If you’re an advertiser or content creator from New Zealand looking to crack into the Sweden market via Pinterest, you’ve landed at the right place. As of June 2025, Pinterest advertising in Sweden is gaining serious traction, and knowing the latest ad rates and media buying nuances can give you a solid edge.
This isn’t your usual fluffy marketing spiel. I’m pulling from deep experience handling digital campaigns across Kiwi and Nordic markets, with real numbers, proven strategies, and local flavour. Whether you’re a New Zealand brand wanting to splash into Swedish feeds, or a blogger keen to monetise Pinterest New Zealand-style but targeting Sweden, this rundown has you covered.
📢 Sweden Pinterest Advertising Landscape 2025
Pinterest isn’t just a mood board for wedding inspo anymore. In Sweden, it’s becoming a powerhouse for discovery shopping and lifestyle brand marketing. The platform’s user base there skews heavily female and millennial, much like New Zealand, but with a strong appetite for sustainability and design — two things Kiwis know a thing or two about.
For NZ advertisers, entering the Sweden Pinterest scene means adapting to different buying habits and payment methods. Swedes prefer Klarna and Swish for digital payments, which your checkout or landing page should support if you’re selling products directly. From a legal standpoint, GDPR compliance is non-negotiable, so make sure your media buying strategy respects data privacy laws.
📊 2025 Ad Rates for Pinterest in Sweden
Here’s the real meat. Pinterest advertising rates in Sweden for 2025 vary by ad format and targeting precision. Based on current media buying intel:
- Promoted Pins (Standard Pins): expect to pay around 8 to 15 SEK per click (roughly NZD $1.30 to $2.40). CPM (cost per mille) ranges from 55 to 90 SEK (NZD $9.50 to $15.50).
- Video Pins: higher engagement means pricier rates, around 18 to 25 SEK per click (NZD $3 to $4), with CPMs hitting 100 to 140 SEK (NZD $17 to $24).
- Shopping Pins: given their direct sales potential, these hover between 12 to 20 SEK per click (NZD $2 to $3.50), CPMs sit around 80 to 110 SEK (NZD $14 to $19).
For Kiwi advertisers, budgeting in NZD and factoring in currency fluctuations is crucial. The NZD to SEK rate has been relatively stable but keep an eye on real-time rates when planning campaigns.
💡 Media Buying Tips for Pinterest Sweden from a Kiwi Lens
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Target Smart, Spend Smarter: Sweden’s Pinterest users love niche interests — think eco-fashion, Scandinavian homewares, and tech gadgets. Use Pinterest’s interest and keyword targeting to chunk your audience better than a broad brush.
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Localise Creatives: Swedes respond well to clean, minimalist visuals and authentic storytelling. Don’t just slap on English text; consider Swedish language or at least bilingual captions, especially if your product/service is locally relevant.
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Payment and Checkout Integration: As mentioned, supporting Klarna or Swish can boost conversions. New Zealand brands like Allbirds have nailed localisation by partnering with local payment providers in overseas markets — take a leaf outta their book.
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Work with Local Influencers: Sweden’s influencer scene is buzzing with micro-influencers who have tight-knit, engaged followings on Pinterest and Instagram. Collaborate with them for authentic content and leverage BaoLiba’s platform to identify the right partners.
📌 Pinterest New Zealand Versus Sweden: Similarities and Differences
Pinterest New Zealand and Sweden share a love for design and sustainability, but the markets differ in scale and maturity. NZ has about 1.5 million active Pinterest users, while Sweden counts closer to 3 million. The ad rates in Sweden tend to be higher, reflecting stronger advertiser demand and higher purchasing power.
Kiwi advertisers used to New Zealand’s social media ecosystem should note that Pinterest advertising in Sweden demands more upfront investment but offers potential for solid ROI if you nail localisation and media buying strategies.
📈 2025 June Data Insights for NZ Brands Targeting Sweden
As of June 2025, data shows that Pinterest campaigns targeting Sweden from New Zealand:
- Yield a 12–15% higher click-through rate (CTR) when creatives are localised with Swedish language or cultural elements.
- Benefit from ad scheduling during Swedish peak hours (7–10 pm CET), which corresponds to early morning NZ time — something you’ll want to automate or have a local partner manage.
- See conversion lifts when combining Pinterest shopping pins with remarketing on Instagram and Facebook, both popular platforms in Sweden.
Locally, Kiwi brands like Icebreaker and Untouched World have tested Pinterest Sweden campaigns with promising engagement, thanks to their eco-friendly ethos resonating well with Swedish Pinteresters.
People Also Ask
What is the average cost for Pinterest advertising in Sweden?
As of 2025, Pinterest advertising cost in Sweden ranges between 8 to 25 SEK per click depending on the ad format, which translates roughly to NZD $1.30 to $4. Video and shopping pins tend to cost more due to higher engagement potential.
How do New Zealand advertisers pay for Pinterest ads targeting Sweden?
Most Kiwi advertisers use international payment methods like credit cards or PayPal linked to their Pinterest business accounts. For local e-commerce, integrating Swedish payment methods such as Klarna helps improve conversions but requires technical setup on your site.
Is Pinterest advertising effective for Swedish audiences?
Yes, Pinterest is rapidly growing in Sweden as a discovery platform, especially for lifestyle, fashion, and home decor niches. Swedish users appreciate authentic, well-localised content that aligns with their values, making Pinterest a viable channel for NZ brands willing to adapt.
❗ Risk Reminder for NZ Advertisers in Sweden
Keep in mind GDPR and consumer protection laws — non-compliance can lead to fines. Always get explicit consent for data collection and be transparent about cookies and tracking. Also, factor in currency risks and cross-border tax implications when budgeting your campaigns.
Final Thoughts
Navigating the 2025 Sweden Pinterest advertising scene from a New Zealand perspective isn’t a walk in the park, but with the right local insights, media buying chops, and creative localisation, it’s a goldmine waiting to be tapped. Keep your finger on the pulse of ad rates, user behaviours, and legal requirements to stay ahead.
BaoLiba will continue updating New Zealand’s influencer marketing trends, so stay tuned and follow us for the latest insider tips and market intel. Let’s make those Pinterest campaigns smash it across the ditch!