NZ Creators: Pitch Swedish Brands on Douyin for Hotel Gigs

About the Author

MaTitie

Gender: Male

Best Mate: ChatGPT 4o

Contact: [email protected]

MaTitie is an editor at BaoLiba, writing about influencer marketing and VPN tech.
His dream is to build a global influencer marketing network — one where New Zealand-based creators and brands can collaborate across borders and platforms.
Always experimenting with AI, SEO and VPNs, he's on a mission to connect cultures and help Kiwi creators grow globally — from New Zealand to the world.

💡 Why Swedish brands on Douyin? (and why you should care)

If you’re a Kiwi travel creator who wants paid hotel reviews, thinking small and local only won’t cut it. Sweden’s boutique hotels, design groups, and travel boards are quietly experimenting with short-form video to reach Asian travellers — and Douyin is part of that conversation. For creators in New Zealand, that’s a real opportunity: less competition than the usual US/UK pool, higher chances of genuine partnerships, and a unique creative angle that sells (Scandi design + Antipodean travel credibility = neat story).

The trick isn’t just “posting good content”. It’s connecting the right Swedish brands with the Chinese-speaking Douyin audience in a way that translates into bookings or prestige. That means learning Douyin norms, packaging hotel reviews so they work as sponsored content, and using outreach tactics that Swedish marketing teams actually respond to — not the scattergun emails most creators send.

This guide is practical and street-smart: real steps to find Swedish prospects, what to include in your pitch, how to price and frame hotel reviews for Douyin, and how to manage legal/logistical bits when you’re in Aotearoa and the brand is in Stockholm. I’ll also lean on recent trends — like the rise of live-shopping and how hardware quirks shape content — to give you an edge (see BusinessInsider_de on live-shopping trends and gizchinacom on content tech quirks).

📊 Data Snapshot: Platform and Opportunity Comparison

The table shows where to start: boutique hotels are the quickest wins for solo creators — smaller budgets but fast decisions and simpler logistics. Scandi lifestyle brands pay better but may require deliverables across platforms. Tourism boards offer big budgets but heavy lead times and formal procurement. Use this to prioritise outreach: start with hotels, then layer on brand work and larger public campaigns.

😎 MaTitie SHOWTIME

Hi, I’m MaTitie — the author and a bit of a bargain-hunting travel nerd.
I test tools, poke at platform blocks, and try to make international outreach less scary for creators from places like NZ. Quick heads-up: researching Douyin from New Zealand can be fiddly — sometimes content is region-limited and search behaviour differs from TikTok. A reliable VPN helps with research and seeing what the Douyin audience actually sees.

If you care about privacy and getting clean access while you research, I recommend NordVPN for speed and regional testing.
👉 🔐 Try NordVPN — 30-day risk-free

This post contains an affiliate link. MaTitie may earn a small commission if you buy through it.

💡 How to find Swedish brands on Douyin (practical steps)

1. Map brand intent, not just names

2. Use LinkedIn and brand websites to find Swedish hotels, chains, and lifestyle brands that already list China/APAC as priority markets. If they mention China or APAC in their marketing or investor notes, they’re worth a pitch.

3. Scan Douyin for brand signals

4. Search Douyin for brand names, Swedish city tags (e.g., #Stockholm, #Goteborg), hotel chains, and room-tour hashtags. Look for accounts running livestreams or product drop posts — those brands spend on commerce and creator work (see BusinessInsider_de’s live-shopping notes).

5. Use intermediary sources

6. Chinese distribution partners, OTA pages (e.g., Ctrip-localised pages), and hospitality PR firms often show who’s active on Douyin. If a hotel works with an OTA that pushes Douyin, that’s your in.

7. Cold outreach with value-first content

8. Don’t lead with “rate my channel”. Lead with a 30–60s mock story idea tailored to their audience (e.g., “Scandi design meets Kiwi chill: 45s room tour + 15s booking link CTA”). Attach a short media-kit and a localised KPI ask (views, clicks to booking page).

9. Local contacts beat vague emails

10. If you can’t find an English contact, approach via a PR or marketing agency in Sweden that lists China/APAC services. Alternatively, use BaoLiba’s platform to showcase region stats and previous hotel work as social proof.

📌 Pitch template that gets replies

Subject: Quick idea — 45s Douyin room tour for [Hotel Name] that drives bookings

Hi [Name],

Love what [Hotel] is doing with its interiors. I’m a NZ-based travel creator (Xk followers) who makes short-form reviews that convert bookings from Asia-Pacific. Quick idea: 45s room tour (focus on Scandi design), 15s CTA with booking link and localised discount code. I’ll produce Douyin-native cuts + 1×WeChat story for APAC partners.

