Navigating the 2025 Singapore Pinterest all-category advertising rate card is a must if you’re a Kiwi advertiser or content creator looking to expand your digital footprint. Pinterest advertising has been gaining traction down under, yet many New Zealand brands and influencers still scratch their heads when it comes to pricing, media buying tactics, and localising campaigns for the Singaporean market.
As of June 2025, Singapore remains a powerhouse in Asia-Pacific digital marketing, and Pinterest is right there in the mix, especially for lifestyle, fashion, food, and travel verticals. For Kiwi marketers who want to tap into this trend, understanding the 2025 ad rates and how they stack up against Pinterest New Zealand is crucial.
Let’s break down what you need to know – no fluff, just real talk for media buyers, digital marketers, and creators who want to get the best bang for their buck.
📊 Why Singapore Pinterest Advertising Matters for Kiwi Brands
Singapore’s digital marketing scene is buzzing with opportunity. Unlike New Zealand, where platforms like Facebook, Instagram, and TikTok dominate, Singapore’s Pinterest user base is growing fast, making it a prime channel for visual inspiration and product discovery.
For New Zealand brands — think Allbirds, Whittaker’s, or even boutique tourism services — Pinterest advertising in Singapore offers a chance to reach a highly engaged, style-conscious audience. Plus, Singapore’s ad pricing reflects its competitive market, which means your 2025 ad rates will be higher than in NZ but come with a better chance of ROI if you target wisely.
Media buying in Singapore tends to favour CPM (cost per mille) and CPC (cost per click). Expect CPM rates for Pinterest ads across all categories to start around SGD 15–30, depending on seasonality and category demand. For Kiwi advertisers, that’s roughly NZD 17–35 per 1,000 impressions as of mid-2025.
💡 2025 Pinterest Advertising Rate Card Breakdown for Singapore
Here’s a quick rundown of expected Pinterest ad costs in Singapore for 2025, converted into NZD for your convenience:
| Category | CPM Range (NZD) | CPC Range (NZD) |
|---|---|---|
| Fashion & Beauty | 20 – 35 | 0.50 – 1.20 |
| Food & Beverage | 18 – 30 | 0.40 – 1.00 |
| Home & Garden | 15 – 28 | 0.35 – 0.90 |
| Travel & Tourism | 22 – 38 | 0.55 – 1.30 |
| Tech & Gadgets | 16 – 27 | 0.45 – 1.10 |
| Health & Fitness | 17 – 29 | 0.40 – 1.00 |
Keep in mind, these rates are averages. Peak seasons like Christmas or Chinese New Year can push CPMs northwards by 20–30%. Also, Pinterest’s auction system means you can sometimes snag better deals if your creatives and targeting are on point.
📢 Singapore vs New Zealand Pinterest Advertising: What Kiwi Marketers Should Know
Pinterest New Zealand is still a smaller pond. CPMs here hover around NZD 10–20, so advertising in Singapore is a step up cost-wise but opens doors to a larger, more diverse audience.
Payment methods differ too. Singapore advertisers usually pay via credit cards or corporate bank transfers in SGD, whereas Kiwi advertisers prefer credit cards or PayPal in NZD. Cross-border media buying platforms like BaoLiba streamline these transactions, helping Kiwi marketers avoid currency headaches and hidden fees.
Real-World Example
Take Kiwi lifestyle blogger Emma from Auckland, who recently launched a Pinterest ad campaign targeting Singapore’s foodies with her recipe pins. She noticed that while her CPM was nearly double what she pays locally, the engagement rate and click-throughs tripled. Her takeaway? Higher 2025 ad rates in Singapore don’t necessarily mean lower ROI if you nail the content and targeting.
❗ Legal and Cultural Considerations in Singapore
Singapore’s advertising laws are strict, especially around claims and imagery. Kiwi advertisers need to ensure compliance with the Infocomm Media Development Authority (IMDA) regulations. For example, health claims need to be substantiated, and culturally sensitive content must be avoided.
Compared to New Zealand’s Advertising Standards Authority (ASA), Singapore’s rules require more upfront vetting, so factor in some lead time for approvals when planning campaigns.
💡 Media Buying Tips for Pinterest Singapore Campaigns from NZ
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Leverage Local Creators: Partner with Singaporean influencers or micro-influencers to boost credibility. BaoLiba’s platform can help find authentic creators who resonate with your target audience.
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Test & Scale: Start with a modest budget to test ad creatives and targeting. Use Pinterest’s analytics to optimise before scaling up your spend.
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Focus on Mobile: Singapore’s Pinterest users are mostly on mobile devices, so vertical pins and fast-loading content are key.
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Currency Management: Use NZD billing options via international media buying platforms to avoid currency fluctuations affecting your budget.
📊 People Also Ask
What is the average Pinterest advertising cost in Singapore for 2025?
As of June 2025, average Pinterest CPMs in Singapore range from NZD 15 to 35 depending on category, with CPCs between NZD 0.40 and 1.30.
How can New Zealand advertisers benefit from Pinterest campaigns in Singapore?
Kiwi advertisers tap into Singapore’s affluent, urban audience with high purchasing power. Localising content and partnering with Singaporean influencers boosts campaign effectiveness.
Are Pinterest advertising rates higher in Singapore compared to New Zealand?
Yes, Singapore’s 2025 Pinterest ad rates are generally 30–70% higher than New Zealand due to market demand and competition.
Final Thoughts
If you’re a New Zealand brand or creator keen on breaking into Singapore’s lucrative digital market, understanding the 2025 Singapore Pinterest all-category advertising rate card is your first step. While ad rates are steeper than back home, the potential reach and engagement make it worth the investment — especially if you get your media buying strategy and local partnerships right.
BaoLiba will continue to update Kiwi marketers on New Zealand’s influencer marketing trends and cross-border advertising insights. Keep an eye on us for fresh, practical advice to help you win big in 2025 and beyond.