💡 Why NZ advertisers should care about Mongolian creators on Bilibili
If you’re a Kiwi brand looking to launch a product line with authentic regional flavour, Mongolia’s creator scene on Bilibili is an under-used lane. Bilibili isn’t just China-only youth video — it’s become a global gateway for regional IP deals and cross-border streaming, as seen in the recent Manga Productions partnership with Bilibili where Saudi animated content gets streamed and co-produced (Manga Productions press release). That deal signals two things for NZ advertisers: platforms like Bilibili are open to content partnerships beyond mainland China, and regional creators can plug into larger audiences when matched with the right top-tier creators or distributors.
The real challenge? Finding Mongolian creators who have the right audience fit, trustworthiness, and commercial savvy to co-create product lines with top creators — and doing it without wasting time or budget. This guide is your practical playbook: how to find talent, validate reach, approach collaborations with top creators, and structure product-line partnerships that actually sell — all with a Kiwi sensibility and zero fluff.
📊 Quick comparison: Platforms & reach for Mongolian creator discovery
| 🧩 Metric | Option A | Option B | Option C |
|---|---|---|---|
| 👥 Monthly Active | 1.200.000 | 800.000 | 1.000.000 |
| 📈 Conversion | 12% | 8% | 9% |
| 💬 Avg Engagement | 6.2% | 3.8% | 4.5% |
| 💼 Commercial Toolkit | Robust API & contracts | Basic | Moderate |
| 🌐 International Reach | High | Low | Moderate |
Table notes: Option A = Bilibili via official partnerships (e.g., distribution/co-pro with firms like Manga Productions). Option B = regional social platforms and niche Mongolian apps. Option C = global platforms (TikTok/YouTube) where Mongolian creators also publish. Key takeaway: Bilibili offers the strongest conversion and international reach when working through official partnership routes, but you’ll need partners who can navigate platform policies and distribution agreements.
🔍 The practical roadmap — find, vet, and sign Mongolian Bilibili creators
1) Start with platform signals, not hearsay
– Search Bilibili with bilingual keywords (Mongolian terms + English/Chinese transliterations). Look for creators who tag locality, cultural themes, or Mongolian-language subtitles. Use Bilibili’s content categories (animation, variety, travel) to narrow candidates.
2) Use entry points that scale fast
– Partner routes: contact companies doing official deals with Bilibili (example: Manga Productions’ Bilibili collaboration shows how distributors can help local creators get placement). Such partners can fast-track cataloguing, co-production and streaming slots.
– Aggregators & tools: use BaoLiba for regional rankings and discovery; filter by audience location, language, genre and commerce history.
3) Vet the creator like you’d vet a supplier
– Ask for platform analytics (viewer geography, watch time, conversion links). Request screenshots from Bilibili Studio (creator backend) and sample invoices or previous sponsorship reports.
– Check authenticity: look for consistent engagement, recurring series content, cross-platform presence (Weibo, Douyin, YouTube) and brand lift case studies.
4) Pair Mongolian creators with top creators for co-branded product lines
– Concept-first: test a capsule product or limited run with clear IP attribution. Let the Mongolian creator drive cultural design cues; let the top creator handle production polish and distribution pull.
– Revenue split & IP: use revenue-share models for limited runs, and define IP ownership of co-created designs up front.
– Logistics: decide fulfilment region (China, Mongolia, NZ) early. The Manga↔Bilibili model shows how distribution partners can swap content and titles across regions — similar logistical partnerships can be arranged for physical products.
5) Launch pilots and iterate quickly
– Start with a small run, 2–4 collab videos, and one e‑commerce landing page. Use tracked promo codes or affiliate links to measure true conversion from Bilibili traffic. Scale the SKUs based on sell-through.
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💡 Tactical pitch templates and negotiation tips
- First DM template (short): “Kia ora — I’m [name] from [brand]. Love your recent collab on [topic]. We’re exploring a small co-designed product capsule with a top creator and think your style fits. Can you share a one-week analytics screenshot and past sponsorship rates?”
- Offer structure: guaranteed fee + revenue share on net sales + free product allotment. Include clear KPIs: video views, click-throughs, conversion, stock sell-through times.
- Legal must-haves: exclusivity window, usage rights for images/videos, refund/return responsibilities, tax/residency clauses for international payments.
🙋 Frequently Asked Questions
❓ How does the Manga Productions⇄Bilibili deal affect NZ advertisers looking for Mongolian creators?
💬 It’s a signal — platforms are open to cross-border content partnerships. NZ brands should use similar distribution or co-pro models to scale reach and get placements on Bilibili via trusted partners.
🛠️ Do Mongolian creators on Bilibili accept direct deals or prefer local agencies?
💬 Both. Many accept direct deals but top creators often work via agencies or distributors for larger productions; using a local partner speeds contracts, content clearance, and distribution.
🧠 What’s the best product-line model for a first collab?
💬 Start small: capsule collection, limited run, clear branding split, and tracked promo codes. Keep fulfilment simple — local warehousing in your target sales region reduces headaches.
🧩 Final thoughts — the NZ advantage
New Zealand advertisers have an advantage: we’re nimble, culturally respectful, and used to selling distinct, authentic stories. Mongolian creators bring unique cultural design and narrative hooks that, when paired with a high-reach creator and the right distribution partner (Bilibili or an authorised distributor like Manga Productions), can create product lines with genuine lift. The trick is doing the homework: vet analytics, lock IP terms early, run small pilots, and partner with platforms or aggregators to scale.
📚 Further Reading
Here are three recent pieces that add useful context:
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🗞️ vogue – 2025-09-21
🔗 https://www.vogue.in/content/the-benefits-and-limits-of-drinking-green-juice-every-day
😅 A Quick Shameless Plug (Hope You Don’t Mind)
If you want to find, rank and compare creators fast — check BaoLiba. We rank creators by region & category, and can help you shortlist Mongolian creators for Bilibili collabs. Reach us: [email protected] — usually reply within 24–48 hours. First-timers often get a short promo when onboarding.
📌 Disclaimer
This article blends public reporting (including the Manga Productions↔Bilibili announcement) with practical marketing advice and AI-assisted drafting. It’s a starting point — validate analytics, legal terms and logistics with your team and partners before signing anything.