If you’re a Kiwi advertiser or influencer keen on tapping into Spain’s Snapchat scene in 2025, you’ve landed in the right spot. Snapchat advertising is only getting bigger globally, and Spain’s digital marketing space is buzzing with fresh opportunities. As of June 2025, understanding Spain’s Snapchat ad rates and how they stack up for New Zealand media buyers is crucial for crafting smart campaigns that deliver real bang for your buck.
Let’s cut through the noise and dive into the 2025 Spain Snapchat all-category advertising rate card — with a focus on what it means for you in New Zealand.
📢 Spain’s Snapchat Scene through a Kiwi Lens
Snapchat might not be the first platform Kiwi marketers think of — Facebook, Instagram and TikTok often hog the limelight here. But Spain is a different ball game. As of mid-2025, Snapchat enjoys a strong foothold among Spain’s younger demographics, especially 18 to 34-year-olds who crave quick, authentic content. For New Zealand brands and influencers eyeing Spain, this is a golden ticket.
Spain’s digital marketing landscape is vibrant yet competitive. Local brands like Zara and El Corte Inglés are upping their Snapchat spend, blending local culture with global trends. For us Kiwis, this means media buying on Snapchat in Spain requires more than just throwing money at ads; it needs smart localisation and savvy budget management — all while navigating Spain’s unique ad rates.
📊 2025 Spain Snapchat Advertising Rate Card Breakdown
Here’s the meat and potatoes for you media buyers and advertisers from New Zealand:
| Ad Format | Average CPM (EUR) | NZD Equivalent* | Notes |
|---|---|---|---|
| Snap Ads (Full screen video) | €6 – €9 | NZ$11 – NZ$17 | Great for brand awareness |
| Story Ads | €5 – €8 | NZ$9 – NZ$15 | Best for engagement |
| Collection Ads | €7 – €10 | NZ$13 – NZ$19 | Perfect for product discovery |
| Commercials (6-sec+) | €10 – €14 | NZ$19 – NZ$27 | High impact, premium placements |
| Filters & Lenses | €8 – €12 | NZ$15 – NZ$23 | Interactive, but pricier |
* Exchange rate assumed: 1 EUR = 1.85 NZD (June 2025)
Keep in mind, these rates fluctuate based on targeting, seasonality, and bidding strategies. Spanish market demand tends to spike around local holidays like Feria de Abril or Christmas, so plan your media buying accordingly.
💡 How Kiwi Advertisers Should Approach Spain Snapchat Ads
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Localise Your Content — Spain’s culture is rich and diverse. Your Snapchat campaigns must reflect local values and language nuances. Think less “touristy English” and more Spanish slang and local references.
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Leverage Micro-Influencers — Spain’s influencer ecosystem is massive. Partnering with micro-influencers who are Snapchat-savvy can stretch your NZD budget further and boost engagement.
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Use Local Payment Methods — Unlike NZ where PayPal and credit cards dominate, Spain favours Bizum and local debit cards. If you’re running direct campaigns or influencer payments, consider these options to smooth transactions.
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Comply with GDPR and Spanish Ad Laws — Privacy is king in Europe. Ensure your campaigns meet GDPR standards and Spain’s own advertising regulations to avoid fines or ad bans.
📊 New Zealand Influencers and Spain Snapchat Opportunities
Many Kiwi creators have started exploring Spain’s market, riding the wave of Snapchat’s popularity. Take Emily Rose, a Wellington-based travel vlogger who recently teamed up with Spanish tourism boards using Snapchat Story Ads. Her campaigns resonated because she blended NZ authenticity with Spanish flair, all while managing ad spends smartly based on Spain’s 2025 ad rates.
For Kiwi brands like Icebreaker or Allbirds looking to test Spain’s waters, collaborating with Spanish Snapchat influencers or agencies is a no-brainer. It’s a win-win: local insights meet Kiwi innovation.
📢 Media Buying Tips for NZ Brands Targeting Spain via Snapchat
- Start with a test budget of about NZ$1,000 to gauge performance before scaling.
- Use Snapchat’s Audience Match to retarget Spanish users who’ve interacted with your brand on other platforms.
- Experiment with vertical video ads — they perform exceptionally well on Snapchat.
- Schedule campaigns around Spanish peak social times: evenings and weekends.
People Also Ask
What are the average Snapchat advertising costs in Spain for 2025?
Snapchat advertising rates in Spain for 2025 typically range from €5 to €14 per 1,000 impressions (CPM), depending on ad format and targeting specifics. Converted to NZD, that’s roughly NZ$9 to NZ$27 CPM as of June 2025.
How can New Zealand brands localise Snapchat ads for the Spanish market?
Kiwi brands should incorporate Spanish language, cultural references, and local influencers into their Snapchat campaigns. Using Spain-specific holidays, slang, and trends will improve engagement and campaign relevance.
Are there legal considerations for NZ advertisers running Snapchat ads in Spain?
Yes, advertisers must comply with GDPR and Spain’s advertising standards. This includes clear user consent for data collection, transparent ad disclosures, and respecting local content guidelines to avoid penalties.
❗ Risks and Challenges to Watch Out For
- Currency Fluctuations: NZD-EUR exchange rates can shift quickly, affecting your budget.
- Cultural Missteps: Poor localisation may cause your ads to flop or offend.
- Platform Saturation: Spain’s Snapchat market is heating up; standing out requires creativity and data-driven optimisation.
- Payment Barriers: Using unfamiliar payment methods may delay campaign launches.
Final Thoughts
As of June 2025, Spain’s Snapchat advertising market offers exciting opportunities for New Zealand advertisers and influencers ready to play smart. Understanding the all-category ad rates, local nuances, and media buying quirks is key to cracking this vibrant market.
BaoLiba will continue updating New Zealand’s influencer marketing trends, especially around emerging platforms like Snapchat in diverse markets such as Spain. Stay tuned and keep hustling!