Looking to crack the UAE market with Twitter advertising in 2025? If you’re a Kiwi ad buyer or content creator itching to expand beyond Aotearoa, understanding the United Arab Emirates digital marketing landscape and specifically the 2025 ad rates on Twitter is crucial. This isn’t just some dry rate sheet — it’s a full-on game plan for how media buying works in a fast-moving, high-stakes market.
In this guide, we’ll dive deep into the pricing, payment norms, local culture, and how New Zealand marketers can leverage Twitter advertising to score big in the UAE. Plus, we’ll sprinkle in some real-world examples from Kiwi brands and influencers who’ve already taken the plunge.
As of May 2025, the UAE remains one of the most lucrative digital playgrounds in the Middle East, boasting a vibrant Twitter user base that’s ripe for targeted campaigns. Let’s get into the nitty-gritty.
📊 Understanding Twitter Advertising in the UAE Market
Twitter advertising in the United Arab Emirates is a beast of its own. Unlike New Zealand, where Facebook and Instagram still dominate, Twitter holds a unique position in the UAE, especially among business professionals, government bodies, and younger urbanites. The platform is the go-to for breaking news, local trends, and political chatter — meaning ads here get eyeballs that matter.
In terms of media buying, most UAE advertisers work with CPM (cost per thousand impressions) or CPC (cost per click) models, similar to NZ, but with higher base rates due to the affluent and tech-savvy audience. As a Kiwi advertiser, you’ll want to budget accordingly; cheap clicks are rare here.
💡 2025 Ad Rates Breakdown for Twitter UAE
Here’s the lowdown on 2025 ad rates in the UAE Twitter ad space, converted roughly into NZD for easy budgeting:
- Promoted Tweets CPM: NZD 25 – 40
- Promoted Accounts CPM: NZD 30 – 50
- Promoted Trends (24 hours): Starting from NZD 120,000
- Video Ads CPM: NZD 45 – 60
Promoted Trends are the big kahuna here — not every brand can swing that spend, but for major launches or events, it’s a killer way to grab attention.
By comparison, Twitter New Zealand CPMs sit closer to NZD 10 – 20 for promoted tweets, so expect roughly double the spend in the UAE due to market demand and ad competition.
📢 How Kiwi Brands Are Navigating UAE Twitter Advertising
A handful of New Zealand brands and influencers have dipped their toes into UAE Twitter campaigns recently. Take KiwiTech, a Wellington-based software outfit that targeted UAE fintech startups. They ran a series of promoted tweets highlighting their cloud security solutions, focusing on business hubs like Dubai and Abu Dhabi.
Payments for these campaigns were handled via international credit cards supporting USD transactions, but KiwiTech ensured their media buying team was well-versed in the local ad policies and cultural sensitivities — crucial to avoid costly mistakes.
Similarly, Holly Grace, a New Zealand influencer specialising in luxury travel, teamed up with a Dubai-based tour operator. They used Twitter’s video ads to showcase desert safaris and luxury hotel stays, paying close attention to the local audience’s preferences and Twitter’s ad guidelines to maximise engagement.
💡 Media Buying Tips for NZ Advertisers Entering the UAE Twitter Scene
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Localise Your Content: UAE’s audience is multicultural, but Arabic and English content perform best. Tailor your tweets, hashtags, and visuals accordingly.
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Understand Payment Methods: Most media buying platforms accept international credit cards or wire transfers in USD. Kiwi advertisers should set up multi-currency options to smooth payments and conversions.
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Respect Cultural Norms: Avoid content that might be politically sensitive or culturally inappropriate. The UAE has strict regulations on advertising content, so get legal advice if unsure.
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Use Twitter’s Audience Targeting: Focus on location, language, interests, and device use. For example, targeting Dubai-based professionals aged 25-40 with finance interests yields better ROI.
📊 People Also Ask
What are the average Twitter ad costs in the UAE for 2025?
Promoted Tweets CPM ranges between NZD 25 to 40, while Promoted Trends can start from NZD 120,000 for a 24-hour slot.
How does UAE Twitter advertising differ from New Zealand?
UAE Twitter ads cost roughly twice as much due to higher competition and affluent audience. Also, content localisation and cultural sensitivity are more critical in the UAE.
Can Kiwi advertisers use NZD to pay for UAE Twitter ads?
Most payments are processed in USD or AED. Kiwi advertisers should use international credit cards or multi-currency accounts to handle payments smoothly.
❗ Legal and Cultural Considerations
Unlike New Zealand’s relatively relaxed advertising environment, the UAE enforces strict rules on digital content. Advertising anything related to alcohol, gambling, or political commentary is taboo. Plus, all campaigns should comply with the UAE’s National Media Council regulations.
Make sure your campaigns are vetted by a local expert or agency to avoid any fines or account suspensions.
📢 Final Thoughts for Kiwi Advertisers Eyeing the UAE Market
Stepping into the UAE Twitter advertising world from New Zealand is a high-reward but complex game. The 2025 ad rates reflect a premium market where precision targeting and cultural smarts win the day. If you’re a local Kiwi business or influencer ready to expand your digital footprint, understanding these nuances is non-negotiable.
Keep your media buying tight, your campaigns localised, and your payments sorted. And remember, Twitter New Zealand and UAE are worlds apart in audience behaviour and cost — plan your budgets accordingly.
BaoLiba will continue updating New Zealand’s influencer marketing trends. Stay tuned and follow us for more insider tips and real-deal strategies on conquering global markets.