Creators: Pitch Belgium brands via Disney Plus & build hype

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MaTitie

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MaTitie is an editor at BaoLiba, writing about influencer marketing and VPN tech.
His dream is to build a global influencer marketing network — one where New Zealand-based creators and brands can collaborate across borders and platforms.
Always experimenting with AI, SEO and VPNs, he's on a mission to connect cultures and help Kiwi creators grow globally — from New Zealand to the world.

💡 Why Disney Plus is a savvy place to reach Belgian brands right now

Disney Plus isn’t just a streaming app — for brands it’s a cultural anchor that signals premium storytelling and strong fan communities. For Belgian brands looking to create a seasonal moment (think Waffletine’s by The Belgian Waffle Co), pairing streaming-adjacent campaigns with local influencer energy makes launches feel bigger, zanier and, crucially, shareable.

Creators in New Zealand often assume streaming tie‑ups are reserved for big agencies. Not true. Brands like The Belgian Waffle Co — which lean hard into digital and Gen Z-friendly activations — show how an integrated play (in-store UX + loyalty perks + creator content) can amplify a short promo window (their Waffletine’s run, 11–14 Feb, and early-bird loyalty offer) into a full-blown cultural moment. Use that case as your template: propose a compact, measurable activation that syncs with a title, genre or release on Disney Plus that resonates with Belgian audiences.

📊 Quick comparison: campaign routes to reach Belgium brands

Paid Disney+ placements buy prestige and reach but cost more and need planning. Influencer partnerships are fast, social-first, and drive engagement—ideal when brands like The Belgian Waffle Co want young audiences on short seasonal windows. In‑store activations (photobooths, loyalty early‑bird offers) convert the buzz into sales and UGC, closing the loop between online hype and retail behaviour.

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💡 How to craft a pitch Belgian brands can’t ignore

1. Lead with audience match, not ego. Show the brand which Disney+ titles or genres your followers watch, and why that matters for their product. If they’re targeting Gen Z, point to youth‑centric shows or Marvel/Disney teen content buzz (see cultural conversation in outlets like Journal du Geek on MCU relevancy).

2. Build a mini storyboard: integrate a 15–30s clip referencing a Disney+ scene (legal safe: original content inspired by, not copying), a social carousel, and an in‑store photobooth moment. Use The Belgian Waffle Co’s Waffletine’s model — loyalty early‑bird perks and photobooths — as proof you get experiential retail.

3. Offer measurable KPIs: view rate, swipe‑ups, promo redemptions, and UGC volume tied to a hashtag. Brands in Belgium respond best to short pilots (1–2 weeks) with clear retail conversion paths.

4. Localise properly: French, Dutch, and English are used across Belgium. Always supply captions in both FR/NL and explain why your creative works in each market slice.

5. Price smart: Agencies often handle Disney+ buys. Position your creator fees as part of a larger activation budget — lower direct CPM but higher engagement and conversion when bundled with in‑store offers.

Extended campaign recipe (example)

• Phase 0 — Prep (1–2 weeks): research Disney+ schedule in Belgium, pick a show/season that aligns with your creative, draft legal‑safe storyboard.
• Phase 1 — Tease (3–5 days): short Instagram Reels + TikTok referencing the show vibe; tag the brand and use a campaign hashtag.
• Phase 2 — Launch (live week): coordinate the creator post with in‑store photobooths and a loyalty early‑bird window (like Waffleverse). Push a limited promo code in captions.
• Phase 3 — Amplify (1 week): gather UGC, stitch best clips into a 30s edit for brand use in paid social or as a Disney+ adjacent promo asset.

This layered approach turns streaming cultural moments into tangible retail outcomes — exactly what Belgian brands aiming for seasonal relevance want.

🙋 Frequently Asked Questions

❓ How should I reference Disney+ content without infringing rights?

💬 Be inspired, not copied. Create original work that nods to themes or moods rather than using show assets. Brands and platforms prefer safe, fresh takes.

🛠️ Can small NZ creators realistically land a Belgium brand brief?

💬 Yes. Pitch clear metrics, a low‑risk pilot, and localisation. Use cases like The Belgian Waffle Co show brands love creators who handle social + in‑store follow-through.

🧠 What metrics matter most to Belgian brand teams?

💬 Engagement rate, hashtag UGC volume, promo code redemptions and store footfall. Tie your social metrics to a bottom‑line action (e.g., signups for Waffleverse) and you’re speaking their language.

🧩 Final Thoughts…

If you’re a NZ creator aiming at Belgian brands, think like a small agency: research, localise, bundle creator content with retail mechanics and present a crisp pilot. Use examples such as The Belgian Waffle Co’s Waffletine’s push — early‑bird loyalty, in‑store photobooths and creator-led UGC — as blueprint. Be practical, fast, and measurable; that’s how you turn streaming culture into real sales.

📚 Further Reading

Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇

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📌 Disclaimer

This post blends publicly available information (including The Belgian Waffle Co materials and recent industry news) with practical advice. It’s for guidance and idea generation — not legal or contractual advice. Double‑check local rules and platform policies before running campaigns.