If you’re a Kiwi advertiser or content creator keen on cracking the UAE market via Pinterest, you’re in the right spot. Navigating the 2025 United Arab Emirates Pinterest all-category advertising rate card can feel like a maze, especially when you want to balance budgets, ROI, and local trends from New Zealand. This guide breaks down what you need to know about Pinterest advertising in the UAE, how it ties into New Zealand digital marketing, and what to expect with 2025 ad rates. Plus, we’ll chat media buying tips and share insights from Kiwi brands already making waves.
📢 Why Pinterest Advertising in the UAE Matters for New Zealanders
Pinterest isn’t just a pretty “pinboard” anymore. It’s a powerhouse platform for discovery, especially in markets like the United Arab Emirates where digital marketing is booming. UAE users are hungry for lifestyle content, home decor, fashion, and tech trends — all categories where Pinterest shines. For New Zealand businesses and influencers looking to expand globally, tapping into the UAE’s Pinterest scene is a smart play.
By June 2025, the UAE’s digital economy is forecast to grow even faster, with brands investing heavily in social platforms. Pinterest New Zealand campaigns targeting UAE audiences can leverage this momentum, especially since Kiwi brands like Icebreaker and Allbirds have been experimenting with cross-border social strategies.
💡 Breaking Down the 2025 UAE Pinterest Ad Rates
Let’s get real — understanding the ad rates is key to knowing how much to allocate for your campaigns. The 2025 ad rates for Pinterest in the UAE vary by ad format and category, but here’s a rough breakdown for all-category campaigns:
- Promoted Pins: Starting at around AED 5 (NZD 2.10) per click, but can go higher depending on competition.
- Video Ads: AED 10-15 (NZD 4.20-6.30) per view, excellent for lifestyle and tech brands.
- Shopping Ads: AED 7-12 (NZD 3.00-5.00) per engagement, ideal for e-commerce players.
- Story Pins: Newer format, around AED 8-13 (NZD 3.40-5.50) per engagement.
Rates are influenced by the category you’re targeting. For example, fashion and beauty ads command premium rates in the UAE due to high demand. Meanwhile, home improvement or food categories may be a bit more wallet-friendly.
From a New Zealand perspective, you’re dealing with payments in AED, so it’s crucial to keep an eye on the exchange rate and have payment methods ready—PayPal and international credit cards are standard, but some agencies also accept local bank transfers via forex services to avoid nasty fees.
📊 Media Buying Tips for Kiwi Advertisers Targeting UAE Pinterest Users
Media buying in the UAE via Pinterest is a bit different from the usual New Zealand or Aussie scene. Here’s what you should keep in mind:
- Audience Localisation: UAE is incredibly diverse — Emiratis, expats from South Asia, Europe, and elsewhere. Tailor your content accordingly.
- Time Zones & Scheduling: Run your campaigns aligned with Gulf Standard Time (GMT+4). Posting during peak hours (evenings UAE time) boosts engagement.
- Compliance & Culture: UAE’s advertising laws are strict about content related to religion, politics, and gender. Your ads must respect cultural norms to avoid being flagged.
- Use Local Influencers: Collaborate with UAE-based Pinterest creators or micro-influencers to boost authenticity. Kiwi brands like Kathmandu have found success by teaming up with local talent for hybrid campaigns.
- Test & Optimise: Pinterest’s ad platform allows split testing. Start small, check what resonates with the UAE crowd, then scale up.
❗ What New Zealand Advertisers Need to Know About Legal and Payment Nuances
When running Pinterest advertising campaigns targeting UAE audiences, Kiwis must be mindful of:
- Data Privacy: UAE has its own data protection regulations that differ from NZ’s Privacy Act. Ensure your ad tools and data handling comply.
- Payment Gateways: Most media buying platforms accept international cards, but double-check with your bank about overseas transaction fees. Using forex-friendly services like Wise or Revolut can save dollars.
- Contracting Local Agencies: Sometimes it’s easier to work with UAE-based digital marketing agencies for smoother compliance and campaign management.
📈 Case Study: A New Zealand Brand Cracking the UAE Pinterest Market
Take Allbirds, the NZ-born sustainable footwear brand. They recently launched a targeted Pinterest campaign aimed at fashion-conscious UAE millennials. By combining Pinterest’s video ads with story pins and collaborating with a Dubai-based eco influencer, they boosted UAE web traffic by 35% in Q1 2025 and saw a 20% uptick in online sales.
Their secret sauce? Deep localisation, respecting cultural preferences, and using Pinterest’s rich analytics to optimise ad spend.
People Also Ask
How much does Pinterest advertising cost in the United Arab Emirates in 2025?
Pinterest advertising rates in the UAE for 2025 range from AED 5 to AED 15 per click or engagement depending on the ad format and category, roughly NZD 2.10 to NZD 6.30.
Can New Zealand businesses run Pinterest ads targeting UAE audiences?
Yes. Kiwi businesses can run Pinterest ads targeting UAE by setting up campaigns through Pinterest’s Ads Manager, ensuring proper localisation, and using international payment methods.
What are the best Pinterest ad formats for UAE digital marketing?
Promoted Pins, Video Ads, Shopping Ads, and Story Pins are all effective. Video and Shopping ads are particularly popular in UAE’s lifestyle and e-commerce sectors.
Final Thoughts
As of June 2025, Pinterest advertising in the UAE offers a rich playground for New Zealand advertisers ready to expand their reach and tap into a growing, diverse market. Understanding the 2025 ad rates, cultural nuances, and media buying tactics will give you a serious edge.
BaoLiba will keep updating you on New Zealand’s influencer marketing trends and how to win in global platforms like Pinterest. Keep an eye on us for the latest insights and hands-on strategies.