If you’re a Kiwi ad whiz or influencer keen to crack the Vietnam market on Instagram, you’ve landed in the right spot. As of early June 2025, Vietnam’s digital marketing scene is buzzing, and understanding Instagram advertising rates here is clutch for your media buying game.
Vietnam is a hotbed for Instagram advertising but it’s not your backyard—it’s a different kettle of fish. So let’s unpack what’s what, how much it costs, and how you as a New Zealand advertiser or content creator can play it smart.
📢 Vietnam Instagram Advertising Landscape 2025
Vietnam’s Instagram user base has exploded in recent years, especially among millennials and Gen Z. Unlike NZ where Facebook still holds some sway, Instagram is king in Vietnam for lifestyle, fashion, tech, and food sectors. Kiwis looking to tap into this market need to get familiar with local influencers and pricing.
Vietnamese influencers typically operate in VND (Vietnamese Dong), so you’ll be converting from NZD. As of June 2025, 1 NZD roughly equals 15,000 VND, but always check the latest rates before budgeting.
💡 2025 Instagram Advertising Rates in Vietnam
Here’s the lowdown on all-category Instagram ad rates you can expect in Vietnam, based on recent media buying campaigns and influencer deals:
- Nano influencers (1K–10K followers): NZD $50–$150 per post
- Micro influencers (10K–50K): NZD $150–$600 per post
- Mid-Tier influencers (50K–200K): NZD $600–$2,000 per post
- Macro influencers (200K–1M): NZD $2,000–$7,000 per post
- Mega influencers (1M+): NZD $7,000+ per post
Stories and reels usually cost 30–50% less than feed posts. You can negotiate package deals for multiple posts or longer campaigns, which is common in Vietnam’s influencer marketing scene.
📊 Why Vietnam Instagram Advertising Makes Sense for Kiwis
Vietnam has a young, digitally savvy population with rising disposable incomes. Many local brands and international players (like The Coffee House or Vinamilk) aggressively use Instagram for brand awareness and sales conversion. For NZ businesses or Kiwis working with Vietnamese influencers, it’s a vibrant market with good ROI if you get your targeting and creatives right.
NZ advertisers often use platforms like BaoLiba to find trustworthy Vietnamese influencers and manage cross-border payments easily in NZD. Payment options usually include bank transfers, PayPal, or local e-wallets like MoMo, which are widely accepted.
💡 Media Buying Tips for NZ Advertisers Targeting Vietnam
- Localise your content: Vietnamese consumers respond well to culturally relevant posts, local language captions, and trendy hashtags.
- Work with micro to mid-tier influencers: These offer the best bang for buck and better engagement rates compared to mega stars.
- Consider Instagram Stories & Reels: Short-form content is king here, especially for younger audiences.
- Use NZD budgeting tools: Convert your ad spend precisely and set clear KPIs upfront.
- Legal & cultural compliance: Vietnam’s advertising laws are strict on certain products (like alcohol), so double-check before launching campaigns.
❗ Common Challenges and How to Dodge Them
- Payment hiccups: Avoid currency conversion surprises by using multi-currency payment platforms or negotiating VND pricing upfront.
- Fake followers & bot engagement: Vietnam’s influencer scene isn’t immune to fraud. Use platforms like BaoLiba that vet influencers rigorously.
- Communication gaps: Time zones and language can cause delays. Partner with local agencies or bilingual managers to smooth things out.
People Also Ask
What is the average cost of Instagram advertising in Vietnam for New Zealanders?
The average cost ranges from NZD $50 for nano influencers to over NZD $7,000 for mega influencers per post. Stories and reels are cheaper by about 30-50%.
How does Vietnam Instagram advertising compare to New Zealand?
Vietnam offers lower rates due to currency differences and market maturity but demands strong localisation. NZ advertisers must adapt strategies to local tastes and payment preferences.
Can New Zealand advertisers pay Vietnamese influencers in NZD?
Yes, many influencers accept NZD via PayPal, international bank transfers, or e-wallets. Using platforms like BaoLiba makes managing payments straightforward.
Final Thoughts
Vietnam’s Instagram advertising market in 2025 is ripe for Kiwis ready to think global and act local. The rates are competitive, but success hinges on understanding local nuances, picking the right influencers, and managing media buying smartly.
BaoLiba will keep updating the New Zealand community on the latest influencer marketing trends across the globe. Stay tuned and keep that marketing hustle strong!