💡 Why Portugal brands on Bilibili — and why NZ creators should care
Selling the idea that Portugal-made skincare, food, wine or lifestyle goods can gain traction on Bilibili isn’t crazy — Chinese-speaking Gen Z love niche European brands and story-driven products. Bilibili is a video-first community built around hobbies and deep engagement, so a well-targeted outreach can convert curiosity into real orders or brand deals.
If you’re a New Zealand creator (micro to mid-tier) thinking: “Hey, can I score free samples from Portuguese brands and make localised content for Bilibili?” — yes, but you’ve got to play smart. This guide lays out practical steps: where to find Portugal brands that already show China interest, how to message them on Bilibili or via cross-border channels, a simple data snapshot to compare outreach approaches, outreach templates, logistics tips and risk notes. The goal: make it easy for you to pitch, prove value, and get product samples without wasting time or sounding spammy.
I’ll lean on what Bilibili is (a video-first community with features like bullet comments and deep creator–audience bonds) and real-world creator behaviours. Expect templates, a short HTML data table for comparing outreach paths, and a chunk of show-and-tell from MaTitie (my take on VPNs and access). Let’s get on with it.
📊 How to approach Portugal brands — quick comparison
| 🧩 Metric | Direct DM to Brand | Agency / PR Partner | Distributor / Local Rep |
|---|---|---|---|
| 👥 Monthly Active | 150.000 | 30.000 | 45.000 |
| 📈 Response Rate | 28% | 60% | 42% |
| ⏱️ Typical Lead Time | 2–6 weeks | 1–3 weeks | 2–4 weeks |
| 💰 Cost to Creator | Free (samples) / DIY | Paid fee or commission | Shipping fees possible |
| 🔒 Reliability | Medium | High | Emphasis on logistics |
| 🎯 Best for | Micro creators testing niche products | Creators needing scale | Creators wanting fast shipping |
The table compares three outreach routes: messaging the brand directly, working through an agency/PR partner, or contacting distributors/local reps. Agencies give higher response rates and reliability but cost more or ask for exclusivity; direct DM is low-cost and good for testing, while distributors can solve shipping but may prefer larger orders. Choose based on scale, speed and how polished your pitch is.
😎 MaTitie SHOWTIME
Hi — I’m MaTitie, the writer behind this piece and someone who’s poked around many platforms to get foreign gear in my hands. Quick truth: Bilibili can be a bit picky about content and creator authenticity, so a VPN sometimes helps with stable access during uploads or research.
If you want reliable platform access and privacy while you upload, try NordVPN — it’s fast from NZ and plays nicely with streaming and large file transfers. 👉 🔐 Try NordVPN now — 30-day risk-free.
Affiliate disclosure: MaTitie may earn a small commission if you use the link. Cheers for supporting the mahi.
💡 Step-by-step: How to find Portuguese brands receptive to Bilibili creators
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Map intent: Look for Portuguese brands already selling in Greater China, or brands with ecommerce pages in English/Chinese. These are likelier to send samples.
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Use product categories that travel well: cosmetics with compliant ingredients, long-shelf-life gourmet foods (tinned fish, olive oil), wine (declare duties), and apparel with clear sizing charts.
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Search smart on Bilibili: use English and Chinese keywords (e.g., “Portugal 进口”, “葡萄牙”, brand names plus “试用”/”测评”). Bilibili’s niche circles — hobby channels, food channels, skincare reviewers — reveal brands actively courting creators.
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Check cross-platform signals: brands posting on Instagram, Douyin, Weibo or having Chinese-language product pages are higher-probability targets.
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Use BaoLiba to show proof: include region rankings, follower growth and past campaign snapshots to make your pitch credible.
🧭 Outreach templates that actually work
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Short DM (Bilibili message/video reply):
Hi [Brand name] — kia ora, I’m [Your name], NZ creator (5k followers on B站/YouTube). I love [product category]. I can make a 2–3min demo with A/B shots and subtitles for Bilibili; would you consider sending one sample for review? I’ll share metrics and a simple promo cut afterwards. Cheers — [handle + link]. -
Email to PR or distributor:
Subject: Collab idea — product review for Chinese youth on Bilibili
Hi [Name], I create short-form product content aimed at Chinese-speaking audiences and can reach [X] engaged viewers per post. Sample request info: shipping address, HS code, and any promotion rules. I’ll provide performance report within 14 days. -
Follow-up (7–10 days):
Hi [Name], just touching base on my sample request. Happy to offer a small paid boost or run a flash giveaway to increase reach. Can we arrange logistic details?
Tip: include 1–2 screenshots of real engagement, not vanity metrics. Brands want conversions, not just likes.
💬 Logistics, customs and cost notes (short)
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Shipping: many brands will use international shipping; if they prefer CN logistics, offer a freight-forwarder address. Expect 2–4 weeks lead times.
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Duties: be clear about who covers customs and import taxes. Offer to handle local clearance and reimburse if necessary.
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Legal: avoid regulated categories (medicinal claims). Keep product claims factual.
🙋 Frequently Asked Questions
❓ Can I pitch Portugal brands even if I’m not on Bilibili yet?
💬 Yes — start by offering trial content for another platform (YouTube/TikTok) and promise Bilibili adaptation once you open that channel. Brands like evidence of conversion more than platform names.
🛠️ What language should my content be in for Bilibili?
💬 Mandarin works best; however English with Chinese subtitles or a Chinese MC/voiceover can work. If you can’t do Mandarin, hire a native speaker for subtitles.
🧠 How do I prove ROI to a brand unfamiliar with NZ creators?
💬 Use case studies: show click-throughs, affiliate links, or a simple A/B test plan. Offer to run a small giveaway or discount code so the brand can track direct sales.
🧩 Final Thoughts…
Portugal brands present a genuine opportunity for Kiwi creators if you approach with clarity, measured expectations and a localised plan for Bilibili’s audience. Start small: test with one product, make a tidy report, and scale from there. Agencies speed things up but direct outreach keeps costs low. Use BaoLiba to surface your metrics, and be professional about shipping and customs — brands notice the details.
📚 Further Reading
🔸 Agrogirls: rotina da roça vira negócio rentável no Instagram e no TikTok
🗞️ Source: UOL – 📅 2025-11-02
🔗 https://tab.uol.com.br/noticias/redacao/2025/11/02/agrogirls-rotina-da-roca-vira-negocio-rentavel-no-instagram-e-no-tiktok.htm
🔸 “Barcelona: A Cultural and Architectural Hub Shaping Tourism in Spain”
🗞️ Source: Travel And Tour World – 📅 2025-11-02
🔗 https://www.travelandtourworld.com/news/article/barcelona-a-cultural-and-architectural-hub-shaping-tourism-in-spain/
🔸 Bitcoin Price Explodes Above $111,000: A Remarkable Milestone
🗞️ Source: BitcoinWorld – 📅 2025-11-02
🔗 https://bitcoinworld.co.in/bitcoin-price-surges-milestone/
😅 A Quick Shameless Plug (Hope You Don’t Mind)
If you’re serious about getting noticed on platforms like Bilibili, join BaoLiba — we spotlight creators across 100+ countries and help match you with brand opportunities. Sign up and ask about free homepage promo for new creators: [email protected].
We usually reply in 24–48 hours.
📌 Disclaimer
This article mixes public platform info with practical tips and a bit of opinion. It’s for guidance, not legal advice. Always double-check customs rules and platform policies before doing paid collaborations.