If you’re a Kiwi advertiser or content creator keen on tapping into Vietnam’s booming digital scene, getting your head around LinkedIn advertising and the 2025 ad rates is non-negotiable. Vietnam digital marketing is evolving fast, and knowing the media buying landscape there — especially on a professional network like LinkedIn — can score you serious ROI. This article breaks down the Vietnam LinkedIn advertising rate card for 2025, tailored for New Zealand brands and influencers looking to go global with a local touch.
📢 Why Vietnam and LinkedIn Should Be on Your Radar in 2025
As of June 2025, Vietnam’s digital economy is buzzing. With over 70 million internet users and a growing middle class, it’s a hotspot for B2B and B2C marketing. LinkedIn, while traditionally strong in Western markets like New Zealand, is quickly gaining traction in Vietnam’s professional circles, especially in tech, manufacturing, and export industries.
For New Zealand advertisers, LinkedIn offers a direct line to decision-makers in Vietnam — think suppliers, distributors, and business partners. Plus, LinkedIn’s ad formats (sponsored content, InMail, display ads) provide flexibility for different campaign goals, from brand awareness to lead gen.
💡 What Does LinkedIn Advertising Cost in Vietnam in 2025?
Let’s cut to the chase: media buying on LinkedIn in Vietnam isn’t dirt cheap, but it’s well worth it if you’re targeting the right crowd. Here’s a rough rundown of the 2025 ad rates you’ll encounter:
- Cost Per Click (CPC): VND 15,000–30,000 (approximately NZD 0.90–1.80)
- Cost Per Mille (CPM): VND 250,000–450,000 (approx NZD 15–27)
- Sponsored InMail: Around VND 60,000 (NZD 3.60) per delivered message
- Video Ads: Higher CPM, roughly VND 400,000+ (NZD 24+)
Note that prices vary depending on targeting specifics, ad quality, and campaign objectives. For New Zealand advertisers, it’s wise to budget at least NZD 1,500–3,000 for a solid month-long campaign in Vietnam.
📊 How New Zealand Advertisers and Influencers Can Navigate Payment and Compliance
Paying for LinkedIn ads targeting Vietnam from New Zealand is straightforward. LinkedIn accepts NZD payments by credit card or PayPal, making budgeting and currency conversion hassle-free. Keep in mind:
- GST considerations: LinkedIn charges NZ GST on services, so factor this into your ad spend.
- Legal and cultural compliance: Vietnam’s advertising laws are strict about content accuracy and banned products. Work with local marketing agencies or consultants to avoid fines or blocked campaigns.
- Time zone alignment: Vietnam is 5 hours behind NZDT, so plan campaign launches and responses accordingly.
📢 Real-World Example: Kiwi Brand Leveraging LinkedIn Vietnam
Take KiwiTech Solutions, a Wellington-based software firm specialising in supply chain management. In early 2025, they ran a LinkedIn campaign targeting Vietnamese logistics companies. By investing NZD 2,000 in sponsored posts and InMail, they secured meetings with three major distributors — a win that translated into a $150k contract within three months.
This shows that even small to medium NZ businesses can punch above their weight with the right LinkedIn advertising strategy in Vietnam.
💡 Pro Tips for Media Buying Success on LinkedIn Vietnam
- Hyper-target your audience: Use LinkedIn’s filters for job title, industry, and company size to avoid wastage. Vietnam’s professional landscape is niche-heavy.
- Localise your creatives: Ads that speak Vietnamese (with correct cultural nuances) outperform English-only content by up to 30%.
- Test formats: Video ads are hot but pricier. Start with sponsored content and LinkedIn Message Ads to warm leads.
- Leverage local influencers: Partner with Vietnamese LinkedIn thought leaders for native amplification.
- Track and optimise: Use LinkedIn Campaign Manager diligently — monitor CTR, conversion rates, and cost per lead.
📊 People Also Ask
What is the average LinkedIn advertising cost in Vietnam compared to New Zealand?
Vietnam’s LinkedIn ad rates are generally 40-60% lower than in New Zealand. For example, CPC in NZ can be around NZD 2.50–3.50, while in Vietnam it sits closer to NZD 0.90–1.80.
Can New Zealand advertisers pay for LinkedIn ads targeting Vietnam in NZD?
Yes, LinkedIn allows payments in New Zealand dollars regardless of your target market. This simplifies budgeting and accounting for NZ advertisers.
How effective is LinkedIn advertising for B2B marketing in Vietnam?
LinkedIn is growing rapidly as a B2B channel in Vietnam, especially among tech, manufacturing, and export sectors. It’s highly effective if you tailor your campaigns with local insights and professional targeting.
❗ Final Thoughts
Vietnam’s LinkedIn advertising market in 2025 is ripe with opportunity, especially for New Zealand advertisers and influencers wanting to break into Southeast Asia’s digital marketing scene. By understanding the local media buying rates, payment methods, and cultural nuances, you can run efficient, high-impact campaigns that deliver real business results.
BaoLiba will keep updating New Zealand’s influencer marketing trends — stay tuned for more hands-on guides and insider tips to help you win big across Asia and beyond.