Netherlands brands on TikTok: get course signups fast

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MaTitie

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MaTitie is an editor at BaoLiba, writing about influencer marketing and VPN tech.
His dream is to build a global influencer marketing network — one where New Zealand-based creators and brands can collaborate across borders and platforms.
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💡 Why Netherlands brands on TikTok actually want course signups

If you’re a creator or course owner in Aotearoa looking to turn Dutch brands into promo partners, you need to think locally and commercially — not just “go viral”. Across Europe, TikTok is evolving into an education and discovery channel: people watch how‑tos, behind‑the‑scenes and tool explainers every day, and that behaviour is exactly what sells online courses.

Dutch SMEs and creative brands often use TikTok to humanise their work — showing processes, staff and product stories — rather than hard selling. That gives you an opening: position your course as the measurable, next step a viewer takes after they see a brand’s “how it’s made” clip. Brands in the Netherlands care about authenticity, sustainability, and ROI. Your pitch has to speak those languages: show how course signups move beyond vanity metrics and feed marketing funnels, staff training or product loyalty.

We’ll walk through how to find the right brands, craft outreach that lands, build test funnels that prove value, and scale paid and organic playbooks — with practical examples and compliance notes you can use straight away.

📊 Data snapshot: Platform behaviours that matter for Dutch brands

These numbers reflect typical creator-brand test funnels where organic content proves concept, paid ads scale reach, and a short email sequence captures intent. Key takeaways: organic is great for credibility but slow; paid lowers CPA; combining TikTok with a short email follow-up gives the best signup lift. Use real tests with small budgets to prove the math before requesting larger brand investments.

🔍 Find the right Dutch brands (and avoid the duds)

1. Target verticals that buy learning: creative agencies, D2C craft brands, tech tools, hospitality and specialty travel. These categories already use TikTok to show processes and learnings — prime candidates for courses.

2. Use local signals:

3. Search Dutch hashtags (#MadeInNL, #NLbrand, #behindthescenes) and Dutch language indicators.
4. Check brand TikTok bios for webshop links, newsletter CTAs or staff features — signs they care about funnels.

5. Look at comment quality: lots of “how do I do that?” means an audience hungry for courses.

6. Vet for readiness:

7. Small brands that post regularly but lack a clear signup funnel are your best bet — they want conversion help.
8. Large brands may have bureaucracy; target marketing managers or head of growth on LinkedIn instead.

Reference insight: brands are using TikTok for education and process videos across Europe, which creates a natural handoff to courses (reference: EU education-on-TikTok observation).

✉️ Outreach that actually gets replies

Keep it short, local and commercial:

Subject: Quick collab idea — turn your “how we…” clip into paid signups

Message body (example):
– One line praise + specific post you loved.
– One sentence: “I help brands like yours convert TikTok viewers into course signups; small test: 2 videos + email funnel = X signups in 2 weeks.”
– Two bullets: proof (1–2 metrics) and offer (free pilot or revenue share).
– One CTA: “Can we do a 15‑minute call next Wed or Thurs?”

Always include:
– A clear pilot with minimal risk (free content + shared rev or small flat fee).
– A measurable KPI: cost per signup or number of signups in 14 days.
– Local currency when you pitch to Dutch brands (EUR) — shows you’ve thought it through.

🧪 Pilot funnel blueprint (what to build in week 1–3)

Week 0 — Agree KPIs and audience.
Week 1 — Create 2‑3 TikToks: a product/process clip, a short tutorial, and a UGC testimonial/referral.
Week 2 — Run a small paid boost (EUR 100–500) to a landing page with a simple sign‑up/lead magnet (free module or 20% off).
Week 3 — Follow up with a 3‑email sequence (welcome, social proof, urgency) and deliver the first lesson.

Measurement:
– Pixel or tracking link on landing page.
– UTM’d links for each creator post.
– Use cost per signup and trial completion as acceptance metrics.

Real example note: travel brands (A&O Hostels case) used creative, personality-driven campaigns on TikTok to drive bookings — same creative principle can push course signups when content shows value and leads to a clear next step.

💸 Pricing & commercial models Dutch brands prefer

• Revenue share: attractive for risk-averse SMBs. Common split: 30–50% to creator for the first 30 days of signups.
• Flat fee + bonus: low base fee + bonus for hitting CPA targets.
• Lead sell: charge per verified signup (set quality rules).

Tip: start with a pilot that proves CPA. Dutch brands value transparency — share dashboards and let them see the numbers in real time.

✅ Compliance, trust and ad rules

Be explicit about paid relationships. European ad rules and platform guidelines penalise undisclosed promotions — that’s front-page stuff (see TheJournal.ie case about non-disclosure). Always add clear labels and a short line in the caption: “Paid collab” or “Sponsored by”.

Also, avoid overclaims. If your course improves a business metric, show the data from pilots rather than vague promises.

😎 MaTitie SHOW TIME

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💡 Scaling the wins (how to move from pilot to program)

1. Turn pilots into repeatable assets: take top‑performing TikTok formats and make a creative playbook.
2. Layer paid ads with creator UGC; TikTok’s algorithm loves authentic creatives, not polished ads.
3. Offer brands a monthly reporting call — show LTV of signups, not just first purchase.
4. Localise language: if you’re targeting Dutch audiences, include Dutch subtitles or a local micro‑creator in the mix.

Forecast: as more EU brands see educational content drive behaviour, demand for creators who can deliver measurable signups will rise. Creators who master short funnels and basic analytics will command better rates.

🙋 Frequently Asked Questions

❓ How do I prove I can deliver signups to a Dutch brand?

💬 Start small: run a 7–14 day pilot for free or low cost, show traffic → landing → email conversion. Use UTM links and a simple dashboard to prove the numbers.

🛠️ Which content formats convert best for course signups on TikTok?

💬 Short tutorials with a clear CTA, behind‑the‑scenes “how we do it” clips, and short testimonials. Test 15–30s explainer + follow‑up UGC from a real user.

🧠 What’s the biggest risk when pitching European brands?

💬 Not aligning on KPIs. If you only promise views, the brand will want signups. Agree on cost per signup or number of signups before you create content.

🧩 Final thoughts…

Dutch brands are open to TikTok when content supports education, credibility and measurable outcomes. Your edge as a New Zealand creator is operational discipline: run tight pilots, measure everything, and speak their language (sustainability, quality and ROI). Start with low‑risk pilots, prove the math, then scale creative and ad budgets.

📚 Further Reading

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🔸 “The Vogue Business TikTok Trend Tracker”
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📌 Disclaimer

This post blends publicly available reporting (including the A&O Hostels example and EU learning trends) with practical experience and light AI assistance. It’s for guidance, not legal or financial advice. Double‑check numbers and always test in small pilots.