Looking to crack the Belgium market with Pinterest advertising in 2025? If you’re a Kiwi advertiser or influencer keen on expanding your digital footprint overseas, especially in Europe, understanding Belgium’s Pinterest ad rates and how they stack up is gold. Let’s unpack the 2025 Belgium Pinterest all-category advertising rate card and what it means for New Zealand media buying, marketing budgets, and campaign strategies in this cross-border game.
As of May 2025, Pinterest is steadily growing as a powerful player in Belgium digital marketing — a market that’s a bit different from what we’re used to in New Zealand. Knowing the ins and outs of Pinterest advertising costs there, plus how to localise your campaigns, will save you a heap of time and dollars.
📢 Belgium Pinterest Advertising Landscape in 2025
Belgium is a unique beast in Europe, split linguistically and culturally between Flemish and Walloon communities, with a solid appetite for Pinterest’s visual discovery platform. Unlike New Zealand, where Pinterest is still climbing the ranks behind Facebook and Instagram, Belgium’s Pinterest user base is growing rapidly, especially among the 25–44 age group.
Pinterest advertising in Belgium is seen as a prime spot for lifestyle, fashion, DIY, and food sectors — all popular categories. This translates to competitive ad rates but with a good ROI if you nail your targeting.
💸 2025 Pinterest Advertising Rate Card for Belgium: What You Need to Know
Here’s the lowdown on Belgium’s all-category Pinterest ad rates in 2025, converted roughly into NZD for Kiwi advertisers budgeting campaigns from home:
| Ad Type | CPM (NZD) | CPC (NZD) | Minimum Daily Spend (NZD) |
|---|---|---|---|
| Standard Pins | $7 – $12 | $0.80 – $1.20 | $25 |
| Video Pins | $10 – $15 | $1 – $1.50 | $30 |
| Carousel Ads | $9 – $14 | $0.90 – $1.30 | $30 |
| Shopping Ads | $8 – $13 | $0.85 – $1.10 | $25 |
Rates vary depending on seasonality and targeting sophistication — e.g., niche interests or language communities (Dutch vs French speakers). For New Zealand advertisers, this means your media buying strategy should factor in these nuances and prepare for a slightly higher CPC than local campaigns.
🇳🇿 How New Zealand Marketers Can Localise Belgium Pinterest Campaigns
A few quick tips from someone who’s run campaigns both here in NZ and in Europe:
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Language targeting: Belgium’s bilingual nature can be a headache. Use Pinterest’s geo and language targeting tools to tailor your ad copy and creatives — don’t just slap your English ads on and hope for the best.
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Payment and currency: Pinterest bills in Euros for Belgium campaigns, so prepare your NZD budget accordingly. Use your preferred NZ payment methods (credit cards or PayPal) but watch FX fees. Some local NZ agencies like MediaWorks Digital have handy setups to manage this seamlessly.
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Creative style: Belgian Pinterest users respond well to clean, minimalistic designs with strong cultural references (think Belgian waffles, cycling, or local art scenes). Kiwi brands like Allbirds or Fizz Drink have found success by adapting their creatives to local tastes when entering Europe.
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Legal compliance: GDPR rules apply strictly in Belgium. Make sure your data collection and retargeting follow EU regulations to avoid fines — this differs from NZ’s Privacy Act, so chat with your legal team.
💡 NZ Influencers and Brands Spotlight: Learning from Local Examples
Several Kiwi brands have dipped toes in Belgium digital waters via Pinterest advertising:
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Aura Skincare NZ partnered with Belgium-based micro-influencers to push their natural beauty line. Their approach? Creating Pinterest boards with Belgian wellness trends, which drove CTRs 20% higher than average.
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The Coffee Club NZ trialled Pinterest video ads in Belgium promoting their café vibe, which helped build brand awareness ahead of a European pop-up event.
These examples highlight how media buying combined with smart localised content can crack a new market without blowing the budget.
📊 People Also Ask About Pinterest Advertising in Belgium
How much does Pinterest advertising cost in Belgium compared to New Zealand?
Belgium’s Pinterest ad rates are generally 10-20% higher than New Zealand’s, reflecting the competitive European market and higher purchasing power. CPMs in Belgium start around NZD $7, while New Zealand averages closer to NZD $5-$9 depending on category.
Can New Zealand advertisers target Belgian Pinterest users effectively?
Yes, but you need to localise language and creatives. Pinterest’s geo-targeting tools let you select Flemish or French-speaking audiences. Using local influencers or content themes relevant to Belgium boosts campaign effectiveness.
What payment methods can NZ advertisers use for Belgium Pinterest ads?
Pinterest supports major credit cards and PayPal for NZ advertisers, but billing is in Euros. It’s wise to use payment methods with low foreign exchange fees or partner with NZ media buying agencies experienced in European markets.
❗ Final Thoughts on Belgium Pinterest Advertising for NZ Advertisers
If you’re serious about expanding your Pinterest advertising reach into Belgium in 2025, understanding the all-category ad rates is just the start. You’ve got to localise your approach, watch your currency conversions, and respect the cultural and legal landscape.
Based on May 2025 data, Belgium is a promising but nuanced market for Pinterest advertising. Kiwi advertisers who treat it like a local market, rather than a generic EU add-on, will see better engagement and ROI.
BaoLiba will keep updating our insights on New Zealand’s influencer marketing trends and global media buying opportunities. Stay tuned and follow us for fresh strategies and real-deal tips from the trenches.