If you’re a Kiwi ad pro or influencer looking to crack into South Korea’s red-hot TikTok market, you’re in the right spot. As of June 2025, South Korea’s digital marketing scene, especially on TikTok, is booming — and knowing the latest ad rates and how to play the game can make or break your campaign.
This guide breaks down the 2025 South Korea TikTok all-category advertising rate card from a New Zealand perspective. We’ll chat about how South Korean TikTok advertising stacks up, what Kiwi advertisers and creators need to know about media buying, and how to navigate local quirks while keeping your spend tight in NZD.
📢 South Korea TikTok Advertising Landscape in 2025
TikTok has gone from a fun app to a serious marketing channel in South Korea. With over 15 million active users there, it’s a hotspot for brands targeting Gen Z and millennials. For us in New Zealand, this means fresh opportunities for cross-border campaigns, especially since Kiwi brands like Aroha Skincare and outdoor gear brand Icebreaker are keen on expanding into Asia.
South Korea’s TikTok advertising ecosystem is hyper-competitive, so advertisers must get smart about pricing, ad types, and targeting. Besides the classic in-feed videos, formats like branded hashtag challenges and TopView ads are popular, driving high engagement but coming at a premium.
💡 What New Zealand Advertisers Should Know About 2025 Ad Rates
Getting your head around 2025 ad rates in South Korean TikTok markets is crucial. As of June 2025, here’s a rough breakdown converted to NZ dollars (NZD), based on media buying data and influencer insights:
- In-feed ads: Starting around NZD 500 per day for a modest reach campaign, scaling up to NZD 2,000+ for national-level exposure.
- Branded hashtag challenges: These are the big-ticket items, typically NZD 15,000 to NZD 30,000 per campaign, depending on duration and scale.
- TopView ads: Premium placements that cost between NZD 3,000 to NZD 6,000 per day, commanding prime screen time.
- Brand takeover ads: Around NZD 2,500 per day, these give you instant visibility but require a solid creative edge to convert.
Keep in mind, South Korea’s TikTok ad rates fluctuate with demand spikes around K-pop events, holidays, and product launches. Media buying agencies in NZ like AdMarketNZ often advise locking in rates early to avoid budget blowouts.
📊 How TikTok Advertising Fits Into New Zealand’s Digital Marketing Mix
Kiwi marketers are savvy about juggling multiple platforms. While TikTok New Zealand is growing fast, South Korea’s TikTok ad market demands tailored strategies. Payments are mostly done via international credit cards or PayPal, and local tax rules mean you’ll want to clear GST considerations with your accountant.
Auckland-based digital agency BrightSide Media has reported clients blending TikTok campaigns with Instagram and YouTube promotions for a multi-channel punch. For example, a Christchurch fashion label might launch a TikTok challenge in South Korea, then use Instagram Reels to engage NZ audiences, boosting brand awareness both sides of the world.
💡 Practical Tips for Media Buying and Collaboration
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Work with local South Korean influencers: Kiwi brands often partner with Korean creators to ensure cultural relevance. Platforms like BaoLiba make finding vetted influencers a breeze.
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Budget for localisation: Translate your ads properly and adapt messaging for South Korean tastes. Avoid one-size-fits-all copy.
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Leverage TikTok’s algorithm: Use interest and behavioural targeting to reach niche groups, not just mass audiences.
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Keep payment options flexible: New Zealand dollars (NZD) payments might involve currency conversion fees. Use local payment partners or agencies to smooth the process.
People Also Ask
What is the average cost of TikTok advertising in South Korea in 2025?
In June 2025, typical in-feed TikTok ads start at around NZD 500 per day in South Korea, with branded hashtag challenges costing upwards of NZD 15,000 per campaign. Premium formats like TopView ads can go as high as NZD 6,000 per day.
How can New Zealand brands effectively use TikTok for South Korean audiences?
Kiwi brands should partner with local influencers, localise content, and combine TikTok ads with other social channels. Agencies like BrightSide Media recommend testing small budgets before scaling.
Are there any legal or payment issues New Zealand advertisers should be aware of?
Yes. Make sure to comply with GST and international tax regulations. Payment is usually via credit cards or PayPal with currency conversion. It’s wise to work with media buying agencies familiar with South Korea’s market.
❗ Final Thoughts
South Korea’s TikTok advertising market in 2025 is a goldmine for Kiwi advertisers ready to play smart. Knowing the 2025 ad rates, media buying nuances, and local culture can save you heaps of time and money. If you’re an influencer or brand aiming to go cross-border, now’s the time to get tactical.
BaoLiba will keep updating New Zealand’s influencer marketing trends and insights, so stay tuned and follow us for the latest scoops. Let’s turn those TikTok views into real value!