If you’re a Kiwi ad buyer or influencer keen on cracking the Belgium TikTok market in 2025, you’ve landed in the right spot. TikTok advertising is booming worldwide, and Belgium is no exception — but nailing down the right ad rates and media buying tactics takes some local savvy, especially when you’re tuning in from New Zealand.
In this piece, we’ll unpack the 2025 Belgium TikTok all-category advertising rate card, blended with what you need to know as a New Zealander navigating Belgium digital marketing from afar. We’ll cover pricing, payment methods, local platform quirks, and how this fits into the bigger picture of TikTok New Zealand’s global expansion. Let’s get stuck in.
📢 Belgium TikTok Advertising Landscape 2025
TikTok’s grip on Belgium’s digital scene is strong — it’s one of the fastest-growing platforms for all ages, with a particular crush among 16-30-year-olds. For Kiwi marketers, this means Belgium is a prime target if you’re chasing fresh eyeballs beyond your backyard.
As of May 2025, Belgium’s TikTok audience is roughly 4.5 million monthly active users, a mix of Dutch, French, and German speakers. That linguistic diversity means localisation isn’t just nice-to-have, it’s mandatory. Your creatives and messaging need to hit the right cultural notes to avoid flat engagement.
💡 How Belgium TikTok Ad Rates Stack Up in 2025
The 2025 Belgium TikTok all-category advertising rate card reveals some solid benchmarks for media buyers coming from New Zealand:
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In-Feed Ads: Starting at €8 CPM (cost per mille), roughly NZ$13.50. This is TikTok’s bread and butter — scroll-stopping 9-15 second clips that blend with users’ For You feeds.
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TopView Ads: Premium real estate sitting at €25 CPM (around NZ$42). These ads appear immediately after app launch, great for brand awareness.
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Branded Hashtag Challenges: Starting from €80,000 (NZ$135,000) for a 6-day campaign. This format drives insane engagement but requires proper campaign coordination and local influencer partnerships.
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Branded Effects: Custom AR filters and stickers go from €20,000 upwards (NZ$34,000+), perfect for brands wanting deeper user interaction.
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Spark Ads: Using organic content boosted by paid budgets, starting at €10 CPM (NZ$17), a popular choice for Kiwi marketers keen on authentic vibes.
For comparison, TikTok New Zealand ad rates hover slightly higher on average due to smaller market size and higher cost of living, but Belgium’s rates offer a sweet spot for Kiwis wanting solid ROI in Europe.
📊 Media Buying Tips for NZ Advertisers Targeting Belgium
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Currency & Payment: Belgium uses the Euro, so set your budgets accordingly. Most media buying platforms accept major credit cards and PayPal, but having a local payment method or working with a European digital agency can smoothen transactions and reduce FX fees.
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Localisation Is King: Make sure your ad content is tailored in Dutch, French, or German depending on your target region. For instance, Flanders is Dutch-speaking while Wallonia prefers French. Kiwi brands like The Warehouse or Allbirds have cracked localisation by partnering with native speakers and local TikTok creators.
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Influencer Collabs: Belgium’s influencer scene is vibrant but smaller than NZ, so building relationships with micro-influencers (10k–50k followers) can be more cost-effective and authentic. BaoLiba’s platform is gold for finding these hidden gems.
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Compliance & Culture: Belgium has strict data privacy laws aligned with GDPR. Make sure your campaigns respect user consent and data handling rules. Plus, humour and tone that work in NZ might flop — Belgians appreciate subtler, sometimes dry humour.
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Performance Tracking: Use TikTok’s Ads Manager coupled with third-party analytics tools that support multi-currency reporting. It helps to compare Belgium campaigns against your NZ benchmarks in real time.
❗ Common Questions from Kiwi Marketers
What’s the average TikTok advertising budget needed for Belgium campaigns?
For small to mid-sized campaigns, expect to invest at least NZ$5,000–10,000 to see meaningful traction. Larger brands should budget accordingly for hashtag challenges or branded effects, which can easily scale beyond NZ$100,000.
How different is Belgium’s TikTok audience compared to New Zealand’s?
Belgium’s TikTok audience skews younger and is linguistically fragmented, which means your content must be hyper-targeted by region and language. NZ’s TikTok crowd is more homogenous English speakers, so this adds a layer of complexity for Kiwi advertisers.
Can I run TikTok ads in Belgium directly from New Zealand?
Yes, but consider partnering with local media agencies or using platforms like BaoLiba to streamline influencer discovery and campaign management, especially for payment and legal compliance.
📢 What New Zealand Marketers Should Watch in 2025
As of May 2025, New Zealand brands like Allbirds and Kathmandu are stepping up their game on TikTok, not just locally but also eyeing markets like Europe. The trend is towards combining native TikTok content with smart media buying — not just blasting ads but fostering community.
Belgium’s TikTok ad rates in 2025 offer Kiwis a strategic entry point: competitive CPMs, diverse ad formats, and a growing user base hungry for fresh content. If you’re in media buying, it’s time to sharpen your localisation chops and build those cross-continental influencer ties.
BaoLiba will continue updating you on New Zealand influencer marketing trends and global TikTok insights — stay tuned and keep your campaigns sharp.
BaoLiba will持续更新 New Zealand 网红营销趋势，欢迎关注我们。