Snapchat advertising is carving out a fresh lane in Thailand’s fast-evolving digital marketing scene, and as a Kiwi advertiser or influencer, knowing the lay of the land is crucial. Whether you’re looking to push your brand from Auckland or want to tap into Thailand’s vibrant social sphere, understanding the 2025 ad rates on Snapchat helps you plan smarter and buy media like a pro.
As of June 2025, Snapchat is not just another social app—it’s a strategic battleground for brands targeting younger, highly engaged audiences. Let’s dive into the nitty-gritty of Snapchat advertising in Thailand, compare it with what we know from Snapchat New Zealand, and share actionable media buying tips that fit New Zealand’s unique market and payment culture.
📊 Thailand Snapchat Advertising Landscape 2025
Snapchat’s user base in Thailand is buzzing with energy, especially among Gen Z and Millennials. This demographic loves ephemeral content, AR lenses, and interactive ads—making Snapchat an ideal platform for brands wanting to build buzz fast.
From a New Zealand perspective, you’ll find Thailand’s Snapchat advertising rates generally lower than local Aussie or Kiwi rates, but the engagement quality is solid. The Thai baht pricing often translates into cost-effective campaigns when converted to NZ dollars, making it a tempting option for cross-border marketing.
In 2025, Thailand’s Snapchat ad rates vary by ad format and targeting precision. Here’s a rough breakdown (all figures in NZD for Kiwi convenience):
- Snap Ads (Full-screen vertical video): $20–$40 CPM (cost per 1,000 impressions)
- Sponsored Lenses (AR filters): $40,000+ flat rate per campaign, depending on duration and reach
- Geofilters (Location-based overlays): $150–$500 per day, depending on area and foot traffic
- Story Ads (within curated stories): $25–$45 CPM
These rates reflect Thailand’s booming digital ad market, where local brands like Pomelo Fashion and international players such as Samsung Thailand are spending big bucks on Snapchat to connect with younger audiences.
💡 How New Zealand Advertisers Can Play Smart
If you’re a New Zealand brand or influencer looking to crack into Thailand’s Snapchat scene, consider these practical tips:
- Use NZD-friendly payment methods: Most Kiwi marketers prefer paying through credit cards or PayPal. Check if your agency or platform supports multi-currency billing to avoid nasty FX fees.
- Localise your creative: Thai Snapchat users respond well to culturally relevant content—think local slang, festivals like Songkran, or popular Thai music. Partner with Thai creators or translators to nail this.
- Leverage BaoLiba for influencer collabs: BaoLiba’s platform makes hooking up with Thai micro-influencers a breeze. These creators often have more niche followings and better engagement than big names, giving you bang for your buck.
- Match Snapchat with NZ social channels: Blend your Snapchat campaigns with Instagram Reels or TikTok promotions targeting Kiwis interested in Thai culture or travel. Cross-platform synergy boosts your ROI.
📊 Comparing Snapchat Advertising Thailand vs New Zealand
Snapchat New Zealand’s ad rates are generally higher, reflecting our smaller but more mature market and higher average income levels. Typical CPMs in NZ hover around $30–$60 for Snap Ads, while AR lenses may cost upwards of $50,000 per campaign.
The main difference? Thailand’s Snapchat audience is larger and growing faster, but spending power is lower. This means you can test more aggressive media buys in Thailand at a fraction of NZ prices, perfect for brands looking to scale regionally.
For New Zealand-based media buyers, this opens a strategic avenue: use Thailand campaigns as a cost-effective testbed for creative concepts before rolling out in NZ or Australia.
❗ Legal and Cultural Pointers for Kiwi Advertisers
When running Snapchat advertising in Thailand from NZ, keep these in mind:
- Advertising standards: Thailand’s Advertising Association enforces strict rules on alcohol, gambling, and health claims. Make sure your creatives comply to avoid fines.
- Data privacy: Thailand’s PDPA (Personal Data Protection Act) aligns somewhat with GDPR but has local nuances. Work with Thai legal advisors to ensure user data is handled properly.
- Payment and tax: NZ advertisers should budget for import taxes or VAT when paying Thai agencies or influencers.
- Language: Thai is the official language; English ads work in urban areas but always test local language creatives for better results.
📊 People Also Ask
What are the average Snapchat advertising rates in Thailand for 2025?
Snapchat advertising rates in Thailand range from about $20 to $45 NZD CPM for Snap Ads and Story Ads, with Sponsored Lenses costing $40,000 NZD plus per campaign depending on scale.
How does Snapchat advertising in Thailand compare with New Zealand?
Thailand offers more affordable ad rates due to its market size and spending power, making it a great test market. New Zealand’s Snapchat ads cost more but offer a mature audience with higher purchasing power.
Can New Zealand advertisers pay for Snapchat ads in Thailand using NZ dollars?
Typically, payments are processed in Thai baht, but many platforms support multi-currency billing with credit cards or PayPal. Check your media buying partner’s options to avoid exchange rate losses.
📢 Final Thoughts
As of June 2025, Snapchat advertising in Thailand presents a juicy opportunity for New Zealand advertisers willing to explore beyond their backyard. The 2025 ad rates offer cost-effective access to a dynamic market hungry for fresh, engaging content. By leveraging local insights, tapping into influencer networks via BaoLiba, and aligning campaigns with NZ social trends, Kiwi brands can punch well above their weight.
BaoLiba will keep updating you on New Zealand’s influencer marketing and digital ad trends. Stick with us and get the real-deal scoop to crush your next cross-border campaign.