If you’re a Kiwi advertiser or influencer keen on tapping into South Korea’s booming digital scene via Pinterest, you’ve landed in the right spot. As of 2025-07-14, there’s heaps to unpack about Pinterest advertising rates in South Korea, especially for those of us based in New Zealand wanting to play the media buying game smartly.
South Korea is one of Asia’s fastest-growing markets on Pinterest, and with New Zealand brands increasingly eyeing cross-border exposure, understanding the 2025 ad rates and how they mesh with our local digital marketing practices is gold. This article breaks down the all-category ad rate card for South Korea Pinterest, blending in what Kiwi advertisers and creators need to know for a smooth campaign.
📢 Why South Korea Pinterest Matters for New Zealand Brands
Pinterest New Zealand has been growing steadily, but its reach pales compared to South Korea’s massive, engaged user base. South Koreans are highly visual, trend-conscious, and mobile-savvy—perfect for Pinterest’s image-first approach. For Kiwi advertisers, this means a chance to showcase products like outdoor gear, fashion, or tech in a vibrant, receptive market.
Plus, South Korea’s ecommerce boom and influencer culture align well with our local marketing style—direct, relationship-driven, and ROI-focused. Brands like Kathmandu or Allbirds NZ have shown how outdoor and sustainable products resonate internationally. Pinterest ads can amplify this by targeting niche interests and driving intent-driven traffic.
📊 2025 South Korea Pinterest Advertising Rates Overview
Here’s the lowdown on the current Pinterest ad pricing for South Korea, based on recent media buying data and local agency intel:
| Ad Type | Estimated CPM (NZD) | Estimated CPC (NZD) | Notes |
|---|---|---|---|
| Standard Pins | $3.50 – $5.50 | $0.40 – $0.70 | Good for awareness campaigns |
| Video Pins | $5.00 – $7.50 | $0.60 – $0.90 | Higher engagement, premium |
| Shopping Pins | $4.00 – $6.00 | $0.50 – $0.80 | Best for direct conversions |
| Story Pins | $3.80 – $6.20 | $0.45 – $0.75 | New format, rising popularity |
Note: CPM = Cost Per Mille (per 1,000 impressions), CPC = Cost Per Click
These rates are ballpark figures and can vary depending on targeting, campaign length, and competition. South Korea’s market tends to have slightly higher CPM than New Zealand due to intense competition and higher purchasing power.
💡 How Kiwi Advertisers Can Navigate South Korea Pinterest Ads
1. Payment and Currency Considerations
Most Kiwi advertisers pay through international credit cards or via media buying agencies that handle South Korea campaigns. Transactions convert to Korean won (KRW), but platforms like BaoLiba help manage currency risks and ensure smooth settlement in NZD.
2. Localisation is King
South Korea’s culture is unique. Your Pinterest creatives and copy must reflect local trends, language nuances, and aesthetics. Partner with local creators or agencies for this. For example, working with Korean Pinterest influencers (called “Pinners”) can boost authenticity and engagement.
3. Compliance and Legal Stuff
South Korea has strict data privacy laws. Ensure your campaigns comply with the Personal Information Protection Act (PIPA). Kiwi advertisers should also be mindful of advertising standards overseen by the Korea Fair Trade Commission to avoid pitfalls.
4. Targeting & Media Buying Strategy
South Korean Pinterest users skew younger (20s-30s), tech-forward, and trend-driven. Use Pinterest’s detailed interest and demographic targeting to zero in on segments like K-beauty lovers, tech gadget fans, or eco-conscious consumers.
Media buying in South Korea often involves negotiating with local agencies for volume discounts or package deals. BaoLiba’s platform can connect you with vetted Korean media buyers who understand this terrain.
📊 Case Study: Kiwi Outdoor Brand Breaking Into South Korea via Pinterest
An Auckland-based outdoor gear company recently ran a campaign targeting South Korea using Pinterest Shopping Pins. Leveraging BaoLiba’s media buying network, they localised product pins with Korean text, collaborated with a Seoul-based influencer, and ran a two-month campaign.
Results? They saw a 35% lift in website traffic from Korea and a 20% boost in sales, all while staying within their NZD 10,000 budget. The South Korea Pinterest advertising rates fit nicely into their ROI plan, showing that smart localisation + targeted media buying pays off.
People Also Ask
What are the average Pinterest advertising costs in South Korea for 2025?
On average, CPM ranges from NZD 3.50 to 7.50 depending on the ad format, while CPC can be between NZD 0.40 and 0.90. Video and shopping pins tend to cost more due to higher engagement and conversion potential.
How can New Zealand advertisers pay for Pinterest ads targeting South Korea?
Payments are usually made via international credit cards or through local media buying agencies that convert NZD to KRW. Platforms like BaoLiba simplify this process by handling currency exchange and payment compliance.
Is Pinterest effective for South Korea digital marketing compared to other platforms?
Pinterest’s visual-first platform suits South Korea’s mobile-savvy, trend-conscious audience. While platforms like Instagram and KakaoTalk are more established, Pinterest offers unique intent-driven targeting that works well for ecommerce and niche product launches.
❗ Final Thoughts
South Korea Pinterest advertising in 2025 offers a lucrative frontier for Kiwi advertisers ready to expand their digital marketing horizons beyond local shores. Understanding the 2025 ad rates, localising content, and navigating payment and legal landscapes are key.
BaoLiba will continue updating New Zealand marketers and creators on global influencer marketing trends. Stay tuned for more insider tips and rate cards to help you crack international markets like a pro.