Estimated deliverables: 1×15–45s cut (Douyin), 1×30s cut (other channels), 2×shot days. Fee estimate: €700 (negotiable based on KPIs). Can share a tailor-made storyboard if you’re keen.

Cheers,
[Name] — [BaoLiba profile link] — [contact]

Notes: attach short case study, link to example Douyin-style edit, and suggested KPIs (views, play-through, click-through).

🧾 Pricing, contracts & practicals

• Price smart: start conservatively. Boutique hotels commonly pay €500–€2.500 (table above). Add a premium for usage rights outside the initial platform.
• Rules & language: confirm language requirements — Chinese captions? Mandarin VO? Many Swedish brands expect Chinese-language assets for Douyin; offer to subtitle or provide Mandarin scripts (partner with a translator).
• Payment: international invoicing can be slow. Suggest split payments (deposit + on-delivery). For bigger projects, brands may need EU invoicing — be ready with GST/VAT details or work via an EU agent if needed.
• Legal: get a short contract specifying deliverables, usage rights, posting windows, and refund terms if KPIs aren’t hit. Use simple, clear clauses for cross-border payments.

🔍 Content format that converts on Douyin

• Fast opens: first 2–3 seconds sell the room vibe. Use sound design and a clear visual hook (sunlight on wood, sauna steam).
• Localised hook: mention the booking benefit for Chinese tourists (e.g., “perfect for design-lovers” with Chinese caption).
• CTA mechanics: Douyin users respond to discount codes and limited-time offers. Always propose a trackable booking link or promo code.
• Livestream add-on: propose a short livestream Q&A or room tour — BusinessInsider_de notes that live-shopping formats are migrating West; livestreams on Douyin are powerful for last-minute bookings.
• Tech check: shoot vertical, use clear lighting, and aim for 1080×1920 with 30–60s cuts.

🙋 Frequently Asked Questions

❓ How do I convince a Swedish hotel I can reach Chinese travellers?

💬 Show proof: previous APAC conversions, similar-case thumbnails, and a simple tracking plan (UTM links, discount codes). If you lack direct examples, propose a low-cost trial with clear KPIs.

🛠️ Do I need to post in Mandarin or can English captions work?

💬 Mandarin captions/VO perform better on Douyin. Offer to add translated captions or partner with a Mandarin voiceover artist for authenticity.

🧠 Is it worth chasing tourism boards vs hotels?

💬 Tourism boards pay more but take longer and have formal procurement. Start with hotels to build case studies, then approach boards with hardened metrics.

🧩 Final thoughts

Cold outreach to Swedish brands on Douyin isn’t rocket science — it’s about targeted research, a value-first pitch, and speaking the platform’s language. Start with boutique hotels (fast wins), offer Mandarin-friendly assets, and bundle livestream or discount mechanics to make the ROI obvious. Use BaoLiba to showcase your best local case studies and get faster traction. Finally, be patient: cross-border deals take time, but the payoff can be steadier rates and unique content angles that set you apart.

📚 Further Reading

Here are three recent articles to add context and ideas — skim these for trend signals and creative inspiration.

🔸 “Rabatte in Echtzeit: Der Liveshopping-Hype aus China kommt zunehmend auch im Westen an”
🗞️ Source: BusinessInsider_de – 2025-10-18
🔗 https://www.businessinsider.de/wirtschaft/liveshopping-der-hype-aus-china-kommt-im-westen-an/ (rel=”nofollow”)

🔸 “Xiaomi’s strangest prototype: the phone with one lonely camera”
🗞️ Source: gizchinacom – 2025-10-18
🔗 https://www.gizchina.com/xiaomi-phones/xiaomis-strangest-prototype-the-phone-with-one-lonely-camera (rel=”nofollow”)

🔸 “Four ChatGPT prompts that can help you find an AI-proof job”
🗞️ Source: businessday – 2025-10-18
🔗 https://businessday.ng/bd-weekender/article/four-chatgpt-prompts-that-can-help-you-find-an-ai-proof-job/ (rel=”nofollow”)

😅 A Quick Shameless Plug (Hope You Don’t Mind)

If you’re creating travel content and want more visibility, join BaoLiba — the global ranking hub for creators. We help creators get noticed by brands regionally and by category.

✅ Ranked by region & category
✅ Trusted in 100+ countries

Limited offer: get 1 month of free homepage promotion when you sign up. Email: [email protected]

We usually reply within 24–48 hours.

📌 Disclaimer

This post mixes public reporting, platform observations, and a dash of AI help. It’s meant as practical guidance, not legal or financial advice. Double-check any contract or cross-border payment details with a qualified pro. If anything’s off, ping me and I’ll update it.