If you’re a Kiwi marketer or content creator eyeing Thailand’s buzzing digital scene, knowing the 2025 Thailand Twitter advertising rates is clutch. Twitter advertising in Thailand is carving out space in the wider Southeast Asia digital marketing landscape, and for New Zealand brands keen on media buying in this market, understanding the rate card and local nuances is a must.
As of June 2025, Thailand’s Twitter ad space is heating up, and this guide breaks down what you need to know—from ad costs to local payment setups and cross-border strategies that work for New Zealand advertisers and influencers.
📢 Thailand Twitter Advertising Landscape in 2025
Thailand’s digital marketing scene is thriving, with Twitter holding a solid share among social platforms like Facebook, TikTok, and LINE. Thai users are super active on Twitter especially for trending topics, entertainment, and politics. This creates prime spots for advertisers targeting different audience slices.
For New Zealand advertisers, Thailand offers a valuable gateway into Southeast Asia’s youth-centric market. Local brands such as Pomelo Fashion and Grab Thailand have been leveraging Twitter’s ad formats to boost engagement and sales, showing media buying can deliver solid ROI when done right.
What’s the deal with Twitter advertising rates in Thailand?
Unlike New Zealand where Twitter’s market share is smaller, Thailand offers more competitive CPMs (cost per thousand impressions) and CPAs (cost per action). As of June 2025, expect the following ballpark figures (prices in NZD for easy reference):
- Promoted Tweets: NZD 3–7 CPM
- Twitter Video Ads: NZD 5–10 CPM
- Twitter Amplify (video sponsorship): Starts around NZD 25 CPM
- Follower Campaigns: Approx NZD 4–8 CPM
Costs fluctuate depending on targeting, campaign length, and seasonality. Peak times like the Thai New Year (Songkran) see prices spike.
💡 Media Buying Tips for New Zealand Advertisers
Local currency and payment methods
Thailand transacts in Thai Baht (THB), but most international ad buys, including Twitter, bill in USD or your local currency. For New Zealand advertisers, linking your company credit card or using PayPal is standard. Just keep in mind currency conversion fees when budgeting.
Targeting and localisation
Thai Twitter users prefer content in Thai language or bilingual posts mixing English and Thai slang. Working with local influencers or translators can help your creatives hit the mark.
For example, New Zealand outdoor gear brand Macpac could tailor Twitter ads to expats or Thai outdoor enthusiasts by using localised messaging and partnering with Thai adventure influencers.
Compliance and cultural fit
Thailand has strict advertising laws, especially about health products, alcohol, and political content. Ensure your Twitter ads comply with local regulations to avoid takedowns or fines. Partnering with Thai media buyers or agencies is wise here.
📊 Comparing Thailand Twitter Ads with Twitter New Zealand
Twitter advertising in New Zealand is still niche, with fewer local brands actively using it compared to Facebook or Instagram. CPMs tend to be higher in NZ—around NZD 7–12 CPM for promoted tweets—due to smaller audience size and premium targeting options.
In contrast, Thailand offers more volume and slightly cheaper rates, making it attractive for Kiwis wanting to stretch their digital marketing dollars across emerging markets.
Here’s a quick side-by-side:
| Metric | Thailand (NZD) | New Zealand (NZD) |
|---|---|---|
| Promoted Tweets CPM | 3–7 | 7–12 |
| Video Ads CPM | 5–10 | 8–15 |
| Follower Campaign | 4–8 | 7–10 |
❗ Risks and Points to Watch
- Ad fraud and bots: Southeast Asia still wrestles with fake engagement. Use trusted partners and monitor campaigns closely.
- Language barriers: Poor localisation can tank your ad performance.
- Payment delays: Cross-border payments may incur processing delays or extra fees.
People Also Ask
What is the average cost of Twitter advertising in Thailand 2025?
As of June 2025, promoted tweets cost between NZD 3 to 7 per thousand impressions, with video ads slightly higher. Prices vary by targeting and campaign specifics.
How do New Zealand advertisers pay for Twitter ads in Thailand?
Most New Zealand advertisers use international credit cards or PayPal. While Thai Baht is local currency, Twitter bills advertisers in USD or local currency depending on account setup.
Is Twitter popular in Thailand compared to New Zealand?
Twitter enjoys a larger, more engaged user base in Thailand, especially among young adults, compared to New Zealand where platforms like Instagram and Facebook dominate.
BaoLiba will keep updating you on New Zealand’s influencer marketing trends and cross-border media buying insights. Stay tuned and follow us for the freshest intel on global digital marketing moves.