If you’re a Kiwi advertiser or content creator eyeing the UAE market, getting your head around Twitter advertising rates for 2025 is crucial. The United Arab Emirates is a hot digital marketing battleground, and Twitter is a key player in the social media mix. Whether you’re a New Zealand brand wanting to expand your footprint or an influencer keen to tap into UAE’s affluent crowd, this rate card breakdown will save you plenty of guesswork and budget headaches.
As of June 2025, the UAE’s digital marketing scene is booming, driven by high mobile penetration and a savvy audience keen on real-time updates. Twitter remains a favoured platform for breaking news, trend spotting, and brand chatter — making it a prime spot for media buying.
📊 Overview of Twitter Advertising in the United Arab Emirates
Twitter advertising in the UAE is a blend of highly targeted campaigns and premium pricing reflecting the region’s competitive market. Unlike New Zealand, where Facebook and Instagram often dominate, Twitter holds a distinct edge in the UAE for business, government, and influencer communications.
In terms of ad formats, Twitter offers:
- Promoted Tweets
- Promoted Accounts
- Promoted Trends
Each comes with its own pricing model, but generally, the UAE’s ad rates are higher than many Asia-Pacific markets due to purchasing power and advertiser demand.
💡 2025 Ad Rates Snapshot for UAE Twitter Advertising
Here’s a ballpark on what you can expect when buying Twitter ads targeting UAE audiences in 2025 (all figures in NZD for Kiwi clarity):
| Ad Type | Cost Per Engagement (CPE) | Cost Per Click (CPC) | Campaign Minimum Spend |
|---|---|---|---|
| Promoted Tweets | $0.50 – $1.20 | $1.00 – $2.50 | $1,000 |
| Promoted Accounts | $2.50 – $5.00 | N/A | $2,000 |
| Promoted Trends | $30,000+ per day | N/A | $30,000+ |
Promoted Trends are a beast on their own, usually snapped up by big brands like Emirates Airlines or local banks running flagship campaigns. For smaller Kiwi businesses, Promoted Tweets and Accounts offer better bang for your buck.
📢 Key Differences Between UAE and New Zealand Twitter Advertising
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Audience Behaviour: UAE’s Twitter users are mostly bilingual, tech-savvy professionals, keen on quick news bites and brand conversations. NZ audiences are more diverse, with a mix of casual and professional users.
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Payment & Currency: UAE advertisers typically pay in AED, but Kiwi marketers will pay via credit cards or PayPal in NZD. Currency fluctuations can affect budget planning.
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Legal and Cultural Compliance: UAE has strict content rules around political and religious matters. Kiwi marketers must ensure ads respect local customs to avoid bans or penalties.
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Local Influencers & Partnerships: UAE’s influencer scene is big on luxury, fashion, and tech niches. In NZ, influencers tend to focus on lifestyle, sport, and sustainability. Collaborations with UAE-based micro-influencers can amplify Twitter campaigns effectively.
💡 Real-World Example: A Kiwi Brand Cracking the UAE Market
Take Allbirds NZ — famous for eco-friendly sneakers. To tap into the UAE’s growing eco-conscious consumer base, Allbirds launched a Twitter campaign in early 2025 using Promoted Tweets targeting Dubai and Abu Dhabi. They partnered with Emirati environmental influencers, running ads in English and Arabic. The campaign’s CPC hovered around $1.40 NZD, slightly higher than in NZ but justified by premium audience quality.
📊 Media Buying Tips for Kiwi Advertisers in UAE Twitter
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Set Clear Objectives: Define if you want brand awareness, website clicks, or app installs. This shapes your bidding strategy.
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Leverage Twitter’s Advanced Targeting: Use geo-targeting by Emirates, language filters (English/Arabic), and interest targeting (luxury buyers, tech geeks).
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Budget Smartly: Start with a modest daily budget (around $50 NZD) and ramp up based on early results.
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Localise Creatives: Ads perform better with culturally relevant visuals and messaging. Consider hiring UAE-based copywriters or agencies.
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Monitor & Optimise: Twitter provides detailed analytics. Use these to tweak your bids, audience, and creatives in real time.
❗ Risks and Compliance to Watch Out For
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Content Sensitivity: The UAE enforces strict laws on content that may offend religion, politics, or morals. Ads must be vetted thoroughly.
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Data Privacy: UAE follows GDPR-like rules. Ensure your campaigns comply with data collection and user consent norms.
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Ad Fraud: Be alert for click farms or bots inflating engagement. Use trusted media buying partners and tools.
### People Also Ask
What is the average cost of Twitter advertising in the UAE for 2025?
As of June 2025, average CPC ranges between $1.00 to $2.50 NZD for Promoted Tweets, with Promoted Trends costing upwards of $30,000 NZD per day.
How can New Zealand advertisers pay for Twitter ads targeting the UAE?
Kiwi advertisers typically use credit cards or PayPal in NZD, with currency conversion handled by the payment platform.
Is Twitter popular in the UAE compared to other social media platforms?
Yes, Twitter is widely used among professionals and government bodies in the UAE, often preferred for real-time updates and brand conversations over Facebook or Instagram.
Final Thoughts
Navigating the 2025 United Arab Emirates Twitter advertising landscape from a New Zealand perspective means balancing premium ad rates with smart localisation and media buying savvy. Knowing your audience, respecting local customs, and partnering with UAE-based influencers can turbocharge your campaigns.
BaoLiba will keep updating on New Zealand’s influencer marketing trends and global platforms like Twitter. Stay tuned and follow us for the freshest insights that help Kiwi advertisers and creators thrive worldwide.