Looking to tap into Belgium’s Pinterest scene in 2025 but unsure of the ad rates and how this plays out from a New Zealand marketing angle? You’re in the right spot. Pinterest advertising is no longer some niche channel; it’s a booming platform with unique vibes, especially for certain verticals like lifestyle, food, and DIY. For Kiwi advertisers and influencers, understanding Belgium’s all-category ad rates in 2025 means better media buying decisions and smarter budget allocation—whether you’re an Auckland-based fashion label or a Wellington content creator aiming for that European audience.
As of May 2025, Belgium is showing some solid growth in Pinterest usage, making it a prime spot for cross-border digital marketing. Let’s unpack what the 2025 ad rates look like, how they compare with New Zealand’s scene, and what you need to know before diving in.
📢 Belgium Pinterest Advertising Landscape in 2025
Belgium’s Pinterest user base is growing steadily, with a strong skew towards female users aged 25-44, who are keen on home decor, food recipes, and sustainable fashion. This aligns well with NZ’s eco-conscious trends, making Pinterest an ideal platform for Kiwi brands wanting to test the waters overseas.
From a digital marketing standpoint, Pinterest advertising in Belgium offers a mix of cost-effective campaigns and premium ad placements. The platform’s visual-first approach means your creatives need to be top-notch, but the reward is high engagement and quality leads.
📊 2025 Belgium Pinterest All-Category Ad Rate Card Overview
To keep it real, Pinterest advertising rates in Belgium vary depending on campaign objectives, ad formats, and targeting specifics. Based on the latest media buying data from May 2025:
- Cost Per Click (CPC): Generally ranges from €0.40 to €0.65 (about NZD $0.70–$1.10)
- Cost Per Mille (CPM): Sitting around €6.50 to €10 (NZD $11–$17) for all categories
- Cost Per Engagement (CPE): Typically €0.05 to €0.10 (NZD $0.09–$0.17)
Compared with New Zealand’s Pinterest advertising rates, Belgium’s CPC and CPM are slightly lower, reflecting a less saturated market but with competitive targeting for key demographics. For kiwi advertisers, this gap means potential for cost-efficient campaigns if you nail the localisation and creatives.
💡 Localisation and Media Buying Tips for NZ Advertisers
When you’re buying Pinterest ads targeting Belgium from NZ, keep in mind:
- Currency: Payments are processed in Euros, so account for currency fluctuations. Most NZ advertisers use credit cards or PayPal, but setting up a multi-currency account with your bank can save on fees.
- Content Localisation: Belgian audiences appreciate content in Dutch and French, depending on the region. Kiwi brands should invest in native-level copywriting or use bilingual influencers to boost authenticity.
- Cultural Nuances: Sustainability and artisanal craftsmanship resonate highly in Belgium—something NZ brands like Allbirds or Whittaker’s could leverage.
- Ad Formats: Carousel Pins and Video Pins perform well in Belgium’s Pinterest ecosystem. Make sure your creatives are optimised for mobile, given Pinterest’s heavy mobile use in Europe.
📢 How NZ Brands Are Leveraging Pinterest for Belgium
Take Wellington-based eco-fashion label Kowtow—they’ve been experimenting with Pinterest ads targeting Belgium since early 2024. By using Pinterest’s Shopping Ads with multilingual creatives, they saw a 25% increase in Belgian website visits and a 15% boost in sales, all while maintaining a reasonable NZD $1.20 CPC.
Similarly, Christchurch digital marketing agency MediaBox NZ advises clients to integrate Pinterest ads with influencer collaborations both locally and in Belgium. This two-pronged approach drives authentic engagement and stretches your ad spend.
❗ Things NZ Advertisers Must Watch Out For
- Ad Policy Compliance: Pinterest has strict guidelines around health claims and political content; Belgium also enforces GDPR rigorously. Make sure your ads and data handling comply.
- Time Zones & Scheduling: Belgium is 10-12 hours ahead of NZ, so schedule your campaigns accordingly to catch peak Pinterest traffic.
- Payment Methods: If you’re not using an agency, set up billing carefully to avoid unexpected blocks or currency conversion hiccups.
### People Also Ask
What is the average Pinterest advertising cost in Belgium for 2025?
The average CPC ranges between €0.40 to €0.65, with CPM from €6.50 to €10 across all categories. This usually translates to about NZD $0.70 to $1.10 per click, depending on targeting and ad quality.
How does Pinterest advertising in Belgium compare to New Zealand?
Belgium typically has slightly lower CPC and CPM rates than NZ, offering cost advantages but requiring localisation efforts due to language and cultural differences.
Can New Zealand advertisers easily run Pinterest campaigns targeting Belgium?
Yes, but you need to consider currency conversions, local languages (Dutch/French), GDPR compliance, and timing for ad scheduling to maximise effectiveness.
Final Thoughts
Understanding the 2025 Belgium Pinterest all-category advertising rate card gives Kiwi advertisers and content creators a solid foundation to expand into European markets without blowing their budgets. By combining smart media buying, localised creatives, and on-point influencer collabs, you can crack the Belgian Pinterest code.
BaoLiba will continue to update New Zealand’s latest influencer marketing trends, so keep an eye out for our next deep dive. Stay savvy, and happy pinning!