If you’re a Kiwi advertiser or content creator looking to crack the Singapore market in 2025, Pinterest advertising is one channel you can’t afford to ignore. With Singapore’s digital marketing landscape heating up, knowing the 2025 ad rates on Pinterest and how media buying stacks up against local options is crucial for smart spend. Plus, if you’re familiar with Pinterest New Zealand’s scene, you’ll appreciate how trans-Tasman marketing vibes influence what works down here too.
As of May 2025, Singapore is one of Asia’s fastest-growing hubs for Pinterest users, making it a prime spot for New Zealand brands wanting to expand regionally. Let’s unpack the latest on Pinterest advertising rates in Singapore for 2025, dig into the local media buying nuances, and see what lessons Kiwi advertisers can pick up for their own campaigns.
📢 Why Singapore Pinterest Advertising Matters for NZ Brands
Singapore’s digital marketing ecosystem is slick and competitive. Pinterest’s visual-first platform is gaining momentum thanks to its unique ability to drive discovery and purchase intent, especially in categories like fashion, homeware, food, and travel – all sectors where Kiwi brands often excel.
For instance, New Zealand’s iconic outdoor brand Icebreaker could leverage Pinterest’s high-intent audiences in Singapore to showcase sustainable merino wool gear. The platform’s ad formats, such as Promoted Pins and Shopping Ads, fit perfectly with storytelling and e-commerce objectives.
From a payment perspective, Kiwi advertisers benefit from straightforward currency conversions and familiar payment gateways like credit cards and PayPal, though it’s always smart to factor in FX rates when estimating spend in SGD.
📊 2025 Pinterest Singapore Advertising Rate Card Breakdown
Here’s the lowdown on advertising rates you’ll encounter on Pinterest in Singapore this year:
- Cost Per Click (CPC): SGD 0.80 – SGD 1.50
- Cost Per Mille (CPM): SGD 10 – SGD 20
- Cost Per Engagement (CPE): SGD 0.20 – SGD 0.40
- Minimum Campaign Spend: SGD 300 – SGD 500
These figures can shift based on targeting sophistication, seasonality, and campaign objectives. For example, targeting expats or high-income earners in Singapore’s CBD will push rates to the higher end.
Compared to New Zealand’s own Pinterest advertising rates, which average around NZD 1.20 CPC and NZD 15 CPM, Singapore’s market is slightly more competitive but offers access to a larger, urban audience with strong purchasing power.
💡 Media Buying Tips for Kiwi Advertisers Targeting Singapore
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Leverage Local Insights: Work with Singapore-based media buying agencies or influencers to nail cultural nuances. Singaporeans appreciate clean, concise visuals and value transparency in advertising.
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Use Automated Bidding Wisely: Pinterest’s automated bidding helps optimise for conversions but keep a close eye on daily spends to avoid budget blowouts.
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Test Creative Variations: Pinterest audiences respond well to aspirational imagery mixed with practical product info. New Zealand skincare brand Antipodes saw a 30% lift in CTR by blending scenic New Zealand nature shots with user testimonials.
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Align With Payment Cycles: Singaporean businesses often budget quarterly. Sync your campaigns accordingly for smoother negotiations and reporting.
📊 What New Zealand Marketers Can Learn From Singapore Pinterest Trends
According to 2025 May data, Singapore’s biggest Pinterest ad spenders are in fashion, home décor, and food & beverage sectors. Kiwi marketers can tap into these verticals by tailoring content to the Singapore market’s tastes—think vibrant colours, local language nods (English + Mandarin), and emphasising sustainability.
Local influencer collaborations are booming too. Singaporean lifestyle influencer Daniel Food Diary, for example, integrates Pinterest campaigns with blog and TikTok content, driving cross-platform synergy that Kiwi brands could replicate.
### People Also Ask
What are the average Pinterest advertising costs in Singapore for 2025?
Average CPC ranges from SGD 0.80 to SGD 1.50, with CPM between SGD 10 and SGD 20. Costs vary by targeting and seasonality.
How does Pinterest advertising in Singapore compare to New Zealand?
Singapore is slightly pricier due to a larger, more competitive market. New Zealand sees average CPC around NZD 1.20 and CPM near NZD 15, making it a bit more affordable for local campaigns.
Can Kiwi advertisers manage Pinterest campaigns for Singapore remotely?
Yes, though partnering with local media buyers or agencies is recommended to navigate cultural nuances and optimise ad spend effectively.
❗ Risks and Considerations
Watch out for over-reliance on automated bidding without manual checks, which can drain budgets fast in a competitive market like Singapore. Also, be mindful of Singapore’s strict advertising regulations—content must comply with the Infocomm Media Development Authority (IMDA) standards to avoid fines or campaign suspensions.
Final Thoughts
Navigating Pinterest advertising in Singapore in 2025 is a smart move for New Zealand advertisers aiming to scale in Asia’s digital hotspot. While the ad rates demand strategic media buying and creative finesse, the potential payoff is huge if you get it right.
BaoLiba will keep updating you on New Zealand’s influencer marketing trends and cross-border opportunities. Stay tuned and follow us for more insider tips to help you crush it on global platforms like Pinterest.