If you’re a Kiwi ad buyer or content creator looking to crack the Swiss market on TikTok, you’re in the right spot. Navigating TikTok advertising in Switzerland for 2025 means understanding the local digital marketing game, ad rates, and how it differs from what we know in New Zealand. As of early June 2024, the landscape is shifting fast, and with TikTok New Zealand booming, learning the ropes of Switzerland’s TikTok ad scene will give you a serious edge.
Let’s get stuck into the 2025 Switzerland TikTok all-category advertising rate card, what it means for media buying, and how you can best play the game from a Kiwi perspective.
📢 Marketing Trends in Switzerland and New Zealand
Switzerland’s TikTok scene is growing, but it’s still a bit more niche compared to New Zealand where TikTok exploded quicker, especially among younger Kiwis. Swiss users tend to value high-quality, authentic content, with local language (German, French, Italian) versions performing way better than generic English clips.
For New Zealand advertisers, this means if you want to run TikTok ads in Switzerland, localisation is key — not just language but cultural nuances, humour, and even payment options.
In the last six months, New Zealand brands like Allbirds NZ and Whittaker’s have ramped up TikTok advertising, focusing on short, punchy ads with clear calls to action. Comparing this to Switzerland, where brands like Nestlé and Swatch test the waters with interactive and influencer-led campaigns, you can see the need to adapt your approach.
💡 Understanding 2025 Ad Rates on Switzerland TikTok
Here’s the nitty-gritty on TikTok advertising rates in Switzerland for 2025. Rates vary by ad format — from in-feed ads, branded hashtags, to top-view placements. Generally, Switzerland commands higher CPMs (cost per thousand impressions) than New Zealand, thanks to its affluent market and higher digital ad spend.
- In-feed Ads: CHF 15-25 CPM (approx NZD 25-42)
- Branded Hashtag Challenges: CHF 120,000+ (NZD 210,000+) for a campaign run
- TopView Ads: CHF 35-50 CPM (NZD 60-85)
- Brand Takeover Ads: CHF 30-45 CPM (NZD 50-75)
For context, New Zealand’s TikTok CPMs are roughly half that, ranging NZD 12-25 for similar formats. The Swiss market expects more precision targeting, which is why media buying there demands a sharper focus on audience segments.
📊 Media Buying Tips for Swiss TikTok Campaigns from NZ
If you’re buying media from New Zealand to advertise on TikTok in Switzerland, here’s some pro tips:
- Localise payment and invoicing: Swiss clients prefer payments in CHF and expect VAT-compliant invoices. Use platforms or agencies that support multi-currency billing.
- Language targeting: Segment campaigns by the main Swiss languages (German ~63%, French ~23%, Italian ~8%). Don’t just slap on English and hope for the best.
- Influencer collaborations: Partner with Swiss TikTok creators like @LucaSchmid or @ChloeZanetti to boost authenticity and engagement. Kiwi influencers won’t cut it here unless targeting expat audiences.
- Leverage TikTok’s algorithm: Switzerland’s TikTok user base skews slightly older than New Zealand’s. Use TikTok’s audience insights to refine age and interest filters.
- Comply with Swiss advertising laws: Switzerland has strict rules on influencer disclosure and data privacy (aligned with GDPR). Make sure your campaigns are transparent and legal.
🤔 People Also Ask About TikTok Advertising in Switzerland
What are the average TikTok ad rates in Switzerland for 2025?
In 2025, expect CPMs between CHF 15-50 depending on ad format, with branded hashtag challenges costing upwards of CHF 120,000. This is higher than NZ rates due to Switzerland’s affluent market.
How do I pay for TikTok ads targeting Switzerland from New Zealand?
Use payment methods that allow CHF currency transactions and VAT invoicing. Many global media buying platforms support this, but it’s best to partner with local agencies or platforms like BaoLiba that understand cross-border payments.
Can New Zealand influencers promote brands in Switzerland on TikTok?
It’s tricky. Swiss audiences prefer local creators who speak their language and understand local culture. Kiwi influencers can work if targeting expats or English-speaking niches but generally won’t have the same impact.
❗ Risks and Compliance for Swiss TikTok Ads
Don’t underestimate Swiss regulations. The Swiss media authority enforces strict rules about advertising transparency, especially around influencer marketing. Make sure your campaigns have clear disclosure tags (#ad, #sponsored) and comply with data privacy laws akin to GDPR.
Also, currency fluctuations between NZD and CHF can affect your budget planning. Keep an eye on exchange rates and consider hedging if running large campaigns.
BaoLiba will keep updating the latest New Zealand influencer marketing trends and global TikTok advertising insights. Stay tuned and follow us for more no-nonsense, practical guides that get your campaigns firing on all cylinders.