Looking to crack the code on Pinterest advertising rates in Saudi Arabia for 2025? If you’re a Kiwi marketer or influencer wanting to tap into the Middle Eastern market, especially Saudi Arabia, this one’s for you. We’ll break down the latest ad rates, what Saudi Arabia’s digital marketing scene looks like, and how you can blend that with what works in New Zealand. No fluff, just the real deal for media buying pros and social media hustlers alike.
As of June 2025, Saudi Arabia’s digital advertising landscape on Pinterest is buzzing with opportunity. With over 30 million active Pinterest users in the Kingdom, brands and creators are cashing in big time. But what’s the cost, and how does it stack up if you’re coming from New Zealand? Let’s dive in.
📢 Saudi Arabia Pinterest Advertising Landscape in 2025
Saudi Arabia’s digital marketing is booming, driven by a youthful, tech-savvy population hungry for visual content. Pinterest, known for its strong lifestyle, fashion, and DIY niches, fits perfectly into Saudi users’ habits—especially among women aged 18-34, who make up the lion’s share of Pinterest activity in the region.
From a Kiwi marketer’s standpoint, it’s crucial to understand Saudi Arabia’s social media culture before dropping dollars on ads. Unlike New Zealand’s relatively laid-back influencer scene, Saudi Arabia’s digital market is more conservative and highly regulated. Ads must align with local cultural norms and legal requirements, so partnering with local creators or agencies is smart to avoid costly mistakes.
Brands like New Zealand’s Icebreaker or Allbirds, which prioritise sustainability and clean design, could find a warm reception here by tailoring their Pinterest content to Saudi’s eco-conscious urbanites.
📊 2025 Pinterest Advertising Rate Card for Saudi Arabia
Here’s the lowdown on Pinterest ad rates in Saudi Arabia for 2025, translated into New Zealand dollars (NZD) for easy reference:
- Cost Per Click (CPC): Around $0.35 – $0.60 NZD
- Cost Per Mille (CPM) / Cost Per Thousand Impressions: Typically between $5 – $10 NZD
- Cost Per Engagement (CPE): Roughly $0.50 – $1.00 NZD
Keep in mind these rates fluctuate depending on targeting specifics, ad formats, and bidding strategies. Video pins, for instance, command higher CPMs due to better engagement rates, especially popular with Saudi Arabia’s younger crowd.
Compared to Pinterest New Zealand, where CPMs hover around $7 – $12 NZD, Saudi Arabia offers a relatively cost-effective entry point with strong engagement potential. For media buying specialists, this means a good bang for your buck if you play your cards right.
💡 How Kiwi Advertisers Can Navigate Saudi Pinterest Ads
Understand Local Payment Methods
Saudi Arabia favours local payment gateways and mobile wallets—think Mada and STC Pay—over international credit cards. If you’re running campaigns from New Zealand, make sure your ad spend method supports these local systems or collaborate with a local partner to streamline payments.
Work With Local Influencers and Creators
To resonate authentically, connect with Saudi influencers who get the cultural nuances. Kiwi platforms like BaoLiba can help bridge this gap, offering vetted creators and media buying support tailored to Saudi’s market. This approach reduces risk and boosts ROI, especially for lifestyle and fashion brands.
Tailor Content for Saudi Audiences
Pinterest users in Saudi Arabia love aspirational yet culturally respectful content. Think modest fashion ideas, home decor with an Arabic twist, or halal-friendly recipes. New Zealand brands that adapt their messaging to fit these preferences will see better engagement.
❗ Legal and Cultural Considerations
Advertising in Saudi Arabia isn’t a free-for-all. The Kingdom’s strict content regulations mean:
- No content contradicting Islamic values or local customs
- Transparent disclosure of paid partnerships
- Compliance with Saudi’s newly tightened digital marketing laws
For New Zealand businesses, partnering with legal advisors or local agencies ensures your Pinterest advertising stays on the right side of the law.
People Also Ask
What is the average Pinterest advertising cost in Saudi Arabia for 2025?
As of mid-2025, expect CPC rates between $0.35 and $0.60 NZD and CPMs from $5 to $10 NZD. Video pins tend to be pricier but offer higher engagement.
How does Pinterest advertising in Saudi Arabia compare to New Zealand?
Saudi Arabia offers lower CPC and CPM rates than New Zealand, making it a cost-effective market for Pinterest ads with a rapidly growing user base hungry for visual content.
Can New Zealand advertisers pay directly for Pinterest ads in Saudi Arabia?
Direct payments can be tricky due to local payment preferences. Collaborating with local agencies or using platforms like BaoLiba can simplify media buying and payment processes.
Final Thoughts
Navigating Pinterest advertising in Saudi Arabia from New Zealand is no walk in the park, but the rewards are worth the hustle. With keen attention to 2025 ad rates, cultural nuances, and local legal frameworks, Kiwi advertisers can crack open a vibrant market thirsty for fresh, engaging content.
BaoLiba will keep updating the New Zealand influencer marketing scene with the latest insights and rate cards. Keen to stay ahead? Keep an eye on our blog for more no-nonsense guides and pro tips.