If you’re a Kiwi marketer or content creator eyeing the Singapore market, especially on Pinterest, you’re probably scratching your head over ad costs and strategies. Pinterest advertising has been steadily gaining traction in Asia, and Singapore is no exception. As of June 2025, understanding the 2025 ad rates for Pinterest across all categories in Singapore can seriously up your media buying game — especially if you’re managing campaigns from New Zealand.
This guide lays out the essentials for Kiwi advertisers and creators looking to tap into Singapore’s Pinterest scene, with a no-fluff, practical approach grounded in local marketing realities.
📢 Why Pinterest Advertising Matters for New Zealand Marketers Targeting Singapore
Pinterest is not just a pretty pinboard. It’s a discovery engine where users actively seek inspiration, making it a goldmine for brands wanting high-intent engagement. For New Zealand businesses and influencers expanding into Singapore, Pinterest offers a unique edge compared to Facebook or Instagram, especially in lifestyle, fashion, food, and home décor sectors.
Plus, Singapore’s digital marketing ecosystem is ripe for Pinterest. The country’s smartphone penetration is over 90%, and consumers are accustomed to online shopping and digital discovery, making Pinterest advertising a smart media buying choice.
New Zealand brands like The Iconic NZ and local influencers have started experimenting with cross-border Pinterest campaigns, paying close attention to 2025 ad rates to ensure budget efficiency.
📊 Breakdown of 2025 Pinterest Advertising Rates in Singapore
Here’s the real talk: Pinterest advertising rates vary by category, audience targeting, and ad format. Based on current data as of June 2025, the average CPM (cost per 1,000 impressions) and CPC (cost per click) rates for Singapore’s all-category Pinterest ads are roughly:
- CPM: SGD 8 to SGD 18 (NZD 9 to NZD 20 approx.)
- CPC: SGD 0.50 to SGD 1.20 (NZD 0.56 to NZD 1.35 approx.)
These numbers of course fluctuate depending on how niche your audience is, ad quality, and seasonality. For example:
- Fashion & Beauty: Higher competition drives CPM up to SGD 18.
- Home & Living: Moderate rates, around SGD 10 to SGD 15 CPM.
- Food & Beverage: More cost-effective, CPM closer to SGD 8 to SGD 12.
If you’re a Kiwi media buyer working with Singapore’s Pinterest campaigns, factor in currency conversion (SGD to NZD), local payment methods, and GST compliance. Kiwis often use credit cards or PayPal for Pinterest ads — both widely accepted by the platform.
💡 How New Zealand Advertisers Can Optimise Pinterest Campaigns for Singapore
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Localise Your Content: Singapore’s multicultural society demands culturally relevant creatives. Use local slang, imagery reflecting ethnic diversity (Chinese, Malay, Indian), and tap into festivals like Hari Raya or Chinese New Year for timed promos.
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Leverage Kiwi Influencers: Collaborate with New Zealand influencers who have Singaporean followers or experience in the region. This cross-pollination builds trust and authenticity.
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Smart Media Buying: Use Pinterest’s keyword targeting combined with interest and demographic filters. Start with a test budget around NZD 500 to gather data, then scale based on ROI.
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Mind the Legal Stuff: Singapore’s Personal Data Protection Act (PDPA) means you must handle user data carefully. As a Kiwi advertiser, ensure your privacy policies align with both NZ’s Privacy Act and PDPA.
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Track Conversions Locally: Set up Pinterest Tag on your website to track conversions accurately from Singaporean traffic. Connect this with Google Analytics for a fuller picture.
📊 Case Study: Kiwi Brand Breaking Into Singapore via Pinterest Ads
Take the example of “Pure Glow NZ,” a natural skincare brand based in Auckland. They launched a Pinterest campaign targeting Singaporean women aged 25-40 interested in eco-friendly beauty products in early 2025.
- Budget: NZD 2,000 over 2 months
- Strategy: Carousel pins featuring local testimonials + Singapore festive discount codes
- Result: CPM averaged SGD 12, CPC at SGD 0.80, with a 20% uplift in website traffic from Singapore and 15% increase in sales.
Pure Glow NZ’s media buyer credited Pinterest’s ad platform flexibility and competitive 2025 ad rates in Singapore for the campaign’s success.
❗ What New Zealand Marketers Should Watch Out For
- Ad Competition: Singapore’s market is small but fierce. High competition in popular verticals can spike your Pinterest advertising costs.
- Currency Fluctuations: Monitor SGD/NZD exchange rates. Sudden shifts impact your ad budget and bidding strategy.
- Payment Methods: Ensure your payment method is accepted by Pinterest’s Singapore billing setup to avoid campaign interruptions.
- Cultural Nuance: Avoid generic Kiwi or Western-centric content that might not resonate with Singaporean audiences.
### People Also Ask
How do Pinterest advertising costs in Singapore compare to New Zealand?
Pinterest ad rates in Singapore tend to be slightly higher than New Zealand due to more intense competition and a wealthier consumer base. CPM in Singapore can be SGD 8–18, while in New Zealand, CPMs often range from NZD 6–14.
Can New Zealand advertisers use Kiwi dollars to pay for Pinterest ads targeting Singapore?
Pinterest bills advertisers in the currency of the ad account’s region. If you set your ad account to Singapore, billing is in SGD. Kiwi advertisers usually pay with credit cards or PayPal linked to their NZD accounts; currency conversion fees may apply.
Is Pinterest a good platform for New Zealand brands to enter Singapore’s market?
Absolutely. Pinterest offers high engagement rates, especially in lifestyle niches popular in both countries. Combined with careful localisation and smart media buying, it can be a cost-effective gateway into Singapore’s digital marketing landscape.
BaoLiba will continue updating New Zealand’s influencer marketing trends and Pinterest advertising insights. Stay tuned to keep your campaigns sharp and profitable in 2025 and beyond.