NZ creators: Pitch Spain brands on Pinterest — land tourism collabs

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MaTitie

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MaTitie is an editor at BaoLiba, writing about influencer marketing and VPN tech.
His dream is to build a global influencer marketing network — one where New Zealand-based creators and brands can collaborate across borders and platforms.
Always experimenting with AI, SEO and VPNs, he's on a mission to connect cultures and help Kiwi creators grow globally — from New Zealand to the world.

💡 Why NZ creators should chase Spain brands on Pinterest (short and practical)

Spain’s tourism scene is still gold for creators — from boutique rural stays to culinary routes and coastal escapes. Pinterest remains a discovery engine where aspirational travel content performs well, and Spanish brands want that glossy inspiration converted into bookings.

Recent platform shifts matter: Pinterest still drives inspiration, while rivals like TikTok are aggressively tying discovery to immediate bookings by integrating catalogues and dynamic cards (TravelandTourWorld reporting on social commerce trends). At the same time, investors are watching Pinterest more closely — the platform saw a ratings shift in October 2025 (AmericanBankingNews reported a Wall Street Zen downgrade), which makes being smart about platform-first strategies even more important.

So: if you’re a Kiwi creator who makes dreamy travel Pins, this guide shows a street-smart outreach route to Spanish brands and tourism boards — what to say, how to package results, and how to turn aspiration into measurable bookings.

📊 Quick comparison: Pinterest vs TikTok vs Instagram for Spain tourism outreach

Table highlights: Pinterest is strongest for sustained inspiration and planning, TikTok wins for immediate action (driven by commerce features), and Instagram sits between both. For Spanish tourism collaborations you’ll usually pitch Pinterest-first for awareness funnels, but cross-posting to TikTok/Instagram captures shorter purchase windows.

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💡 The outreach playbook — what Spain brands and tourism boards actually want

1) Start with insight, not ego
– Lead with a tiny audience insight: “My Pins about Basque culinary weekends drove 22% more saves among NZ travellers aged 25–44.” Numbers beat adjectives.

2) Keep the creative promise short and actionable
– Offer a three-part deliverable: 6 aspirational Pins, 3 Tall Idea Pins (multi-page), and one performance snapshot after 30 days. Tourism boards love measurable pilots.

3) Local relevance matters
– Show why your NZ audience is worth courting (seasonal travel windows, spending power, or niche interests like cycling, food or slow travel).

4) Use cross-platform framing
– Cite TikTok’s push to integrate bookings and Pinterest’s inspiration role to argue for a multichannel test — you’re not just making content, you’re building a traveller journey. (Supported by TravelandTourWorld coverage on social commerce trends.)

5) Offer flexible compensation
– Propose rates + performance bonus (CPL/booking) or a product-for-promo deal for smaller marques. Be clear on deliverables and usage rights.

📣 Outreach email template — short, NZ-friendly and effective

Subject: Quick collab idea — NZ audience + [Spanish region/brand] on Pinterest

Hi [Name],

I’m [Your name], a New Zealand travel creator (Xk followers on Pinterest/IG) who specialises in [niche — food, rural stays, cycling]. My Pins about Spain-style escapes have a strong save & plan rate with our market.

Idea: a 30‑day pilot — 6 aspirational Pins + 1 Idea Pin series highlighting [town/route]. I’ll target NZ travellers in the shoulder season and deliver a snapshot with link clicks, saves and referrals.

I can send a detailed brief and sample creative. Fancy a quick 20-minute chat next week?

Ngā mihi,
[Name] — [link to media kit]

Tip: attach a 1‑page PDF media kit showing top Pins, save rates, and at least one past result in travel.

💡 Pitching tourism boards vs private brands — what to change

• Tourism boards: Lead with economic impact and reach (tourist nights, shoulder-season lifts). Suggest co-funded campaigns and regional KPIs.
• Private brands (hotels, tours): Emphasise direct conversions and UGC re-use rights. Offer a booking-code or trackable link to prove value.

Use the aspirational model: create Pins that inspire then retarget users into a booking funnel. TikTok’s model of discovery + action is useful as a reference point — you can borrow the idea of catalogue-driven CTAs without copying formats (TravelandTourWorld).

🙋 Frequently Asked Questions

❓ How do I find Spanish brands that care about Pinterest?

💬 Start on Pinterest and LinkedIn: look for Spanish accounts using Idea Pins, tagged travel boards, or “Spain” campaigns. Also check regional tourism websites for media pages. If they advertise on Pinterest or post inspirational boards, they’re a good target.

🛠️ Should I pitch in Spanish or English?

💬 English is fine for initial contact; add a sentence in Spanish (or use a one-line translator) to show effort — it helps.

🧠 What metrics will tourism boards ask for?

💬 Expect saves, clicks to website, referral bookings and audience demos. Offer a short trial with tracking codes and a wrap-up report.

🧩 Final Thoughts…

Spain is a visually rich market and Pinterest is where many travellers still decide “one day I’ll go.” Use that inspiration-first approach, back it with crisp metrics and a tidy, NZ-flavoured pitch. Remember platform context: Pinterest = plan, TikTok = action. Combine both and propose a measurable pilot: you’ll look professional and low-risk.

📚 Further Reading

Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇

🔸 Penang Joins Bangkok, Tokyo, Chiang Mai, Hong Kong, Phuket, and More Highlighting Its Rise as Asia’s Premier Tourism Destination
🗞️ Source: TravelandTourWorld – 📅 2025-10-04
🔗 Read Article

🔸 7 New Groundbreaking AI Tools from App Development to Video Creation
🗞️ Source: Geeky Gadgets – 📅 2025-10-04
🔗 Read Article

🔸 Pixie che ossessione: la Gen Z ha eletto il taglio di capelli dell’autunno. E ci piace
🗞️ Source: dilei – 📅 2025-10-04
🔗 Read Article

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📌 Disclaimer

This post blends public information and first-hand platform observation with a bit of AI help. It’s for guidance and discussion, not legal or financial advice. Double-check campaign specifics with any brand or board you contact.