedIn advertising in Saudi Arabia is a beast of its own. The Kingdom’s professional scene is growing fast, thanks to Vision 2030’s push on tech and innovation sectors. This means more companies, startups, and professionals are hopping onto LinkedIn, making it fertile ground for targeted ads.
By May 2025, Saudi Arabia has seen a 20%+ annual growth in LinkedIn users, with heavy activity in Riyadh and Jeddah. For Kiwi advertisers, this is gold because LinkedIn offers unmatched precision targeting by job title, industry, and company size—crucial for B2B campaigns.
💰 2025 Saudi Arabia LinkedIn Advertising Rate Card Breakdown
You want the numbers, let’s get stuck in. Saudi Arabia’s LinkedIn ad rates in 2025 vary widely depending on ad format and bidding method:
- Sponsored Content: Starts around SAR 30 (NZD 12) per click, with CPMs averaging SAR 60-90 (NZD 24-36).
- Message Ads (InMails): Priced per send, typically SAR 50-70 (NZD 20-28) each.
- Text Ads: More affordable, SAR 20-40 (NZD 8-16) per click, but with lower engagement.
- Dynamic Ads: Premium format, going upwards of SAR 100 (NZD 40) CPM.
For NZ marketers, note that Saudi Riyal (SAR) is stable, but always factor in currency exchange rates and payment methods. Most media buyers from New Zealand use international credit cards or global payment platforms like Payoneer or Wise to handle ad spends smoothly.
🌏 Comparing Saudi Arabia LinkedIn Ads with LinkedIn New Zealand
One big question: how do these rates stack up against LinkedIn advertising back home in New Zealand?
- LinkedIn New Zealand ad CPCs typically range between NZD 5-15, slightly lower than Saudi Arabia’s premium B2B market prices.
- CPMs in NZ hover around NZD 20-30, a tad cheaper due to smaller market size and less competition.
- Messaging ads in NZ cost about NZD 15-25 per send, noticeably cheaper than Saudi Arabia’s.
Why the difference? Saudi’s market is booming with heavy investment in tech sectors and professional services, pushing ad demand and costs up. Meanwhile, NZ’s market is smaller but more mature in terms of digital marketing sophistication.
💡 Practical Media Buying Tips for Kiwis Targeting Saudi Arabia
- Localise Your Content: Saudi Arabia is conservative; ads must respect cultural norms and language preferences. English is fine for many professionals, but Arabic localisation can boost engagement massively.
- Use LinkedIn’s Audience Network: To extend reach beyond LinkedIn, tap into the Audience Network for display and video ads on partner sites.
- Leverage New Zealand’s Payment Flexibility: Use international card payments or trusted platforms to avoid delays. NZD to SAR conversions are straightforward but keep an eye on FX fees.
- Align with Local Holidays: Saudi holidays like Eid Al-Fitr or National Day see spikes in online activity—plan campaigns around these for better results.
- Partner with Local Influencers: Collaborate with Saudi-based LinkedIn influencers or B2B thought leaders for authentic reach; Kiwi brands like Xero have shown success with localised influencer strategies.
📢 Saudi Arabia Digital Marketing Trends to Watch in 2025
Based on May 2025 data and market observations:
- Video Ads Are Rising: Video content is king on LinkedIn in Saudi Arabia, with 40% higher engagement than static posts.
- Mobile-First Approach: Over 70% of Saudi LinkedIn users access the platform via mobile—ads must be mobile optimised.
- AI-Powered Targeting: Marketers are increasingly using AI tools to refine LinkedIn audience segments and personalise messaging.
🤔 People Also Ask
What is the average cost of LinkedIn advertising in Saudi Arabia in 2025?
Average CPC ranges from SAR 30 to SAR 70 (NZD 12-28) depending on ad format, with CPMs between SAR 60-100 (NZD 24-40).
How do I pay for LinkedIn ads in Saudi Arabia from New Zealand?
Most Kiwi advertisers use international credit cards or payment platforms like Payoneer or Wise to handle payments smoothly.
Is LinkedIn advertising effective for Saudi Arabia’s B2B market?
Yes, LinkedIn is the go-to platform for professional and B2B targeting in Saudi Arabia, especially in tech, finance, and healthcare sectors.
❗ Risks and Legal Considerations
Saudi Arabia has strict advertising laws and cultural expectations. Avoid content that could be seen as offensive or politically sensitive. Also, data privacy laws require careful handling of personal information—make sure your media buying complies with local regulations.
Final Thoughts
For New Zealand advertisers and content creators, Saudi Arabia’s LinkedIn ad market in 2025 offers serious opportunity but requires savvy localisation and strategic media buying. The rates might seem steep compared to home, but the ROI potential in this fast-growing market is well worth the investment.
BaoLiba will keep you posted on New Zealand’s evolving influencer and digital marketing trends. Stay tuned for more insider tips to make your global campaigns fly.
Cheers to cracking the Saudi LinkedIn code from Aotearoa!