If you’re a Kiwi advertiser or influencer keen on tapping into Thailand’s exploding TikTok scene, this one’s for you. As of June 2025, Thailand is one of the hottest markets in Southeast Asia, with TikTok advertising booming and offering fresh opportunities for brands and creators from New Zealand. But how much will it cost you? What’s the vibe? And how do you even start media buying over there while keeping your NZ dollar in check?
Let’s unpack the 2025 Thailand TikTok all-category advertising rate card, peppered with insights on Thailand digital marketing, local payment quirks, and how to blend it with your New Zealand campaigns.
📢 Thailand TikTok Advertising Landscape in 2025
Thailand’s TikTok game is massive. With over 20 million active monthly users, the platform is a powerhouse for youth culture, lifestyle trends, and e-commerce. For Kiwi brands like Kathmandu or Allbirds looking to grow their footprint, Thailand offers a vibrant playground where storytelling via TikTok videos can spark huge engagement.
Thailand digital marketing isn’t just about slapping a few ads here and there. It’s a combo of influencer collabs, localised content, and smart media buying that respects the Thai language, culture, and trends.
💰 2025 Thailand TikTok Ad Rates Breakdown
Here’s the lowdown on typical TikTok advertising costs in Thailand for 2025. Keep in mind, the prices fluctuate depending on campaign goals, ad formats, and targeting depth.
| Ad Type | Estimated CPM (THB) | NZD Equivalent* | Notes |
|---|---|---|---|
| In-Feed Ads | 50 – 100 THB | $2.20 – $4.40 | Standard native video ads |
| TopView Ads | 150 – 300 THB | $6.60 – $13.20 | Premium full-screen takeover |
| Branded Hashtag | 500,000 – 1,000,000 THB | $22,000 – $44,000 | Viral challenge campaigns |
| Branded Effects | 200,000 – 400,000 THB | $8,800 – $17,600 | Custom AR effects |
*Based on 1 THB = 0.044 NZD (June 2025)
For New Zealand advertisers, this means you can expect to spend roughly $2 to $13 NZD per thousand impressions on typical video ads. Branded hashtag and effects campaigns are a premium play but can create massive buzz when done right.
🛒 Media Buying Tips for New Zealand Advertisers
Unlike NZ’s usual Google Ads or Facebook buys, Thailand’s TikTok ads require a more hands-on approach. Here’s what you need to know:
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Payment Methods: Most Thai TikTok ad accounts accept international credit cards, but local payment gateways like PromptPay are common for domestic agencies. For NZ advertisers, using a corporate Visa or Mastercard is straightforward, but be mindful of FX fees.
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Currency: Ads are billed in Thai Baht (THB), so keep an eye on currency fluctuations. Using a multi-currency payment platform can save you some bucks.
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Local Partners: Consider teaming up with Thai media buying agencies or influencer networks. Agencies like Bangkok Digital or local branches of global media firms know the terrain and can handle ad optimisation and influencer outreach.
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Content Localisation: Translating your campaign into Thai isn’t enough. You need culturally relevant creatives that resonate with Thai Gen Z and Millennials. Think streetwear brands like Sretsis or pop culture references.
🎥 TikTok New Zealand Influence Meets Thailand
Kiwis on TikTok have a solid rep for authenticity and creativity. Some New Zealand-based creators are already collaborating with Thai influencers or brands to cross-promote. For example, NZ travel influencers who showcase Asia trips often partner with Thai tourism boards or hospitality brands for TikTok campaigns.
If you’re a New Zealand content creator aiming to break into the Thailand scene, consider:
- Building relationships with local Thai creators.
- Using TikTok’s Duet and Stitch features to ride trending Thai content.
- Understanding local taboos and humour — Thai TikTok can be playful but respectful.
📊 Data Insights on Thailand TikTok Ads
According to June 2025 data, engagement rates for TikTok ads in Thailand hover around 8-12%, higher than many Western markets. The sweet spot is short, punchy videos between 10-15 seconds that lean into music and local slang.
For NZ brands, this means less is more: quick storytelling and strong calls to action win. Plus, TikTok’s algorithm favours fresh, native content over polished corporate ads.
🧐 People Also Ask
What is the average cost of TikTok advertising in Thailand in 2025?
On average, CPMs range from 50 to 100 Thai Baht (approx. $2.20 to $4.40 NZD) for in-feed ads, with premium formats like TopView charging up to 300 Baht CPM.
How can New Zealand advertisers pay for TikTok ads in Thailand?
Most accept international credit cards, but partnering with local agencies or using multi-currency payment platforms can simplify payments and help avoid FX fees.
Is TikTok advertising effective for reaching Thai youth?
Absolutely. TikTok’s user base in Thailand is predominantly Gen Z and Millennials, with high engagement rates making it ideal for lifestyle, fashion, and entertainment brands.
❗ Final Thoughts
For New Zealand advertisers and influencers, Thailand’s TikTok market in 2025 offers a golden ticket — if you know how to play it right. The 2025 ad rates are competitive, but success hinges on cultural savvy, smart media buying, and killer creatives that speak Thai TikTok’s unique language.
BaoLiba will keep tracking New Zealand’s influencer marketing trends and Thailand digital marketing updates to help you stay ahead. Keen to dive deeper into cross-border TikTok strategies? Stay tuned and follow us for more no-fluff insights.