If you’re a Kiwi advertiser or influencer keen to crack the South Korean market with Snapchat advertising, you’ve landed in the right spot. South Korea’s digital marketing scene is buzzing, and Snapchat is no longer just a Gen Z playground — it’s a legit platform for media buying with real ROI. As of 2025 June, understanding the Snapchat advertising landscape including all-category ad rates in South Korea can seriously fine-tune your budget and strategy.
Let’s unpack the 2025 South Korea Snapchat ad rates, how they stack up, and what this means for New Zealand marketers eyeing that market. Plus, I’ll throw in some local flavour on how NZ brands and creators can leverage this to scale their cross-border campaigns.
📢 South Korea Snapchat Advertising Landscape 2025
South Korea’s social media ecosystem is unique — dominated by platforms like KakaoTalk, Naver, and increasingly TikTok and Snapchat. Snapchat advertising has grown steadily, especially among younger audiences who crave quick, visual content.
For Kiwi advertisers, Snapchat offers a fresh channel beyond Facebook or Instagram, especially if you’re targeting urban South Koreans aged 18-34. The platform’s ad formats range from Snap Ads (full-screen vertical video), Story Ads, to AR lenses — all great for immersive brand storytelling.
As of 2025 June, South Korea’s Snapchat user base has surpassed 10 million monthly active users, making it a fertile ground for digital marketing. If you’re familiar with Snapchat New Zealand’s rates, expect South Korea to be somewhat pricier but offering a higher engagement rate due to local content preferences.
📊 2025 South Korea Snapchat Advertising Rates Breakdown
Here’s the no-fluff rate card you need to budget for:
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Snap Ads (Video Ads): CPM (cost per mille) ranges from NZD 25 to NZD 45, depending on targeting and creative quality. South Korea’s competitive market pushes CPM up compared to NZ’s NZD 15–30 average.
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Story Ads: These typically cost around NZD 20–35 CPM. Great for brand awareness with swipe-up CTAs.
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AR Lenses and Filters: Custom AR experiences start from NZD 8,000 for a week-long campaign. These are gold for engagement but require a decent creative budget and local cultural insights.
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Snapchat Commercials (Premium Video Ads): These premium slots can go upwards of NZD 50 CPM, reserved for bigger brands or those wanting prime exposure during events.
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Snapchat Dynamic Ads: For e-commerce brands targeting real-time product ads, CPM is generally on the lower side (NZD 15–25), but requires integration with product feeds.
Payment & Media Buying Nuances for NZ Advertisers
South Korean Snapchat ads are billed in local currency (KRW), so Kiwi advertisers must factor in forex fluctuations when planning budgets. Payment methods usually accept international credit cards or via agency partnerships. Local media buying agencies like Dentsu Korea or Innocean Worldwide often help NZ brands navigate local compliance and cultural nuances.
💡 How NZ Advertisers & Influencers Can Tap Into SK Snapchat Ads
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Partner with Local Influencers: South Korean creators on Snapchat can amplify your campaign organically. Look for K-pop or fashion influencers with solid Snapchat followings.
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Tailor Content for Local Culture: Understanding Korean slang, trends, and humour is key. NZ brands like Allbirds and F&P Appliances have seen success by adapting their messaging for local tastes.
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Leverage NZ Dollar Pricing Insights: Keep your ad spend flexible with forex in mind. Use platforms like BaoLiba to find reliable local media buyers who can optimise spend in real-time.
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Test & Learn with Small Budgets: Start with Story Ads or Snap Ads to gauge audience reaction before scaling up to costly AR lenses or premium commercials.
📊 People Also Ask
What is the average Snapchat advertising CPM in South Korea 2025?
As of June 2025, CPM rates for Snapchat ads in South Korea typically range from NZD 20 to NZD 45, varying by ad format and targeting specifics.
How does Snapchat advertising in South Korea compare to New Zealand?
South Korea’s Snapchat CPMs are generally 30-50% higher than New Zealand’s due to higher competition and demand among youth demographics, but they offer stronger engagement rates.
Can New Zealand advertisers pay for South Korea Snapchat ads in NZD?
Payments for Snapchat ads in South Korea are processed in Korean won (KRW). NZ advertisers usually pay via international credit cards or through local agency partners who handle currency exchange.
❗ Legal and Cultural Tips for New Zealanders
South Korea’s advertising regulations are quite strict on content related to health, beauty, and finance. Make sure your Snapchat ads comply with the Korean Fair Labeling and Advertising Act. Plus, pay attention to cultural sensitivities around privacy and data — South Koreans value transparency.
Final Thoughts
The 2025 South Korea Snapchat advertising rate card shows a promising yet competitive market that Kiwi advertisers and influencers shouldn’t overlook. With the right local partners, cultural insights, and smart media buying strategies, you can tap into one of Asia’s fastest-growing digital ecosystems.
BaoLiba will continue updating New Zealand’s influencer marketing trends, so stay tuned for the latest insights and hands-on tips to boost your global campaigns on Snapchat and beyond.